User-Generated Content & The Hospitality Industry: An Incredible Marketing Strategy

The hospitality industry is majorly consumer-centric, where the success of the business is dependent on...

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halloween marketing campaigns

Amazing Halloween Marketing Campaigns With Creative Ideas

“Magic Of The Night, Pumpkins Glow By Moonlight” Halloween – a celebration of haunting emotions filled with excitement & creativity, is the start to a long festive season where the buzz around shopping, holidays, travel, family reunion, and most importantly – gift sharing & experiences is rising high among the people.  This season presents a perfect opportunity for marketers to … Read More

word-of-mouth marketing

Word-of-Mouth Marketing: A Guide to Build Valuable ‘WOM Strategy’

Organic marketing is a term that has almost vanished from the marketing ecosystem. Growing social media platforms and their influence on billions of global users is the crucial reason behind it. Nowadays, as a brand, if you want to attract consumers, then you would need to pay for your marketing. Reaching the audience organically and inviting them to your brand … Read More

Customer Engagement Strategies

Customer Engagement Strategies to Build A Successful Brand

Believe it or not – Customer Engagement drives success for every business objective – be it monetary or non financial. Customer engagement defines how vital and beneficial is your connection with the customers. It is essential that as a brand, you make constant efforts and investments to build meaningful engagement experiences with your customers. In this article, we have formed … Read More

increase ecommerce conversions

Increase Ecommerce Conversions With These 7 Amazing Strategies

Introduction For an eCommerce, every road leads to the ultimate destination of maximum selling & happy customers. Isn’t it? Not the number of visitors but eCommerce conversions is the key metric that defines the success of an eCommerce platform. To increase eCommerce conversions & sales is a rigorous task as the eCommerce industry is one of the most competitive and … Read More

digital out of home

Digital Out Of Home Advertising (DOOH) – The Future of Outdoor Media

Ad agencies and brands have made huge investments in their marketing budgets on billboards, hoardings, posters, and other forms of outdoor advertising a decade ago.  But the digital advancements, technological developments, and growth of social media influence have resulted in challenging this traditional Out-of-Home Advertising in recent years.  What is Out-of-Home advertising?  Out-of-Home advertising is a traditional form of offline … Read More

How To Embed Yelp Reviews Widget On The Website?

Yelp, a crowd-sourced online review forum that lets users publish reviews about their experiences with different businesses on their platform for the benefit of other potential customers. And this article gives you a detailed guide about how you can embed Yelp reviews widget on your website. Further, how your business can benefit from embedding Yelp reviews.  We have all heard … Read More

Ecommerce Conversion Rate

Ecommerce Conversion Rate Optimization: A Comprehensive Guide

The conversion rate is the most essential factor for any eCommerce platform in the present age. It is directly related to the sales for eCommerce and the higher your sales the better your conversion rate would be. Conversion Rate – The eCommerce conversion rate is defined by the total number of sales (conversions) divided by the total number of visitors … Read More