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Digital Marketing is no longer an unexplored term for anyone in the field now. It has been thriving and growing for a long time now. But what still remains a mystery for all is a sure shot experimented formula for a successful digital marketing strategy. Well! There is none. Reason being the constantly evolving and flamboyant nature of the field. … Read More
“Ever wondered how a shopper while making an online purchase looks for a helping hand just to get the feel of approval? In the E-commerce industry that helping hand is user-generated content for any user.” Yes! You heard it right. User-generated content is no more just a nice tag along for the e-commerce industry, rather it is now a vital … Read More
Gone are the days of conventional marketing and advertisements! Marketing strategies have evolved from stacked photos to consumer uploaded real images bringing along the authenticity factor and the social proof from customers itself. Roughly, 30% of the time millennials spend consuming all media is spent on User Generated Content(UGC). They find UGC as a great way to discover new products. … Read More
2019 has arrived and the first month of January is already over. By now it’s completely safe to say that traditional marketing has been overwhelmly wrapped by the social media marketing hype. Stepping into the second month of February makes us realize how fastly and dynamically the world of social media is growing and still there is a long way … Read More
It’s no secret that a Twitter Wall is crucial in creating that all important FOMO and boosting attendance at your next event. It is an ideal platform for collecting everything in one spot while also giving everyone something nice to look at. With Twitter being a platform of 500 million tweets sent per day, a Twitter Wall automatically emerges as … Read More
When it comes to marketing for brands, social media has always been a crucial and foremost platform to cause recognition and enhance user engagement. Approx every month, over 2 billion users on Facebook, one billion users on Instagram, and 350 million users on Twitter are active. In short, people like to spend most of their time on social platforms. That’s … Read More
User-generated content on websites or UGC on social media, in general, is of utmost importance today as it is authentic and original in nature. And, it doesn’t come along. UGC comes with both pros and cons attached to it. Moving forward with the blog, we aim to highlight the benefits and challenges faced by brands for using user-generated content- Advantages … Read More
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