How To Add Shoppable Instagram Feed On Magento Website
Wondering why add a shoppable Instagram feed on Magento ecommerce store? Well! Instagram Shopping is growing at a rate of knots, thanks to its set of features that allow users to shop any brand’s visuals all across the platform easily.
According to stats, 81% of people use Instagram to research products and services, while 50% visit the website to buy the product or service after coming across it on the platform.
These figures indicate the scale of impact that Instagram Shops have on the performance of the eCommerce businesses.
This integration can potentially aid in reaching out to the target audience, enhance product discoverability, and better connect with people who love to shop. So make your way to the end of the blog to have a comprehensive understanding.
Why Add Shoppable Instagram Feed on Magento?
Instagram is creating kinship between companies and customers as it has become this catalyst for customer engagement and an instrument for digital commerce success.
Users of the platform find their inspiration, discover products, and make purchases, thanks to the platform’s powerful social proof.
Further, the visuals uploaded on the platform are aesthetically pleasing and can easily captivate the attention of the spectators. When coupled with the shoppability feature, it can immensely impact the selling figures of eCommerce brands.
This is why they are leveraging the influence of Instagram on their eCommerce website, and you must too. So read ahead to figure out you can add an Instagram shop on Magento ecommerce store.
How Can You Add Shoppable Instagram Feed On Magento?
To be able to bring a Shoppable Instagram Feed on Magento eCommerce website by using Taggbox Commerce, follow these steps:
Step 1: Start by signing up for your free Taggbox Commerce account or Log into your existing one
Step 2: From the left panel, choose Shoppable Galleries
Step 3: Any previously created shoppable gallery will appear, but if you haven’t, add a new shoppable gallery and click on the edit button
Step 4: Next, a pop-up to choose your preferred source network will occur. Here, choose Instagram
Step 5: Now, choose your feed type from the available options-hashtag, handle, mention, etc., and tap on the ‘create feed’ or ‘connect to Instagram’ button.
Step 6: Complete the authorization process to collect feeds generated on Instagram
After successfully collecting posts from Instagram to your Taggbox account, it is now time to make them shoppable!
Step 7: From the left panel, click on the ‘product catalog’ option and choose: ‘add products’
Step 8: Choose the course of action to upload products:
- Import Product List: To upload products using Magento
- Add product: To add products individually, one-by-one
After you’re done choosing the option and adding the list of products, you can manage/edit/delete/view products from this section
Step 9: Next, choose the ‘tag products’ option from the sidebar, and all your posts from Instagram to be made shoppable will crop up
Step 10: Now, click on the ‘tag products’ button under any post, a pop-up will appear
Step 11: Search the product you want to add the tag to and click on the product to tag it to the post.
You can follow the same steps to all the posts in your shoppable Instagram feed for Magento to make them shoppable.
Once done, head over to customize your shoppable Instagram gallery using the Design and Filter section in the sidebar.
Step 12: Now, to publish your Shoppable Instagram feed on the Magento website, tap on the ‘publish’ button at the left bottom
Step 13: Next, choose Magento from the given options of CMS platforms, and you will come across the steps to do in your store.
Step 14: Copy the given ‘publish code’ and log in to your Magento account
Step 15: Direct to the ‘storefront’ section and click on ‘webpages.’ You will see all your web pages appear
Step 16: Now, tap on the ‘edit menu of the page where you want to add the shoppable Instagram feed
Step 17: Click on the HTML button in the Page Content Section and paste the copied code.
Step 18: Lastly, click on update, and thereupon ‘save and edit’ button
Well, that is about it. You have finally added a shoppable Instagram feed on your Magento website.
What Can You Expect From Taggshop?
Capitalizing on shopper’s attraction and inspiration can drive massive sales for the eCommerce brands, which is exactly what Taggshop provides for!
It is a social commerce platform that turns brand and user-generated content on social media platforms into shoppable galleries which can then be embedded into the eCommerce website or online store of the brands.
By leveraging Taggshop, piloting on-site conversions, social proof, and user engagement becomes incredibly effective. Brands can create shoppable UGC galleries, social shopping feeds, shoppable Instagram feed, visual shops, product page galleries, lookbooks, etc., to inspire, inform, and instantly gratify users on their purchases.
Well, this is just the tip of the iceberg! There is a lot more the platform brings forth, but if you found this promising, you know Taggbox Commerce makes an ideal choice of platform to embed Instagram shop feed on your Magento website in a matter of minutes.
Benefits of Adding Shoppable Instagram Feed On Magento
Compromising your commerce experience by having a restrictive approach might not be the practice you want to cater to. However, by integrating a shoppable Instagram feed on Magento, you can derive a lot more benefits than you fathom. Read to find out, what all?
Showcase Real Content Created By Real Users
90% of the consumers trust UGC while making their buying decision. Through shoppable galleries integrated on your Magento website, you can showcase users’ content generated on Instagram. This builds trust, ignites the imagination of the visitors, and influences their buying decision.
Further, featuring shoppable UGC with product tags can boost your conversion rates, as the consumers can better relate to it. In figures, eCommerce brands saw a 30% increase in conversions by including content generated by the users in shoppers’ buying journeys.
Tap Into Impulsive Buying Behavior
The content generated on Instagram has a not-so-unique way of making the viewers feel that they need the featured product, which is one of the top reasons why social sales have picked up big-time in the last couple of years.
Embedding Instagram Shop on Magento eCommerce, brands can appropriately place products with users’ visuals, build social proof, and allow users to buy them effortlessly. Thus, tapping into impulsive buying.
Moreover, providing for a seamless shopping experience can instigate close to 50% of the buyers to close an impulsive purchase, successfully turning inspiration into action.
Enhance Visitor’s Engagement & Experience
Customers are comparatively spending a lot less time shopping for products from an offline store. They majorly depend on the information provided by the brand or its already-existing users to decide whether or not to invest in the brand.
By bringing Shoppable Instagram to your Magento website, you can better attract the visitors’ attention and create an impact that lasts for a long time. As studies suggest that visuals are processed 60,000x faster than texts, making it a crucial point for brands to enhance the shoppers’ experience while effectively maximizing the point of awareness.
It’s A Wrap
Instagram shoppable feed is a trending and futuristic way of generating more sales and revenue for eCommerce brands across different CMS platforms. As it directly connects with the shopping instinct of the buyers.
With this blog, brands operating from Magento commerce can integrate the Instagram shoppable posts on their website to drive trust, sales, and engagement by leveraging Taggshop.
So, what is the wait still for? Take a plunge with your eCommerce performance by creating an awe-inspiring Shoppable Instagram feed for your Magento website now!
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