In a nutshell, influencer-generated content (IGC)<\/a> is paid content created by an influencer on behalf of a brand. This can take many forms, from sponsored Instagram posts and YouTube videos to blog posts and podcasts.<\/p>\n\n\n\n Unlike User-generated content<\/a> where content is created by existing users, IGC is produced by people who are already quite famous on social media.<\/p>\n\n\n\n The key is that the influencer creates the content using their own voice and style and is designed to promote the brand or product in question. This is different from UGC Creators<\/a> who on the contrary do not require a huge follower base.<\/p>\n\n\n\n Not convincing enough? Let\u2019s change that!<\/p>\n\n\n\n In the new era, influencer marketing has become a ubiquitous strategy that most brands have adopted to boost their visibility and drive conversions. The data speaks for itself. <\/p>\n\n\n\n Also, Read – Content creator vs influencer<\/a><\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n If you’re already investing in influencer-generated content (IGC) for your brand, why not make the most of it? Here are some ways to repurpose your IGC and extend its reach:<\/p>\n\n\n\n Why limit your IGC to the influencer’s audience? Reposting their content on your brand’s social channels can increase their exposure and engagement among your followers. <\/p>\n\n\n\n Did you know that 57% of brands Repost on TikTok<\/a>? Their prominent sources for unique content are influencers who share sponsored content for their brand. <\/p>\n\n\n\n Turn your IGC into a social media powerhouse by reposting it on your brand’s social channels. This strategy increases your content output and brings your brand closer to your audience. With the proper caption and hashtag strategy<\/a>, your reposted IGC can attract new followers and turn them into loyal customers.<\/p>\n\n\n The right IGC can make a powerful impact on your Influencer campaigns<\/a>. Influencer-Generated Content can be the missing piece of your advertising puzzle. <\/p>\n\n\n\n Repurpose your Influencer\u2019s Content to create compelling and memorable ads that stand out from the crowd. Incorporating IGC into your ads<\/a> can also help to personalize your brand, creating a more personal connection with your target audience.<\/p>\n\n\n\n Brightland, a maker of olive oil, wanted to know if including micro-creative material in their social media advertising efforts would increase online sales.<\/p>\n\n\n\n With IGC and branded content combined, they observed a 25% increase<\/a> in attributed transactions and a 20% decrease in the cost per purchase.<\/p>\n\n\n Repurposing IGC in your email campaigns can make your content more engaging and persuasive, leading to higher open and click-through rates. With Influencer-Generated Content, your email campaigns can become more engaging and visually appealing. <\/p>\n\n\n\n IGC can break up long blocks of text and create a more dynamic and engaging experience for your subscribers. By using IGC in your emails<\/a>, you can create a more cohesive brand experience for your audience across all channels.<\/p>\n\n\n Repurpose Influencer-Generated Content to bring your storefront displays and billboards to life<\/a>. By featuring your IGC prominently, you can create an eye-catching display that draws customers into your store. IGC can also help to make your brand more relatable and authentic, creating a lasting impression on potential customers.<\/p>\n\n\n Repurposing Influencer-Generated Content to your website<\/a> or blog can enhance your brand’s storytelling and authentically showcase your products or services.<\/p>\n\n\n\n IGC can help to personalize your brand and create a more authentic connection with your audience. By leveraging IGC on your website or blog, you can also create a more engaging and impressive user experience for your visitors.<\/p>\n\n\n\n Take a look at this example from PuraVida,<\/a> which collaborated with digital artist Ashlee Bock. The PuraVida team used a photograph that Ashlee had posted to her feed (as is) to enhance the website’s main page.<\/p>\n\n\n\n At a much lower price than studio-quality content, influencers may create it. Use those pictures wherever it makes sense to. <\/p>\n\n\n IGC on your package can provide your clients with a more unique and memorable unwrapping experience. IGC on packaging can also make your items appear more relatable and genuine, enhancing your brand identity.<\/p>\n\n\n\n For example, Glossier’s Cloud Paint blush comes in a tube that features a photo of a customer wearing the product, which was originally shared on social media. By featuring user-generated content on their packaging, Glossier not only celebrates their community of loyal customers but also creates a sense of authenticity and relatability around their products.<\/p>\n\n\n\n With eCommerce owners constantly looking for ways to engage their customers, transforming influencers\u2019 content into shoppable images<\/a>, and displaying them on their online stores came like a blessing in disguise. <\/p>\n\n\n\n The possibilities are endless while taking up social commerce: you can feature influencer photos on your product pages, share influencer reviews on your social media channels, or create a dedicated influencer spotlight section on your website.<\/p>\n\n\n\n Brands like Eureka Street an Australian furniture brand, add shoppable Instagram UGC Gallery on their website. They published a dedicated category \u201cInspiration\u201d on their online store with tagged products to attract users and boost engagement. <\/p>\n\n\n Don’t overlook the power of print media; influencer-generated Content can be used to provide a tangible and lasting impression for potential customers. IGC can be used to create authentic and eye-catching flyers<\/a>, print ads, tri fold brochure<\/a>, and magazine ads.<\/p>\n\n\n\n Repurposing IGC into your print media<\/a> campaigns can create a tangible impression on potential customers. With the right design and messaging, your IGC can help to position your brand as relatable, authentic, and trustworthy.<\/p>\n\n\n Maximizing the value of influencer-generated content means sharing it across various platforms where your audience is active. Repurposing content from one platform to another saves time and ensures consistency in your brand messaging.<\/p>\n\n\n\n For example, if your audience engages on both Twitter and Instagram, you can easily convert influencer tweets into Instagram posts using a free tool like Xtogram<\/a>. This way, you avoid the need to create entirely new content while expanding your reach across multiple social media platforms with minimal effort.<\/p>\n\n\n\n So why is IGC so valuable? <\/p>\n\n\n\n But it’s not just about reach – it’s about trust. Influencers have spent years building relationships with their followers, and those followers trust their recommendations and opinions. By creating authentic and genuine content, influencers can help build trust<\/a> and credibility for the brand they’re promoting.<\/p>\n\n\n\n Working with influencers allows brands to have greater creative freedom and explore new ways to showcase their products or services, which can lead to more engaging and innovative marketing campaigns.<\/p>\n\n\n\n Influencer marketing can be a more cost-effective way to reach your target market and build brand awareness than traditional advertising methods.<\/p>\n\n\n\n Using Emma Abrahamson’s video as the creative for a sponsored post across Facebook, Instagram, Audience Network, and Messenger is an example from the beauty brand Korres.<\/p>\n\n\n\n This way they reached their desired audience at the right place and time effectively without any additional content production costs. <\/p>\n\n\n\n Working with influencers can help you create a stronger brand identity by aligning your brand with the values and personality of the influencer, which can facilitate standing out from the crowd and overcoming the cutthroat competition.<\/p>\n\n\n\nHere are some eye-opening statistics about Influencer-Generated Content<\/h2>\n\n\n\n
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Beyond the ‘Gram: Innovative Ways to Repurpose IGC for Your Brand<\/h2>\n\n\n\n
1. Repost Influencer-Generated Content on brand social channels <\/strong><\/h3>\n\n\n\n
![\"Repurpose](\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/03\/social-channels.webp\")
<\/figure>\n<\/div>\n\n\n2. Use influencers’ content for advertisements<\/strong><\/h3>\n\n\n\n
![\"Repurpose](\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/03\/socila-ads.webp\")
<\/figure>\n<\/div>\n\n\n3. Boost your email campaign<\/strong> by leveraging IGC<\/h3>\n\n\n\n
![\"Reuse](\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/03\/emai.webp\")
<\/figure>\n<\/div>\n\n\n4. Take up content creators for your storefront displays and billboards<\/strong><\/h3>\n\n\n\n
![\"Reuse](\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/03\/digital-screeen.webp\")
<\/figure>\n<\/div>\n\n\n5. Put up IGC on the company\u2019s blog or website<\/strong><\/h3>\n\n\n\n
![\"Repurpose](\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/03\/website.webp\")
<\/figure>\n<\/div>\n\n\n6. Repurpose IGC into your Brand Packaging<\/strong><\/h3>\n\n\n\n
7. Turn Influencers\u2019 content shoppable <\/strong><\/h3>\n\n\n\n
![\"Repurpose](\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/03\/ECOMMERCE.webp\")
<\/figure>\n<\/div>\n\n\n8. From Print to Person: Leverage IGC in your Print media<\/strong><\/h3>\n\n\n\n
![\"Reuse](\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/03\/print-media.webp\")
<\/figure>\n<\/div>\n\n\n9. Repurpose Content Across Multiple Channels<\/h3>\n\n\n\n
Explore the Benefits of Using IGC in Your Overall Marketing Mix<\/h2>\n\n\n\n
1. Trust <\/strong><\/h3>\n\n\n\n
2. Greater Creative Freedom<\/strong><\/h3>\n\n\n\n
3. Cost-Effective Marketing<\/strong><\/h3>\n\n\n\n
4. Stronger Brand Identity<\/strong><\/h3>\n\n\n\n
5. Increased Conversions and Sales<\/strong><\/h3>\n\n\n\n