{"id":32836,"date":"2023-11-07T14:39:00","date_gmt":"2023-11-07T09:09:00","guid":{"rendered":"https:\/\/taggbox.com\/blog\/?p=32836"},"modified":"2025-12-08T17:13:56","modified_gmt":"2025-12-08T11:43:56","slug":"google-vs-facebook-reviews-which-is-best-for-your-business","status":"publish","type":"post","link":"https:\/\/taggbox.com\/blog\/google-vs-facebook-reviews-which-is-best-for-your-business\/","title":{"rendered":"Google vs Facebook Reviews: Which is Best for Your Business?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Where would you like your brand reviews to be published? Would it be <strong>Google, the world&#8217;s largest search engine, or Facebook, the world&#8217;s largest social media?<\/strong><\/p>\n\n\n\n<p>Both Google and Facebook have directed their massive user base towards their respective review platforms. This gave both of these platforms a great kickstart, resulting in them being two of the largest review platforms around the globe.<\/p>\n\n\n\n<p><strong>But which one of the two is better? Which one of the two has more authentic reviews? Which one of two is better for a business?<\/strong> <\/p>\n\n\n\n<p>Let\u2019s find out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-online-reviews-affect-your-business\">How Online Reviews Affect Your Business?<\/h2>\n\n\n\n<p><a href=\"https:\/\/taggbox.com\/blog\/positive-reviews-examples\/\">Customer reviews examples<\/a> are crucial as they build trust, <a href=\"https:\/\/taggbox.com\/blog\/social-proof-examples\/\">offer social proof<\/a>, and influence purchasing decisions. They provide authentic insights into a product or service, aiding prospective buyers. Positive reviews enhance credibility, while negative ones offer opportunities for improvement, shaping a business&#8217;s reputation and influencing consumer choices.<\/p>\n\n\n\n<p><strong>Here are some stats to justify- <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>72% of consumers won&#8217;t take action until they&#8217;ve read reviews. <a href=\"https:\/\/mytestimonialengine.com\/how-reviews-affect-purchasing-decisions-and-seo\/\" target=\"_blank\" rel=\"nofollow\">(Testimonial Engine)<\/a><\/li>\n\n\n\n<li>Products with five reviews are <a href=\"https:\/\/spiegel.medill.northwestern.edu\/how-online-reviews-influence-sales\/\" target=\"_blank\" rel=\"nofollow\">270%<\/a> more likely to be purchased than products with no reviews. (Spiegel Research Center)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"nofollow\">87%&nbsp;of consumers read reviews to search for local services.<\/a> (Bright local)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.taggbox.com\/widget\/accounts\/register\"><img decoding=\"async\" width=\"1024\" height=\"327\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot_2-1-1024x327.png\" alt=\"google reviews vs facebook reviews\" class=\"wp-image-32843\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot_2-1-1024x327.png 1024w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot_2-1-300x96.png 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot_2-1-768x245.png 768w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot_2-1.png 1535w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"differences-between-google-reviews-and-facebook-reviews\">Differences Between Google Reviews and Facebook Reviews<\/h2>\n\n\n\n<p><a href=\"https:\/\/taggbox.com\/blog\/google-reviews\">Google Reviews<\/a> and Facebook reviews are arguably two of the <a href=\"https:\/\/taggbox.com\/reviews-platform\/\">largest review platforms<\/a> over the internet in terms of users and number of reviews. In a time when 99.9% of customers check online reviews <strong>b<\/strong>efore making a purchase, the importance of these platforms has increased significantly.<\/p>\n\n\n\n<p>Therefore we have created a detailed comparison between two of the largest review sites. Understanding this comparison might help you choose which one is best for your business.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Google Reviews&nbsp;<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Facebook Reviews<\/strong>&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">The platform over which Google Reviews are posted is the <strong>Google Business Profile<\/strong> of a brand.<\/td><td class=\"has-text-align-center\" data-align=\"center\">The platform on which Facebook reviews are posted is Facebook.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">The user base of Google Reviews primarily includes Google users.<\/td><td class=\"has-text-align-center\" data-align=\"center\">The user base of Facebook reviews are the ones using Facebook social media.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Google Reviews can be seen on Google search engines and Google Maps.<\/td><td class=\"has-text-align-center\" data-align=\"center\">Facebook reviews are seen on the business page of the brand.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Reviews posted on Google Reviews heavily affect local SEO.&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">Facebook reviews don&#8217;t directly impact Google rankings.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Google Reviews has less friend-centric influence.<\/td><td class=\"has-text-align-center\" data-align=\"center\">Facebook Reviews are highly influenced by social connection.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Larger reviews per business ratio<\/td><td class=\"has-text-align-center\" data-align=\"center\">Facebook Reviews have a lower reviews per business ratio as compared to Google Reviews.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Google Reviews have a strong online presence as they are integrated with Google maps<\/td><td class=\"has-text-align-center\" data-align=\"center\">In-app reviews on mobile make a slightly weaker online presence.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Google Review can also be used on Google Ads.<\/td><td class=\"has-text-align-center\" data-align=\"center\">The integration of Facebook reviews to Facebook ads is very limited.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Demographic Targeting options on Google Review&nbsp; are very limited<\/td><td class=\"has-text-align-center\" data-align=\"center\">Facebook Reviews have more precise options for demographic targeting.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-reviews\">Google Reviews&nbsp;<\/h2>\n\n\n\n<p>Google Reviews is an online review platform powered by Google that allows users to share their experience after they use a service.&nbsp;<\/p>\n\n\n\n<p>Google Reviews also has a huge impact on a brand&#8217;s ranking. Google takes the number of reviews and types of ratings into account while deciding how high the business should rank. It is important for a brand to know how to respond to Google Reviews to ensure a better online image.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-are-google-reviews-crucial-for-small-businesses\">Why are Google Reviews Crucial for Small Businesses?&nbsp;<\/h2>\n\n\n\n<p>Following are some of the major points <a href=\"https:\/\/taggbox.com\/blog\/benefits-of-google-reviews\/\">why Google Reviews are important<\/a> for a business.<\/p>\n\n\n\n<p><strong>Trust and Credibility<\/strong>: Positive reviews on Google can help increase the credibility of a brand as customers see that others had a good experience.&nbsp;When a buyer does not have much information about the product or service, they usually tend to look at how others feel about the same.&nbsp;Using a <a href=\"https:\/\/taggbox.com\/google-reviews-widget\/\">Google review widget on website<\/a> can showcase these positive reviews directly to potential customers, enhancing trust and providing social proof.<\/p>\n\n\n\n<p><strong>Google Map Integration<\/strong>: Google Reviews are also integrated with <strong>Google Maps<\/strong>. This means that when a user searches for a business on Google Maps to reach there, they can also see the reviews.&nbsp;If the business has good reviews under its name, then it might create a good impression when a person searches for its location.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/11\/Untitled-design-1024x577.jpg\" alt=\"diff between google vs facebook reviews\" class=\"wp-image-32846\" style=\"aspect-ratio:1.7746967071057191;width:728px;height:auto\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/11\/Untitled-design-1024x577.jpg 1024w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/11\/Untitled-design-300x169.jpg 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/11\/Untitled-design-768x433.jpg 768w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/11\/Untitled-design-1536x865.jpg 1536w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/11\/Untitled-design.jpg 1640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Integration with Google My Business: <\/strong>Brands can use their <a href=\"https:\/\/taggbox.com\/glossary\/what-is-google-my-business\/\">Google Business Profile<\/a> to manage their Google Reviews. They can use various tools provided by Google Business Profile to engage with customers, get review badges, respond quickly etc. A brand can also <a href=\"https:\/\/taggbox.com\/blog\/embed-google-reviews-on-website\/\">embed Google Reviews on website<\/a> to enhance its online reputation.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"945\" height=\"628\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot_3.png\" alt=\"google vs facebook reviews\" class=\"wp-image-32848\" style=\"aspect-ratio:1.5047770700636942;width:697px;height:auto\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot_3.png 945w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot_3-300x199.png 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot_3-768x510.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Customer Convenience<\/strong>: Customers can see Google Reviews about a service with just a Google search. This makes accessing Google Reviews highly convenient as compared to other platforms.<\/p>\n\n\n\n<div class=\"bg-gray rounded-3 p-4 mt-4\">\n    <div class=\"row align-items-center\">\n        <div class=\"col-xl-6 col-lg-12 col-md-6\">\n            <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/taggbox.com\/wp-content\/themes\/taggbox\/assets\/section-library\/images\/google-reviews-widget\/embed-2.png\" width=\"575\" height=\"472\" alt=\"image\">\n        <\/div>\n        <div class=\"col-xl-6 col-lg-12 col-md-6\">\n            <h3 class=\"fs-28px\" id=\"drive-more-conversions-with-social-proof-get-started-with-taggbox-google-review-widget\">\n                Drive More Conversions with Social Proof. Get Started with Taggbox Google Review Widget.\n            <\/h3>\n            <p>\n                Embed Google Reviews on Website and grow authenticity and engagement!\n            <\/p>\n            <a class=\"btn btn-lg btn-primary\" href=\"https:\/\/app.taggbox.com\/widget\/accounts\/register\/\">\n                Signup > It&#8217;s FREE\n            <\/a>\n            <p class=\"fs-12px mt-2\">No Credit Card Needed!<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"facebook-reviews\">Facebook Reviews<\/h2>\n\n\n\n<p>Facebook Reviews is a review platform introduced by Facebook, allowing users to leave feedback and rate brands as per their experience. These reviews can be seen on the Facebook business page of a brand.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/11\/Untitled-design-1-1-1024x577.jpg\" alt=\"google vs facebook - the diff\" class=\"wp-image-32849\" style=\"aspect-ratio:1.7746967071057191;width:692px;height:auto\" srcset=\"https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/11\/Untitled-design-1-1-1024x577.jpg 1024w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/11\/Untitled-design-1-1-300x169.jpg 300w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/11\/Untitled-design-1-1-768x433.jpg 768w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/11\/Untitled-design-1-1-1536x865.jpg 1536w, https:\/\/taggbox.com\/blog\/wp-content\/uploads\/2023\/11\/Untitled-design-1-1.jpg 1640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Just like Google, Facebook also uses a 5-star rating system and allows users to add extra context by adding detailed reviews. Facebook also allows brands to interact with its customers by responding to the people who left a review.&nbsp;<\/p>\n\n\n\n<p>Facebook reviews also have an important role to play in managing brand reputation. Having positive reviews over there can affect the brand&#8217;s reputation in a good way. Brands can also <a href=\"https:\/\/taggbox.com\/blog\/embed-facebook-reviews-on-website\/\">embed Facebook Reviews on any website<\/a> to influence the decision of a potential customer.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-are-facebook-reviews-crucial-for-small-businesses\">Why are Facebook Reviews Crucial for Small Businesses?<\/h2>\n\n\n\n<p><strong>Social Media Integration<\/strong>: Facebook reviews are integrated with the business page of a brand allowing them to share positive reviews. Sharing reviews on social media gets much easier with Facebook reviews as it does not require any additional widgets.&nbsp;However, with the addition of a <a href=\"https:\/\/taggbox.com\/facebook-widget\/\">Facebook widget<\/a>, businesses can seamlessly display reviews &amp; <a href=\"https:\/\/taggbox.com\/blog\/embed-facebook-feed-on-website\/\">Facebook Feeds directly on their websites<\/a> or other platforms, enhancing visibility and engagement without extra steps.<\/p>\n\n\n\n<p><strong>Community Building<\/strong>: Facebook reviews provide an opportunity for a brand to create a sense of community by engaging on social media. Responding to customer reviews or comments fosters a better relationship and leads to brand loyalty.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Local Business Promotion<\/strong>: Facebook is known to promote a business in the area it serves based on its location and reviews. This helps a brand drive more traffic to its business page and eventually increases opportunity.&nbsp;<\/p>\n\n\n\n<p><strong>Influence From Friends<\/strong>: People can see what brands or services are reviewed by their friends, on Facebook. Watching reviews posted on a review platform is good but watching someone they know reviewing positively can largely influence the buyer\u2019s decision.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-verdict-which-one-wins\">The Verdict \u2013 Which One Wins?<\/h2>\n\n\n\n<p>The choice between Facebook Reviews and Google Reviews depends on your specific business objectives and target audience. Both platforms offer unique advantages.&nbsp;<\/p>\n\n\n\n<p>Google Reviews are particularly crucial for local businesses, as they have a direct impact on local search rankings. They are visible in Google search results and maps, enhancing discoverability. Additionally, the Google user base is massive, with a strong focus on users actively searching for products or services.&nbsp;<\/p>\n\n\n\n<p>On the other hand, Facebook Reviews leverage social connections and community building. They often carry more weight with users who trust recommendations from friends and connections. Facebook has a broader international reach and supports multimedia content, enhancing engagement.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-businesses-can-incorporate-reviews-in-marketing\">How Businesses Can Incorporate Reviews in Marketing?<\/h2>\n\n\n\n<p>Following are some of the ways brands can use Reviews for Marketing, be it Google or Facebook. An alternative, effective approach to accumulating reviews involves employing <a href=\"https:\/\/www.billdu.com\/invoice-template\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">invoice templates<\/a>, allowing content customers to provide feedback on their experiences with your products or services. Furthermore, utilizing freely accessible <a href=\"https:\/\/www.novo.co\/resources\/free-small-business-invoice-templates\" rel=\"dofollow\" target=\"_blank\">small business templates online<\/a> can streamline various operational aspects, such as invoicing and project management, facilitating smoother business operations and improving overall efficiency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"featuring-reviews-on-marketing-fronts\">Featuring reviews on Marketing Fronts&nbsp;<\/h3>\n\n\n\n<p>Brands can display positive reviews including high appreciation of their service on various marketing fronts.&nbsp;<\/p>\n\n\n\n<p>Brands can post the reviews on social media or <strong>display it on their homepage<\/strong> to enhance brand reputation. This can capture the attention of a potential buyer and might increase the conversion rate as well.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"email-marketing\">Email Marketing<\/h3>\n\n\n\n<p>Including snippets of a brand&#8217;s rating and positive reviews from the customers in promotional emails can be an effective marketing technique. Sharing a customer&#8217;s positive experiences can have a big influence on the decision-making of a potential customer while they are reading an email.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"testimonial-videos\">Testimonial videos<\/h3>\n\n\n\n<p>When a customer seems extremely satisfied with their review, brands can also ask them to create a testimonial video. The impact of a visual review by a customer has much more impact than the review written in text.<\/p>\n\n\n\n<p>Brands can share these videos on social media, their <a href=\"https:\/\/taggbox.com\/blog\/embed-youtube-channel\/\">YouTube channel<\/a>, their website, etc. Adding YouTube video content on the homepage also increases time spent by a customer on your website.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Where would you like your brand reviews to be published? Would it be Google, the world&#8217;s largest search engine, or Facebook, the world&#8217;s largest social media? Both Google and Facebook have directed their massive user base towards their respective review platforms. This gave both of these platforms a great kickstart, resulting in them being two [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":38,"featured_media":32837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[206],"tags":[],"class_list":["post-32836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website"],"acf":[],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/posts\/32836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/comments?post=32836"}],"version-history":[{"count":14,"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/posts\/32836\/revisions"}],"predecessor-version":[{"id":52607,"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/posts\/32836\/revisions\/52607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/media\/32837"}],"wp:attachment":[{"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/media?parent=32836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/categories?post=32836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taggbox.com\/blog\/wp-json\/wp\/v2\/tags?post=32836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}