Social Media Aggregator, like Taggbox, is a tool that allows you to collect and curate all posts and feeds of various social media platforms at one place. It collects social media feeds through a specific hashtag or handle and displays those social feeds on a digital signage or live screen during an event, conference, trade shows, fests etc. You can also embed these live social feeds on your websites.
Read More: What is a Social Media Aggregator Tool?
We have interpreted the features some of the best social media aggregators have in the market today. The article talks about features that every brand and business must look into before investing in a hashtag aggregator tool. Plenty of tools offer different features and styles to publish and promote content. These also come with different pricing plans. Here is a fundamental key to consider while evaluating social feed aggregators-
A social media aggregator must necessarily provide analytics as a robust feature. Analytics are a reflection of how well is your content and marketing strategy performing in the digital sphere.
Analytics reflect the strategies that are incorrect and are not leveraging business development. They measure the growth from a previous performance and depict it via stats and explanatory graphs and numbers.
2. Pricing & Plans
Every business is restricted to a financial budget and when it is about choosing a hashtag aggregator tool; concerns about pricing plans do come into the picture. There are hashtag aggregator tools that offer freemium plans thus catering to the requirements of every scale of business.
There are tools ranging from free to $49 or$149 per month. Once you have a fair understanding of your needs, price and billing options, then you must choose the social media aggregator tool accordingly.
3. Mobile Adaptability
Social media aggregation is an upcoming trend in events, conferences, weddings and more. Social media aggregation occurs seamlessly by virtue of the hashtag aggregator. Today, given the times that events are organized in, mobile adaptability becomes an utmost necessary feature that a social media aggregator must have.
People today want an on-the-go access on their smartphones. A social aggregator that caters to this must be chosen as this maximizes the content reach and influence of your aggregated feeds throughout your online community.
Your followers must be able to check your feeds on their mobile devices. A mobile adaptable social aggregator allows a responsive design on smartphones.
4. Ideal Moderation
Moderation panel is an important feature when you are planning to share feeds in real-time. On the internet, many people are following a trolling trend and they don’t even miss a single chance to troll any business, brand and celebrity. So, moderation panel allows you to control your feeds before it goes live. It gives you the authority to filter any spamming, offensive or inappropriate content in real-time.
Let suppose, you don’t have a strong moderation panel and someone uses your Hashtag to troll you then it can directly display during your event and can destroy your brand image in front of your guests. So, it is good to use best social media aggregator with best moderation panel where you can review and approve content before it goes live or block specific user, keywords in real-time.
5. Robust SEO Features