How User-Generated Content Can Boost Brand Loyalty In E-Commerce Sector

“Ever wondered how a shopper while making an online purchase looks for a helping hand just to get the feel of approval? In the E-commerce industry that helping hand is user-generated content for any user.” Yes! You heard it right. UGC is no more just a nice tag along for the e-commerce industry, rather it […]

8 minute read

Social Proof: Why Embedding Them On Your Website Is a Great Idea!

Social Proof is the art of driving conversions. As a concept, it is as old as marketing. As far as digital marketing is concerned, the skills of employing social proof as an aesthetic element of your marketing strategy can be very beneficial for your brand/business in attracting potential leads and thus growing your business. This […]

6 minute read