Creating and distributing content requires a lot of investment. If you want to promote your social media account, you need a content department in your organization. At a minimum, you’ll need to hire a copywriter, SMM manager, designer, and targeting specialist. On top of that, if you decide to launch email newsletters, you will need […]
9 minute read
When running Facebook ads, Click-Through Rate (CTR) acts like a compass guiding your ad’s journey. It’s the measure of how many people click on your ad compared to how many see it. CTR has been crucial in ads since when Don Draper roamed Madison Avenue. Nowadays, with millions of advertisers on Facebook, standing out is […]
5 minute read
In today’s marketing environment, it’s essential to consider that attention spans are fleeting, and creativity is super attractive. So, standing out from the crowd is both an art and a necessity for businesses like yours. This is where I would like to pitch in TikTok Spark Ads – the game-changers, keeping all of this in […]
10 minute read
By analyzing competitors’ social tactics, brands like Nike and Adidas fine-tune their strategies to stay at the top. They aren’t just sharing content; they’re decoding trends, understanding their audience, and making data-backed moves. Also, did you know? Over 90% of marketers believe competitor analysis is crucial for their success. In 2024, it’s all about standing […]
6 minute read
Let’s talk visuals! You know those stock images we encounter everywhere—the same old smiling faces plastered on billboards and websites, making us wonder if everyone in the world wears that same toothy grin? Enter the big player: Shutterstock. The superhero of stock images, rescuing content creators with its colossal library of ‘picture-perfect’ visuals. But let’s […]
8 minute read
Keeping in pace with this fast-forward world and modifying the strategies to the marketing ecosystem’s growing needs is the urge of marketers today. Brands have shaped their marketing strategy and have flipped their old and traditional advertising methods into the new-age technique. They have changed the way of penetrating the sphere of customers. Brands have […]
11 minute read
Letting you in on a little secret: In fashion, User-Generated Content (UGC) isn’t just a cameo; it’s the showstopper stealing the scene. It’s the blockbuster sequel that keeps audiences engaged and designers on their toes. From the red carpet reviews to the blockbuster billboards of customer-uploaded content, UGC plays the leading role in fashion’s star-studded […]
10 minute read
According to recent studies, over 70% of consumers prefer brands that personalize their experiences based on their preferences. Zero party data is a pivotal milestone in an era defined by evolving data practices. Unlike traditional data collection methods that rely on passive observations, zero-party data signifies a monumental shift where consumers actively share their preferences, interests, […]
8 minute read
In the past, testimonials were often limited to written endorsements in print media or verbal endorsements in radio advertisements. Today, they encompass various formats, including video testimonials, social media reviews, influencer collaborations, and user-generated content (UGC). This digital era has amplified the impact of testimonial advertising, enabling brands to reach wider audiences through various online […]
9 minute read
