{"id":24065,"date":"2022-12-16T10:39:52","date_gmt":"2022-12-16T05:09:52","guid":{"rendered":"https:\/\/taggbox.com\/blog\/?p=24065"},"modified":"2025-03-12T14:36:34","modified_gmt":"2025-03-12T09:06:34","slug":"how-to-collect-ugc","status":"publish","type":"post","link":"https:\/\/taggbox.com\/blog\/how-to-collect-ugc\/","title":{"rendered":"How to Collect User-generated Content (UGC)? + 5 Ways","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

When we talk about the current state of User-generated content, it is growing at a significant rate and results in 29% higher conversions as compared to brands without it. Isn\u2019t that intriguing? <\/p>\n\n\n\n

With digital media becoming a visual hub, it’s imperative that brand owners brainstorm over how to captivate their audience, deliver result-driven content, and improve their UGC acquiring strategies. <\/p>\n\n\n\n

A whopping 62% of users are influenced by customer content. UGC campaigns<\/a> can single-handedly drive conversions, sales, and brand reputation. As more and more brands see the increasing importance of UGC<\/a>, they are grabbing every opportunity to not only repurpose UGC but also collect more of it. <\/p>\n\n\n\n

This blog will help you take control over and collect more UGC. Let\u2019s jump straight into it. <\/p>\n\n\n\n

Who Can Help You Collect UGC?<\/h2>\n\n\n\n

Before we get into the sources you can use to collect user generated content, it\u2019s important to understand who should we target while asking for reviews. <\/p>\n\n\n\n

Customers<\/h3>\n\n\n\n

Be it, first-time purchasers or loyal followers, are the most influential people who can create content for you. The customers might create content on their own as well. There are multiple ways you can persuade your audience to share their opinion, reviews, and rating<\/a>, some of them is discussed in this blog. <\/p>\n\n\n\n

Employees <\/h3>\n\n\n\n

Your employees can be your first pick. They are already loyal to the brand and are willing to post content as per your requirements. You can ask them to share different videos<\/a>, text, and images, they are always motivated to speak about the organization. <\/p>\n\n\n\n

These testimonials can contain videos demonstrating how your brand instills values and what it\u2019s like to work with you. You can repurpose this employee-generated content on your careers page to attract potential candidates while your hiring tracking<\/a> drives are running. <\/p>\n\n\n\n

Starbucks employees fully embrace the brand\u2019s narrative. Starbucks CEO said employees are true ambassadors and actively create content <\/a>for the brand. They are constantly guided on how and what to share which helps the brand foster a sense of belonging. <\/p>\n\n\n\n

EGC<\/a> led Starbucks to earn a turnover of 20% more than the industry average. Starbucks also has a dedicated Twitter feed to cater to the employee\u2019s experiences.<\/p>\n\n\n

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\"collect<\/figure>\n<\/div>\n\n\n

Let\u2019s see how you can collect UGC through multiple channels. <\/p>\n\n\n\n

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Get the Perfect UGC Platform for Your Brand<\/div>\n

Collect, Curate and Publish Different Type of UGC<\/p>\n

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