“Millennials find authentic content to be 35% more memorable than content that came from mainstream sources.” As a brand, it can be difficult to brainstorm a content strategy, so here is a secret sauce that is not a secret anymore, “Authentic Content”. In the digital world we’re in, where things can feel fake, it is […]
10 minute read
If you run a campaign about a “gift,” you may get a lot of leads from English-speaking locations, but from Germany, all you will get are reports and bans. Wondering why? 🤔 This is where content moderation sweeps in to save the day. Now that you are already convinced why your campaign requires content moderation […]
9 minute read
TikTok vs. Instagram, what really is the difference between these two leading social media platforms? Are you planning a social strategy and wondering which platform suits your brand? Let me walk you through it and help you decide. Instagram and TikTok have been leading platforms. According to Tagbox, both platforms are trendy when it comes […]
18 minute read
It’s the most awaited time of the year for all shopping enthusiasts. Time for all of them to start adding to their carts and all our marketers to put down their Black Friday marketing campaigns. Before we go further, here is something you should know: So in case you haven’t already started planning your black […]
12 minute read
What if I told you I have TikTok Influencer Marketing’s best-kept secret? I definitely won’t be lying because I, just like you, spend my whole day scrolling through my “For You” page but not just laughing at the funny ones. I have observed patterns, understood the algorithm, and have spoken with a few industry experts […]
9 minute read
Are you planning to get into content creation? Or if you have already stepped into it. You already know it’s not about getting pictures clicked, attending brand events, and all the glitz and glamour you see in your favorite Netflix shows. It’s way more than that. There is no denying that content creation is fun […]
11 minute read
Are you feeling the pressure to stand out in the crowded cosmetics landscape of 2024? Don’t fret; we’ve got your back! As a marketer, you’ve probably heard the saying, “Content is king.” UGC takes this concept to a new level through its ability to authentically connect with the audience. Here’s a stat that’ll catch your […]
13 minute read
According to a recent Influencer Marketing Hub study, 89% of marketers believe that the return on investment (ROI) from influencer marketing is comparable to or even better than other marketing channels. But let’s not get ahead of ourselves. Before we dive into the nitty-gritty of finding an influencer, let’s first understand what a niche influencer […]
11 minute read
In the realm of tech titans, clashes of epic proportions are not uncommon. The world held its breath when Elon Musk and Mark Zuckerberg squared off in a battle of innovation and ego. But amidst the spectacle, a surprising shift occurred—a narrative unfolded, shaping the future of social media. Musk and Zuckerberg’s rivalry set the […]
8 minute read
