{"id":11616,"date":"2020-10-19T18:37:44","date_gmt":"2020-10-19T13:07:44","guid":{"rendered":"https:\/\/taggbox.com\/blog\/?p=11616"},"modified":"2026-02-25T12:11:23","modified_gmt":"2026-02-25T06:41:23","slug":"ugc-travel","status":"publish","type":"post","link":"https:\/\/taggbox.com\/blog\/ugc-travel\/","title":{"rendered":"How Travel Industry Can Foster User-Generated Content Marketing","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Imagine waking up with a wish to go for a holiday to a serene destination and explore the beauty of nature. Believe me, the first thing you\u2019ll do is \u201cGOOGLE\u201d.<\/p>\n\n\n\n<p>You read the reviews of travel freaks to decide on a particular destination and then you will ponder upon the ratings of different travel companies to get your itinerary and tickets confirmed.<\/p>\n\n\n\n<p>But, have you ever thought about why do you even consider these <a href=\"https:\/\/taggbox.com\/blog\/reviews-and-ratings\/\">reviews and ratings<\/a> before every click to plan your journey?<\/p>\n\n\n\n<p>Simple, because they are trustworthy and reliable.<\/p>\n\n\n\n<p>So to create a strong bond with the customers and attract them with the authenticity of the services, the Travel Industry leverages UGC and has incorporated it in every step of the booking process.<\/p>\n\n\n\n<p>This blog is a full guide on how you can leverage user-generated content for the travel Industry, by what means can you encourage UGC, and how to manage the authenticity of the content.<\/p>\n\n\n\n<p>So, let&#8217;s get started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-leverage-ugc-for-the-travel-content-marketing\"><strong>Why Leverage UGC For The Travel Content Marketing?<\/strong><\/h2>\n\n\n\n<p>The travel industry is one of the fastest-growing sectors globally. With the high rising competition, it is getting tough for companies to stand still in the market and perform better than the other competitors.<\/p>\n\n\n\n<p>To improve their performance, they need to buckle up their marketing strategies. But the question is;&nbsp;<\/p>\n\n\n\n<p>What sort of content should they provide to the customers to magnetize them towards their company?<\/p>\n\n\n\n<p>And here comes to rescue the <a href=\"https:\/\/taggbox.com\/blog\/user-generated-content\/\">User Generated Content<\/a>. It is undoubtedly the most powerful content online that will help you brush off your competitors from the market.<\/p>\n\n\n\n<p><em>User-generated content is any content such as reviews, feedback, photos, videos, blog posts, etc. created by the users of the company which reflects their experiences with the company and its services.<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"744\" height=\"436\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/ugc-for-travel-marketing.png\" alt=\"UGC for Promoting Travel Services \" class=\"wp-image-11665\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/ugc-for-travel-marketing.png 744w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/ugc-for-travel-marketing-300x176.png 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/ugc-for-travel-marketing-150x88.png 150w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>User-generated content for travel brands plays an important role in boosting the authenticity and reliability of the company to a great extent. <\/p>\n\n\n\n<p>It allows travel companies to display the most valuable content to capture the attention of customers and elevate conversion rates like never before.<\/p>\n\n\n\n<div class=\"bg-dark bg-cover bg-pos-center rounded-3 p-4 mx-auto\" style=\"background-image: url(https:\/\/taggbox.com\/blog\/wp-content\/themes\/taggbox\/images\/cta-image\/cta_back2.png); max-width: 820px;\">\n    <div class=\"row align-items-center\">\n        <div class=\"col-xl-6 col-lg-12 col-md-6 order-1 order-xl-2 order-lg-1 order-md-2\">\n            <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/themes\/taggbox\/images\/cta-image\/cta_image2.png\" width=\"575\" height=\"472\" alt=\"image\">\n        <\/div>\n        <div class=\"col-xl-6 col-lg-12 col-md-6 order-2 order-xl-1 order-lg-2 order-md-1\">\n            <h3 class=\"fs-26px text-white mb-3\" id=\"collect-curate-and-publish-ugc-anywhere\">\n                Collect, Curate and Publish UGC Anywhere\n            <\/h3>\n            <p class=\"text-white mb-3\">\n                70% of consumers consider UGC reviews\n            <\/p>\n            <button class=\"btn btn-lg btn-primary\" data-bs-toggle=\"modal\" data-bs-target=\"#ugcFromModal\">\n                Schedule a Free Demo\n            <\/button>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-great-examples-of-ugc-in-travel-marketing\">4 Great Examples of UGC in Travel Marketing<\/h2>\n\n\n\n<p>Through the lens of real experiences shared by travelers, UGC becomes a compelling storytelling mechanism, influencing potential customers and fostering a sense of community.&nbsp;<\/p>\n\n\n\n<p>Let&#8217;s explore a curated selection of examples that showcase how leading travel brands effectively leverage UGC to enhance their marketing strategies and create engaging narratives that resonate with audiences worldwide.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hilton-hotels\">Hilton Hotels:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UGC Strategy:<\/strong> Hilton Hotels utilizes user-generated content on social media platforms, encouraging guests to share their experiences and photos during their stay.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"673\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2024\/01\/image-62-1024x673.png\" alt=\"ugc for travel brands\" class=\"wp-image-34847\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2024\/01\/image-62-1024x673.png 1024w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2024\/01\/image-62-300x197.png 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2024\/01\/image-62-768x504.png 768w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2024\/01\/image-62.png 1346w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Implementation:<\/strong> Hilton often creates branded hashtags for guests to use when sharing their content on platforms like Instagram and Twitter. For instance, <strong>#HiltonStay<\/strong> is a common hashtag used by Hilton guests.<\/li>\n\n\n\n<li><strong>Benefits:<\/strong> This strategy not only provides Hilton with a wealth of authentic content but also helps build a sense of community among travelers and potential guests who can explore real experiences.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"expedia\">Expedia:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UGC Strategy:<\/strong> Expedia taps into the power of traveler reviews and ratings to influence potential customers. They prominently display user reviews and ratings on their platform.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"720\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2024\/01\/image-63-1024x720.png\" alt=\"user generated content for travel brands\" class=\"wp-image-34848\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2024\/01\/image-63-1024x720.png 1024w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2024\/01\/image-63-300x211.png 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2024\/01\/image-63-768x540.png 768w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2024\/01\/image-63.png 1270w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Implementation:<\/strong> Expedia encourages users to write reviews and share their opinions about hotels, flights, and experiences they booked through the platform. This content is then prominently featured on the respective product pages.<\/li>\n\n\n\n<li><strong>Benefits: <\/strong>By showcasing genuine reviews and ratings, Expedia builds trust with its audience, helping potential customers make more informed decisions about their travel choices.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"airbnb\">Airbnb:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UGC Strategy:<\/strong> Airbnb actively promotes user-generated content by encouraging hosts and guests to share their unique and memorable experiences on social media.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2024\/01\/image-66.png\"><img decoding=\"async\" width=\"1024\" height=\"715\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2024\/01\/image-66-1024x715.png\" alt=\"instagram post by travel ugc creator\" class=\"wp-image-34852\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2024\/01\/image-66-1024x715.png 1024w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2024\/01\/image-66-300x209.png 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2024\/01\/image-66-768x536.png 768w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2024\/01\/image-66.png 1271w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Implementation: <\/strong>Airbnb uses hashtags like #Airbnb and #AirbnbExperience to curate and aggregate content shared by users. They also feature user stories and photos on their website and marketing materials.<\/li>\n\n\n\n<li><strong>Benefits:<\/strong> By showcasing diverse and authentic user experiences, Airbnb fosters a sense of belonging and inspires potential users to consider Airbnb for their travel accommodations.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tourism-queensland\">Tourism Queensland:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UGC Strategy:<\/strong> Tourism Queensland, particularly known for its &#8220;Best Job in the World&#8221; campaign, leverages user-generated content to promote its destinations.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2024\/01\/image-69.png\"><img decoding=\"async\" width=\"1024\" height=\"628\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2024\/01\/image-69-1024x628.png\" alt=\"ugc for travel brands\" class=\"wp-image-34855\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2024\/01\/image-69-1024x628.png 1024w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2024\/01\/image-69-300x184.png 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2024\/01\/image-69-768x471.png 768w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2024\/01\/image-69.png 1443w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Implementation:<\/strong> The campaign involved inviting people to apply for the &#8220;Best Job in the World,&#8221; which was a position to live on the islands of the Great Barrier Reef, and promoting them through blogs, photos, and videos. This generated a massive amount of user-generated content.<\/li>\n\n\n\n<li><strong>Benefits:<\/strong> Tourism Queensland successfully turned the campaign into a global phenomenon, generating widespread media coverage and user engagement. The UGC created by the participants served as authentic and compelling promotional material.<\/li>\n<\/ul>\n\n\n\n<p>These examples demonstrate how various companies in the travel industry leverage user-generated content to enhance their marketing strategies and engage with their audiences effectively.<\/p>\n\n\n\n<div class=\"bg-dark bg-cover bg-pos-center rounded-3 p-4 mx-auto\" style=\"background-image: url(https:\/\/taggbox.com\/blog\/wp-content\/themes\/taggbox\/images\/cta-image\/cta_back2.png); max-width: 820px;\">\n    <div class=\"row align-items-center\">\n        <div class=\"col-xl-6 col-lg-12 col-md-6 order-1 order-xl-2 order-lg-1 order-md-2\">\n            <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/themes\/taggbox\/images\/cta-image\/cta_image2.png\" width=\"575\" height=\"472\" alt=\"image\">\n        <\/div>\n        <div class=\"col-xl-6 col-lg-12 col-md-6 order-2 order-xl-1 order-lg-2 order-md-1\">\n            <h3 class=\"fs-26px text-white mb-3\" id=\"collect-curate-and-publish-ugc-anywhere\">\n                Collect, Curate and Publish UGC Anywhere\n            <\/h3>\n            <p class=\"text-white mb-3\">\n                70% of consumers consider UGC reviews\n            <\/p>\n            <button class=\"btn btn-lg btn-primary\" data-bs-toggle=\"modal\" data-bs-target=\"#ugcFromModal\">\n                Schedule a Free Demo\n            <\/button>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-ugc-that-travel-industry-needs\">Types of UGC That Travel Industry Needs<\/h2>\n\n\n\n<p>Now since we know the importance of user-generated content for travel industry at every step of the booking process, let us explore the different types of UGC that can help you attract more customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-reviews-feedback\">1. Reviews &amp; Feedback<\/h3>\n\n\n\n<p>Reviews and feedback are the words of the internet about the quality of the services of a company. Customers are willing to know what the existing or past experienced customers have to say about particular hotels or destinations. Also, <a href=\"https:\/\/taggbox.com\/blog\/destination-marketing\/\">destination marketing<\/a> can play a significant role in improving reviews and feedback for a particular destination.<\/p>\n\n\n\n<p>People have a tendency to ruminate over these reviews and feedback before coming to a final booking decision.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"734\" height=\"453\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/tripadvisor-review.png\" alt=\"reviews and feedbacks\" class=\"wp-image-11623\" style=\"width:570px;height:352px\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/tripadvisor-review.png 734w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/tripadvisor-review-300x185.png 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/tripadvisor-review-150x93.png 150w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To provide a seamless decision-making experience to the customers, travel companies display the reviews of their real customers on their websites, social media accounts, and other review sites.<\/p>\n\n\n\n<p>Travel companies, airlines, and hotels should separate positive and negative reviews\/feedback and should display only the positive ones that reflect the aesthetics of their services.<\/p>\n\n\n\n<p>According to statistics, <a href=\"https:\/\/www.rezdy.com\/resource\/travel-statistics-for-tour-operators\/\" target=\"_blank\" rel=\"nofollow\">95%<\/a> of travelers consider reviews before booking for a hotel. These reviews not only boost engagement with the customers but also lift the conversion rates of the companies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-ratings\">2. Ratings<\/h3>\n\n\n\n<p>A 5-star or 7-star hotel will offer the best leisure and luxurious services. But have you ever thought about who decides the star rating of these hotels?<\/p>\n\n\n\n<p>Well, it\u2019s the customers who rate these hotels according to their experiences of the services provided.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"753\" height=\"515\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/ratings.png\" alt=\"Travel Ratings\" class=\"wp-image-11625\" style=\"width:570px;height:390px\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/ratings.png 753w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/ratings-300x205.png 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/ratings-150x103.png 150w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Be it a hotel, or airlines, it is important for the companies to display these star ratings to the customers. This numerical figure plays a crucial role while booking for their vacation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-visuals\"><strong>3. Visuals<\/strong><\/h3>\n\n\n\n<p>Visuals attract people and infuse them with the liveliness of the image. They can trigger the emotions of the customers and influence their purchase decisions.<\/p>\n\n\n\n<p>Taking this advantage into consideration, hotels, travel agencies enrich their website, social media, and advertisement pages with attractive and compelling visuals.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"743\" height=\"387\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/airbnb-social-proof.png\" alt=\"Airbnb: Reposting UGC on Instagram\" class=\"wp-image-11634\" style=\"width:578px;height:301px\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/airbnb-social-proof.png 743w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/airbnb-social-proof-300x156.png 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/airbnb-social-proof-150x78.png 150w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/><figcaption class=\"wp-element-caption\">Airbnb: Reposting UGC on Instagram<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Images by the customers are the <a href=\"https:\/\/taggbox.com\/blog\/social-proof-on-website\/\">social proof<\/a> of their quality services which adds to their credibility and makes them a perfect choice for the new customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-short-form-videos\"><strong>4. Short-Form Videos<\/strong><\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/taggbox.com\/blog\/short-form-video\/\">Short-form videos<\/a><\/strong>, particularly popular on platforms like TikTok and Instagram Reels, offer a dynamic way to capture and share travel experiences.&nbsp;<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C2RadHDSUJC\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C2RadHDSUJC\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener nofollow\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C2RadHDSUJC\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener nofollow\">A post shared by T&amp;B Plus3 (@muckin_around_aus)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Brands can initiate campaigns encouraging users to share brief videos showcasing scenic views, activities, or testimonials. Reposting and featuring these videos on official channels not only amplifies their reach but also adds a vibrant and relatable dimension to the brand&#8217;s online presence.<\/p>\n\n\n\n<div class=\"bg-dark bg-cover bg-pos-center rounded-3 p-4 mx-auto\" style=\"background-image: url(https:\/\/taggbox.com\/blog\/wp-content\/themes\/taggbox\/images\/cta-image\/cta_back2.png); max-width: 820px;\">\n    <div class=\"row align-items-center\">\n        <div class=\"col-xl-6 col-lg-12 col-md-6 order-1 order-xl-2 order-lg-1 order-md-2\">\n            <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/themes\/taggbox\/images\/cta-image\/cta_image2.png\" width=\"575\" height=\"472\" alt=\"image\">\n        <\/div>\n        <div class=\"col-xl-6 col-lg-12 col-md-6 order-2 order-xl-1 order-lg-2 order-md-1\">\n            <h3 class=\"fs-26px text-white mb-3\" id=\"collect-ugc-videos-for-your-brand\">\n                Collect UGC Videos for Your Brand\n            <\/h3>\n            <p class=\"text-white mb-3\">\n                Collect UGC videos from Youtube, Facebook and Instagram\n            <\/p>\n            <button class=\"btn btn-lg btn-primary\" data-bs-toggle=\"modal\" data-bs-target=\"#ugcFromModal\">\n                Schedule a Free Demo\n            <\/button>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-travel-brands-can-use-the-efficacy-of-ugc\">How Travel Brands Can Use The Efficacy of UGC<\/h2>\n\n\n\n<p>The most crucial step is to utilize UGC effectively and efficiently to make the most out of it. Here are some interesting ways to use UGC.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-display-reviews-on-the-website-for-dignified-image\">1. Display reviews on the website for dignified image<\/h3>\n\n\n\n<p>Positive reviews about the hotels, airlines, or travel agencies are just a feast to their owners. They use these reviews to increase the reliability of their services.<\/p>\n\n\n\n<p>These reviews are displayed on the website to make it look more professional and authentic than before. This enhances the image of the specific company and gives it a good position in a market full of competitors.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1174\" height=\"652\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/ugc-for-travel-2.png\" alt=\"Display reviews on website\" class=\"wp-image-11624\" style=\"width:582px;height:323px\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/ugc-for-travel-2.png 1174w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/ugc-for-travel-2-300x167.png 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/ugc-for-travel-2-1024x569.png 1024w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/ugc-for-travel-2-768x427.png 768w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/ugc-for-travel-2-150x83.png 150w\" sizes=\"(max-width: 1174px) 100vw, 1174px\" \/><figcaption class=\"wp-element-caption\">Embed Travel UGC on the Website<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Many tools like <a href=\"https:\/\/taggbox.com\/widget\/\">Taggbox Widget<\/a> can help you embed these reviews on your website and shine with the spark in your marketing sphere.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Also Read: <a href=\"https:\/\/taggbox.com\/blog\/reviews-and-ratings\/\">User-Generated Reviews<\/a>: Why It Is Important For Your Business<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-legit-advertisement-with-a-social-media-feed-wall-on-the-website\">2. Legit advertisement with a social media feed wall on the website<\/h3>\n\n\n\n<p>With almost 3.6 billion users, social media is rolling over any other marketing channels nowadays. The first thing that people do when they go for a vacation is to upload their exciting images on social media to let others know about their experiences and their fun moments.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/tradewind-resort-1024x540-1.jpg\" alt=\"Embed UGC on Website\" class=\"wp-image-11631\" style=\"width:574px;height:302px\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/tradewind-resort-1024x540-1.jpg 1024w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/tradewind-resort-1024x540-1-300x158.jpg 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/tradewind-resort-1024x540-1-768x405.jpg 768w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/tradewind-resort-1024x540-1-150x79.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Displaying UGC on Website<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These images are a boon for the travel industry. They act as legitimate advertisements for the different sectors of the industry.&nbsp;<\/p>\n\n\n\n<p>These images are curated and aggregated into a single feed by using a <a href=\"https:\/\/taggbox.com\/social-media-aggregator\/\">social media aggregator<\/a> tool which then embeds the feed onto the website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-create-an-exclusive-visual-gallery-on-social-media\"><strong>3. Create an exclusive visual gallery on social media<\/strong><\/h3>\n\n\n\n<p>While uploading the image, people never fail to tag the place on social media. They do this either by mentioning their social media handle or by using dedicated hashtags.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"647\" height=\"768\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/australia.png\" alt=\"Display UGC on Social Media\" class=\"wp-image-11626\" style=\"width:528px;height:626px\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/australia.png 647w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/australia-253x300.png 253w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/australia-150x178.png 150w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Various sectors of the travel industry use these hashtags to create a compelling and enticing social media feed to display the exclusive content on their social media accounts.<\/p>\n\n\n\n<p>This enhances the looks and design of their social accounts and gives them an opportunity to attract image-addict customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-create-recurring-marketing-campaigns\"><strong>4. Create recurring marketing campaigns<\/strong><\/h3>\n\n\n\n<p>With the end of one vacation, there is always the start of another vacation for some other person, and the cycle goes on.<\/p>\n\n\n\n<p>The trend of using the images of one customer to drive new customers keeps ongoing and provides travel companies the opportunity to run the most authentic marketing campaign throughout the season.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"346\" height=\"641\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/hashtag-campaigns.png\" alt=\"UGC Hashtag Campaign\" class=\"wp-image-11630\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/hashtag-campaigns.png 346w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/hashtag-campaigns-162x300.png 162w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/hashtag-campaigns-150x278.png 150w\" sizes=\"(max-width: 346px) 100vw, 346px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Travel companies can even <a href=\"https:\/\/taggbox.com\/blog\/hashtag-campaign\/\">create Hashtag campaigns<\/a>, by asking customers to upload their fun moments using dedicated hashtags. These curated images can be used to create an exquisite gallery of compelling content.<\/p>\n\n\n\n<p>This cost-effective way of marketing helps companies to promote their services effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-design-an-attractive-advertisement-with-print-media\">5. Design an attractive advertisement with print media<\/h3>\n\n\n\n<p>Print media is not a new trend instead it\u2019s the most primitive form of marketing. Whether regular or digital, newspapers are the daily necessity of people nowadays. So, why not advertise your services using print media?<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/VG-map-guide-24pp-01.jpg\" alt=\"Advertising UGC on Print Media\" class=\"wp-image-11628\" style=\"width:548px;height:411px\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/VG-map-guide-24pp-01.jpg 640w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/VG-map-guide-24pp-01-300x225.jpg 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/VG-map-guide-24pp-01-150x113.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.fitcreative.ltd.uk\/work\/detail\/visit-greenwich\" rel=\"nofollow\" target=\"_blank\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Travel companies can use the visual content generated by the brochure maker app that offers various attractive <a href=\"https:\/\/blog.ebrochuremaker.com\/travel-brochure-templates\/\" rel=\"dofollow\" target=\"_blank\">travel brochure templates<\/a> that can be used to enhance their marketing strategy and boost their revenues.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-run-ugc-powered-social-ads\">6. Run UGC Powered Social Ads<\/h3>\n\n\n\n<p>Utilizing <strong><a href=\"https:\/\/taggbox.com\/blog\/ugc-ads\/\">UGC in social media ads<\/a><\/strong> involves telling compelling stories about travel experiences through visuals and customer testimonials. These ads evoke emotions and connect with the audience on a deeper level. Tailoring UGC-powered social ads to specific demographics or interests enhances relevance and impact, ensuring that the content speaks directly to the target audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-boost-engagement-with-email-marketing\">7. Boost engagement with email marketing<\/h3>\n\n\n\n<p>Email marketing is the most civilized and professional form of marketing. To boost engagement with <a href=\"https:\/\/elasticemail.com\/marketing-features\" rel=\"dofollow\" target=\"_blank\">email marketing<\/a>, travel brands can create authentic emails with enticing user-generated content to increase the click-through rates on their emails and websites.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"716\" height=\"2560\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/TravelAgencyEmails_Image1-scaled.jpg\" alt=\"UGC Email Marketing\" class=\"wp-image-11629\" style=\"width:318px;height:1141px\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/TravelAgencyEmails_Image1-scaled.jpg 716w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/TravelAgencyEmails_Image1-84x300.jpg 84w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/TravelAgencyEmails_Image1-286x1024.jpg 286w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/TravelAgencyEmails_Image1-768x2746.jpg 768w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/TravelAgencyEmails_Image1-430x1536.jpg 430w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/TravelAgencyEmails_Image1-573x2048.jpg 573w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2020\/10\/TravelAgencyEmails_Image1-150x536.jpg 150w\" sizes=\"(max-width: 716px) 100vw, 716px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2019\/10\/8-travel-agency-emails-that-will-help-you-cruise-into-marketing-success\/\" rel=\"nofollow\" target=\"_blank\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>It will enhance customer interaction with the website and will result in magnified conversion rates and accelerated rates of booking a trip.<\/p>\n\n\n\n<p><em>But, Can companies repurpose the UGC in the above-discussed ways without the user&#8217;s consent?<\/em><\/p>\n\n\n\n<p><em>Let\u2019s find out!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"does-reusing-this-user-generated-content-require-permission\"><strong>Does Reusing This User-Generated Content Require Permission?<\/strong><\/h2>\n\n\n\n<p>UGC is the content type that is created by the users in their own comfort zones. But sometimes big brands\/companies do not consider the privacy of the users and reuse their generated content for their own promotional activities. This results in legal complications that might ruin the company\u2019s image.<\/p>\n\n\n\n<p>Therefore, companies should adhere to some specific terms and conditions to use <a href=\"https:\/\/taggbox.com\/blog\/importance-of-ugc-content-rights-management\/\">user-generated content legally<\/a>.<\/p>\n\n\n\n<p>It is important for companies to respect the privacy concern of the users and acquire permission from them before advertising their created content.<\/p>\n\n\n\n<p>There are many <a href=\"https:\/\/taggbox.com\/ugc-rights-management\/\">UGC rights management<\/a> tools available that can help the travel brands to acquire legal rights from the users for reposting the content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-practices-to-encourage-ugc-for-travel-website-and-social-platforms\">Best Practices to Encourage UGC For Travel Website and Social Platforms<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-create-an-easy-quick-and-well-designed-online-survey\">1. Create an easy, quick, and well designed online survey<\/h3>\n\n\n\n<p>To make sure that your surveys are impactful and hit the large audience, use limited questions and add attractive designs to it. Use different layouts like checkboxes, progress bars, MCQs, etc to make it easy for the customers to fill the survey even if they are running out of time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-offer-attractive-and-short-scaling-style-for-ratings\">2. Offer attractive and short scaling style for ratings<\/h3>\n\n\n\n<p>Use scaling styles for encouraging the customers to rate your services. The scaling pattern should be easy, and attractive like an innovative slide bar, or <a href=\"https:\/\/tools.picsart.com\/text\/emojis\/\" target=\"_blank\" rel=\"nofollow\">emojis<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-bypass-social-logins-for-fast-process\">3. Bypass Social Logins for Fast Process&nbsp;<\/h3>\n\n\n\n<p>Streamline the content submission process by bypassing social logins. Users often find it cumbersome to log in for surveys or polls. Providing an alternative, such as <strong><a href=\"https:\/\/taggbox.com\/blog\/SnapUp\">SnapUp<\/a><\/strong>, which allows content submission without any social logins, enhances user convenience. This approach reduces friction, making it more likely for users to contribute content spontaneously.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-create-a-reward-system-to-encourage-user-participation\">4. Create a reward system to encourage user participation<\/h3>\n\n\n\n<p>Who does not want to be rewarded? Offer an attractive give away or an exclusive reward for those who are participating. Rewards like win points, coins, badges, or discounts can make users feel special and overwhelmed. This results in better engagement of the users leading to more user-generated content for the travel industry.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>Explore also &#8211; <a href=\"https:\/\/taggbox.com\/blog\/destination-marketing\/\">What is Destination Marketing<\/a><\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"suggestions-for-better-handling-of-ugc\">Suggestions For Better Handling of UGC<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-display-fresh-and-unique-content\">1. Display fresh and unique content<\/h3>\n\n\n\n<p>Customers rarely rely on reviews that are quite old. To gain customers\u2019 attention, the travel industry should consider displaying fresh and unique content that is up-to-date.&nbsp;<\/p>\n\n\n\n<p>Taggbox offers a feature of real-time updates which allow these brands to display fresh content every time a customer lands on the website to make a booking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-moderate-the-content-in-a-decent-way\">2. Moderate the content in a decent way<\/h3>\n\n\n\n<p>Not every review about your business is positive. Many people give negative feedback and use filthy content to share their views. This content might damage your image in the market. <\/p>\n\n\n\n<p>To stay free from this degraded image, travel brands must ensure that they display only valuable and relevant content.<\/p>\n\n\n\n<p><a href=\"https:\/\/taggbox.com\/blog\/content-moderation-for-ugc-campaigns\/\">UGC Moderation feature<\/a> offered by Taggbox helps the brands to moderate their content effectively simply and easily.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-provide-the-option-of-classification\">3. Provide the option of classification<\/h3>\n\n\n\n<p>It is always a good option to make your customers feel comfortable and easy while searching for their needs. <\/p>\n\n\n\n<p>To achieve this, travel brands must provide customers with the option to classify the content according to price, location, availability, etc. Filtering reviews as per their requirement will make it easy for the customers to find the relevant reviews easily.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"wrapping-it-up\">Wrapping it up<\/h3>\n\n\n\n<p>UGC is the most powerful content online as it displays honest and valuable reviews about the brand, and when it comes to the travel industry, it displays the authenticity of the services provided to the customers.&nbsp;<\/p>\n\n\n\n<p>So, why not boost up your marketing game by leveraging UGC for travel industry advertisement?<\/p>\n\n\n\n<p>With the above-discussed tips and suggestions, you can surely win the game with UGC and lift your conversion rates like never before.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Imagine waking up with a wish to go for a holiday to a serene destination and explore the beauty of nature. Believe me, the first thing you\u2019ll do is \u201cGOOGLE\u201d. You read the reviews of travel freaks to decide on a particular destination and then you will ponder upon the ratings of different travel companies [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":5,"featured_media":11617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[475,348],"tags":[341,478,477,476],"class_list":["post-11616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-rights","category-user-generated-content","tag-ugc-for-hospitality-industry","tag-ugc-marketing-for-travel-brands","tag-user-generated-content-rights-management","tag-user-generated-content-travel"],"acf":[],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/posts\/11616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/comments?post=11616"}],"version-history":[{"count":34,"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/posts\/11616\/revisions"}],"predecessor-version":[{"id":54454,"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/posts\/11616\/revisions\/54454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/media\/11617"}],"wp:attachment":[{"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/media?parent=11616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/categories?post=11616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/tags?post=11616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}