{"id":27522,"date":"2023-05-17T18:25:09","date_gmt":"2023-05-17T12:55:09","guid":{"rendered":"https:\/\/taggbox.com\/blog\/?p=27522"},"modified":"2025-12-10T15:50:39","modified_gmt":"2025-12-10T10:20:39","slug":"the-leela-ugc-case-study","status":"publish","type":"post","link":"https:\/\/taggbox.com\/blog\/the-leela-ugc-case-study\/","title":{"rendered":"Community Building To Increased Website Engagement: The Leela\u2019s Winning UGC Strategy","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>The industry of luxury hospitality has been prevalent since the beginning of time, and it has a lot of competition. In times like today, standing out from the crowd and making yourself shine is crucial. &nbsp;<\/p>\n\n\n\n<p>The Leela has built a community through the<strong> #ExploreWithTheLeela <\/strong>campaign and many other location-specific hashtags for all their 12 properties in cities like Bangalore, Jaipur, Delhi, Mumbai, etc.<\/p>\n\n\n\n<p>By leveraging these hashtags, The Leela has cultivated a loyal community, curated captivating <a href=\"https:\/\/taggbox.com\/blog\/user-generated-content-ugc\/\">user-generated content<\/a><strong>, <\/strong>and transformed guests into content creators, proudly displayed on their <a href=\"https:\/\/www.theleela.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">website<strong> <\/strong><\/a>with the help of Taggbox!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"lets-explore-luxury-with-the-leela\">Let\u2019s Explore Luxury with The Leela<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"352\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/Screenshot_2-1024x352.png\" alt=\"the Leela Widget Gallery\" class=\"wp-image-27524\" style=\"width:768px;height:264px\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/Screenshot_2-1024x352.png 1024w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/Screenshot_2-300x103.png 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/Screenshot_2-768x264.png 768w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/Screenshot_2.png 1339w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Leela has been in the hospitality industry since 1986 and has luxurious properties in many destinations.<\/p>\n\n\n\n<p>They are best known for their<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>award-winning restaurants showcasing culinary masterpieces,<\/li>\n\n\n\n<li>exquisite spa sanctuaries for rejuvenation, and&nbsp;<\/li>\n\n\n\n<li>luxurious accommodations decorated with elegant furnishings,&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"discovering-clients-expectations\">Discovering Client\u2019s Expectations<\/h2>\n\n\n\n<p>Our client, <a href=\"https:\/\/www.theleela.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Leela Hotel<\/a>, sought to enhance engagement on their social media platforms, focusing on increasing activity related to their hashtags.&nbsp;<\/p>\n\n\n\n<p>Their objective was to cultivate a dedicated community of followers who could potentially become valuable leads for their business.&nbsp;<\/p>\n\n\n\n<p>To gain insights into their customers&#8217; experiences, they introduced the hashtag <strong>#ExploreWithLeela<\/strong> and many other location-specific hashtags like, <strong>#TheLeelaPalaceJaipur<\/strong>, and <strong>#TheLeelaPalaceNewDelhi <\/strong>for their different properties. This allowed their customers to share reviews, photos, and videos of their memorable moments at The Leela.&nbsp;<\/p>\n\n\n\n<p>Leela was looking for an organized way to showcase this user-generated content on their website and social media to attract more customers and give their website visitors an authentic experience and review of what they can expect from their properties.<\/p>\n\n\n\n<div class=\"bg-gray rounded-3 p-4 py-5\">\n    <h3 class=\"fs-26px fw-bold text-center mt-0 mb-3\" id=\"harness-the-power-of-ugc-in-hospitality\">\n        Harness The Power Of UGC In Hospitality\n    <\/h3>\n    <div class=\"d-flex justify-content-center gap-4\">\n        <button class=\"btn btn-lg btn-primary\" data-bs-toggle=\"modal\" data-bs-target=\"#ugcFromModal\">\n            Book a Demo\n        <\/button>\n        <a class=\"btn btn-lg btn-secondary btn-with-arrow\" href=\"https:\/\/app.taggbox.com\/accounts\/register\" target=\"_blank\">\n            Explore Plans\n            <img decoding=\"async\" src=\"https:\/\/cloud.tagbox.com\/website\/tagbox-blog\/images\/cta-images\/arrow-right-white.svg\" alt=\"arrow\" width=\"14\" height=\"14\">\n        <\/a>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"taggbox-to-the-rescue-how-the-leela-transformed-challenges-into-epic-wins\">Taggbox to the Rescue: How The Leela Transformed Challenges into Epic Wins!<\/h2>\n\n\n\n<p>With most people checking out user-generated content (UGC) before finalizing their bookings, harnessing UGC&#8217;s power has become essential for brands in hospitality. This is where Taggbox\u2019s <a href=\"https:\/\/taggbox.com\/ugc-suite\/\">UGC Suite<\/a> came into play for The Leela.&nbsp;<\/p>\n\n\n\n<p>It\u2019s an absolute game-changer that lets you <strong>Collect, Manage,&nbsp; Customize, and Publish <\/strong>your UGC on different marketing touchpoints. It also has a feature of <strong>UGC Rights<\/strong> that lets you protect your UGC legally and effortlessly and avoid copyright and GDPR issues.<\/p>\n\n\n\n<p>With Taggbox, The Leela could organize content from 12 different locations into dedicated folders allowing for tailored web pages that delighted the guests.&nbsp;<\/p>\n\n\n\n<p>The Leela has also leveraged the <strong>collaborator<\/strong> feature of Taggbox, allowing multiple team members to manage a single account. They curated and showcased only top-tier content, delivering a refreshing and sensational experience to their audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-leelas-success\">The Leela\u2019s Success<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"438\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/the_leela-\u2013-1-1024x438.png\" alt=\"The Leela Testimonial\" class=\"wp-image-27523\" style=\"width:768px;height:329px\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/the_leela-\u2013-1-1024x438.png 1024w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/the_leela-\u2013-1-300x128.png 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/the_leela-\u2013-1-768x328.png 768w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/the_leela-\u2013-1.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Taggbox worked its magic for The Leela, resulting in a collection of more than <strong>1,00,000 user-generated content pieces<\/strong> on their oh-so-fancy branded hashtags from all of the digital space, and that&#8217;s not all! Taggbox also helped The Leela generate a whopping <strong>15 million impressions<\/strong>, skyrocketing The Leela&#8217;s brand awareness.&nbsp;<\/p>\n\n\n\n<p>With Taggbox, The Leela collected up to <strong>80,000 posts<\/strong> from social media platforms, creating a digital feast for the eyes.&nbsp;<\/p>\n\n\n\n<p>With the help of Taggbox&#8217;s analytics and moderation features, only the best content graced The Leela&#8217;s screens, providing an authentic and captivating experience for their guests.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"689\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/the_leela_in2-1024x689.png\" alt=\"Client Experience With Taggbox\" class=\"wp-image-27525\" style=\"width:512px;height:345px\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/the_leela_in2-1024x689.png 1024w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/the_leela_in2-300x202.png 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/the_leela_in2-768x517.png 768w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/05\/the_leela_in2.png 1133w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"elevate-hospitality-with-taggbox\">Elevate Hospitality with Taggbox!<\/h2>\n\n\n\n<p>Here&#8217;s how hospitality brands get to ignite a world of limitless possibilities with Taggbox:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Taggbox aggregates social media content for hotels and resorts, showcasing positive guest experiences, reviews, and photos. This builds social proof, attracts customers, and boosts brand trust.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It helps moderate and filter hotel social media content, ensuring a high-quality display and enhancing the guest experience.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Taggbox also allows hotels and resorts to customize their social media walls and feeds to match their brand&#8217;s visual identity. This creates a seamless and engaging guest experience by aligning with their brand aesthetics.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It facilitates hashtag campaigns and contests for hotels and resorts, increasing brand visibility and engaging guests through user-generated content (UGC).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It provides analytics and insights for social media walls and feeds. It tracks engagement metrics, user activity, and guest preferences, enabling data-driven decisions to enhance guest satisfaction.<\/li>\n<\/ul>\n\n\n\n<div class=\"bg-dark bg-cover bg-pos-center rounded-3 p-4 mx-auto\" style=\"background-image: url(https:\/\/taggbox.com\/blog\/wp-content\/themes\/taggbox\/images\/cta-image\/cta_back2.png); max-width: 820px;\">\n    <div class=\"row align-items-center\">\n        <div class=\"col-xl-6 col-lg-12 col-md-6 order-1 order-xl-2 order-lg-1 order-md-2\">\n            <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/themes\/taggbox\/images\/cta-image\/cta_image1.png\" width=\"651\" height=\"452\" alt=\"image\">\n        <\/div>\n        <div class=\"col-xl-6 col-lg-12 col-md-6 order-2 order-xl-1 order-lg-2 order-md-1\">\n            <h3 class=\"fs-26px text-white mb-4\" id=\"harness-the-power-of-ugc-in-hospitality\">\n                Harness The Power Of UGC In Hospitality\n            <\/h3>\n            <button class=\"btn btn-lg btn-primary\" data-bs-toggle=\"modal\" data-bs-target=\"#ugcFromModal\">\n                Let\u2019s Talk\n            <\/button>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>The industry of luxury hospitality has been prevalent since the beginning of time, and it has a lot of competition. In times like today, standing out from the crowd and making yourself shine is crucial. &nbsp; The Leela has built a community through the #ExploreWithTheLeela campaign and many other location-specific hashtags for all their 12 [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":16,"featured_media":27526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[230,348],"tags":[],"class_list":["post-27522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-user-generated-content"],"acf":[],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/posts\/27522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/comments?post=27522"}],"version-history":[{"count":31,"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/posts\/27522\/revisions"}],"predecessor-version":[{"id":52898,"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/posts\/27522\/revisions\/52898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/media\/27526"}],"wp:attachment":[{"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/media?parent=27522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/categories?post=27522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/tags?post=27522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}