The Missing Piece in Customer Loyalty – User Generated Content

According to the Oxford Dictionary, Loyalty means “a strong feeling of support or allegiance.”. This is definitely a dream for brands. While brands and marketers often have high customer expectations, it’s crucial to ask ourselves whether we are reciprocating by meeting their expectations or not.  You do? Many do; you need to give more than […]

17 minute read

Top 9 UGC Agencies You Can Go for in 2023

User-generated content (UGC) has revolutionized marketing. Consumers create it, reshaping how brands engage with their audience, emphasizing authenticity and trust. User-generated content (UGC) refers to content, such as reviews, testimonials, images, videos, and social media posts, created by consumers rather than brands themselves. It reflects real user experiences and opinions. UGC agencies play a pivotal […]

6 minute read

The Rise of Phygital Marketing: Bridging the Physical and Digital Worlds

In a world where brands are fighting between physical and digital marketing and storming their brain with strategies, I have got something for you that will serve you with the best of both worlds and will ensure a boosted return for all your marketing efforts.  Let me introduce you to “Phygital Marketing, your missing step […]

13 minute read

The Power of Influencer-Generated Content: A Marketer’s Guide

You’re actually munching on influencer-generated content (IGC) every day, just like those chips you can’t put down. Yep, all that scrolling on Instagram? Those influencers are out there, doing their best to Jedi mind-trick you into buying stuff. If you’re a savvy shopper, get ready to be entertained by what you’re about to learn.  And […]

9 minute read

What is Authentic Content and How to Use it in Marketing?

“Millennials find authentic content to be 35% more memorable than content that came from mainstream sources.” As a brand, it can be difficult to brainstorm a content strategy, so here is a secret sauce that is not a secret anymore, “Authentic Content”.  In the digital world we’re in, where things can feel fake, it is […]

10 minute read

Black Friday Marketing for 2023: Strategies, Ideas, and Tips

It’s the most awaited time of the year for all shopping enthusiasts. Time for all of them to start adding to their carts and all our marketers to put down their Black Friday marketing campaigns.  Before we go further, here is something you should know: So in case you haven’t already started planning your black […]

12 minute read

TikTok Influencer Marketing for Your Brand in 2023

What if I told you I have TikTok Influencer Marketing’s best-kept secret? I definitely won’t be lying because I, just like you, spend my whole day scrolling through my “For You” page but not just laughing at the funny ones.  I have observed patterns, understood the algorithm, and have spoken with a few industry experts […]

9 minute read

Deinfluencing: The Trend That Will Save Your Wallet

Are you tired of feeling like your hard-earned money is slipping away with every irresistible deal and trendy product that catches your eye? I know I am! In today’s world of constant ads and social media influencers, it’s easy to get caught up in the frenzy of consumerism. You know how it goes – you’re […]

9 minute read

User-Generated Content vs. AI-Generated Content: The Death of an Era

AI, ChatGPT, Generative AI, Midjourney, and the whole AI gang—these have been the hot topics of the year, and yet it seems like they’re just getting started.  This sudden rise of AI has pushed only one question in our minds, “Will AI replace everything in the future?” Let’s end this debate of User-generated content vs. […]

9 minute read