The digital landscape is perpetually advancing. In the last couple of decades, it has moved places with multiple channels opening up and making a thud. But, email marketing still remains one of the most potent channels for marketers across industries. According to statistics, 9 out of 10 marketers use email marketing to distribute content organically. […]
8 minute read
In the last decade, there has been an explosion of visual content unlike any other time in history. The power of visuals in storytelling is undeniable. In fact, today’s consumers crave visually engaging experiences so much that brands are constantly battling against providing for this ever-increasing visual appetite of them. User-generated content is helping brands […]
12 minute read
Be it through micro-influencers, customer advocacy or celebrity endorsements; the world has witnessed the rise of user-generated content on social media. Well, that isn’t surprising either! 93% of the users claimed to have been influenced by user-generated content in their buying decisions over emails and search engine results. But, with the competition only reaching new […]
17 minute read
User-generated content is the most trending topic in content strategies and digital marketing for global brands. It has enabled brands to capture the target audience’s attention like never before. UGC is increasingly becoming the prime choice of marketers for their campaigns as it hugely influences how people engage with and perceive a brand. More than […]
7 minute read
Did you know? It takes about 50 milliseconds for users to form an opinion about your website that determines whether they’ll stay or leave. Although digital media has become a visual hub and website owners brainstorm over how to captivate the visitors, it is the content that drives engagement, conversions, and sales on the website. […]
12 minute read
What is it that brands strategize for before creating any marketing campaigns? Well! It varies from brand to brand or marketer to marketer depending on their agenda & objectives. But the most common objectives are to gain user engagement, build trust & authenticity, and drive conversions. Over the years, it has become a challenge for […]
7 minute read
Keeping in pace with this fast forward world and modifying the strategies with the marketing ecosystem’s growing needs is the urge of marketers today. Brands have shaped their marketing strategy and have flipped their old and traditional advertising methods into the new-age technique. They have changed the way of penetrating the sphere of customers. Brands […]
10 minute read
Over 330 million active users per month! According to a statistical study, the introductory figure indicates the number of Twitter’s active monthly users. If we translate these terms from a marketer’s understanding, this number implies the opportunity for the brand to enhance awareness and generate enormous UGC through Twitter hashtag campaigns. Nonetheless, to capitalize on […]
8 minute read
Websites are an ordinary concept today. Every brand runs its website for interacting with its customers & clients along with providing timely updates, sell products and services and serve as a platform for direct interaction. But how do you increase user engagement & create a buzz about your brand? To Embed Twitter Feed on website […]
8 minute read
