When it comes to marketing for brands, social media has always been a crucial and foremost platform to gain recognition and enhance user engagement. Over 2 billion users on Facebook, one billion users on Instagram, and 350 million users on Twitter are active every month. In short, people like to spend most of their time on social platforms.<\/p>\n\n\n\n
That\u2019s why brands and businesses prefer social media platforms for marketing purposes. They can use social media videos as a powerful strategy to build engagement and attract the audience’s attention. In recent times, many brands have run many successful social media campaigns and earned huge user-generated content<\/a> for their business marketing.<\/p>\n\n\n\n 96% of survey participants use social media marketing, and 92% of those agree or strongly agree with the phrase, \u201cSocial media marketing is important for my business.\u201d – Social Media Examiner<\/p>\n<\/blockquote>\n\n\n\n Gone are the days when spending money was considered the best strategy. Now, effective business strategy and proper planning are more important to making any social media campaign successful.<\/p>\n\n\n\n Here, we have cataloged a list of 5 brands and their powerful social media campaigns. We have also outlined their objectives, strategies, and how they executed their plan on social media to reach the maximum number of people.<\/p>\n\n\n\n Nat Geo is known for it\u2019s unique photographs and innovative videos. While incorporating a perfect story for most of it\u2019s images and videos, it enhances user engagement with the brand. Being a non-celebrity brand National Geographic has approx. 90 million followers on Instagram and 45 million followers on Facebook. Recently, Nat Geo launched a campaign to create an exclusive photo community, \u201cYour Shot,\u201d via a subdomain, where photographers can sign up and submit their photos.<\/span> The community helped the amateur photographers to connect with National Geographic\u2019s photographers and editors through the virtual assignment.<\/p>\n\n\n\n\n
5 Examples of Powerful Social Media Campaigns:<\/h2>\n\n\n\n
1. National Geographic – \u201cYour Shot”<\/h3>\n\n\n\n