Flockler Review
Enhance the website with social proof and social media.
Best for: Small businesses and Agencies.
Enhance the website with social proof and social media.
Best for: Small businesses and Agencies.
Flockler is a versatile social media aggregation platform that offers unlimited customization and automation capabilities. Users can create various display formats for their social media feeds on websites, such as grid, carousel, slideshow, and more, tailoring them to specific brand identities. The platform allows seamless integration of various social media content, including different CMS platforms, digital screens, emails, and mobile apps.
Flockler powerful automation feature allows users to quickly gather vibrant content from platforms like Instagram, Facebook, Twitter, and more. Additionally, the platform supports a wide range of content sources, enabling users to aggregate and showcase content from accounts, pages, URLs, tags, etc.
By providing all these facilities, Flockler helps businesses enhance their online presence, website engagement, and digital traffic. We will discuss Flockler features more later in this overview.
| Rating |  |
 |
|---|---|---|
| Meets Requirements | 9.0 | 9.6 |
| Ease of Use | 9.4 | 9.6 |
| Ease of Setup | 9.3 | 9.6 |
| Ease of Admin | 9.5 | 9.7 |
| Quality of Support | 9.5 | 9.8 |
| Value for Money | 9.4 | 9.8 |
| Product Direction | 9.3 | 9.8 |
| Start Free Trial |
We only wish there was more of an ability to rearrange tiles once they go live.
Jacqueline
Founder and Executive Director in US
it can sometimes be confusing how to integrate different platforms
Joe
Director, Technical Operations in US
There are limitations on social feed view/formats. But Easy to set up, and great customer support
Robyn
Employer Brand Specialist in UK
If you don't post a lot of content on social, like our company, the wall doesn't really get updated too much.
Leo P.
Mid-Market(51-1000 emp.)
Our agency has been using Flockler for three years and is very happy.”
Jan Kiesewalter
Head of Interactive Experiences
Offers the flexibility we need to reach our audience at scale without hassle.
Kelly Reed
Executive Producer, Van Wagner
We don't want to start rough, but we encountered several red flags while analyzing Flockeler’s pricing. The most glaring issue was the exorbitant starting price of $60 per month. This steep entry point immediately raised concerns about the platform's value propositions.
Lite
$51/month
Flockler offers a significant discount of $9 when subscribed annually. Originally priced at $60, the Lite plan by Flocker is said to be perfect for smaller businesses and marketing teams that want to change hashtag campaigns throughout the years and create unlimited walls for their digital screens. Also, did we forget that they provide only two sources for $60 per month?
Basic
$110/month
The Basic plan is $110 per month. It suits brands that wish to showcase multiple social media platforms and hashtag feeds on websites, apps, and digital screens. At this price, this plan allows only eight sources that you can change at any time- which might seem a viable option in this scenario. However, we have this gut feeling that this might not be the best option since it does not justify the exorbitant subscription pricing.
Business
$195/month
The third cheapest plan, the Business plan by Flockler, costs $195 per month when paid annually or $229 monthly. They say this plan is suitable for larger organizations. With the business plan, brands can add all the social media accounts and run several hashtag campaigns simultaneously. But, seriously, who in their right mind would pay this much for a social media aggregation tool?
Pro
$325/month
The Pro plan by Flockler is $325 per month when paid annually or $379 monthly. This plan is perfect for organizations or agencies with multiple brands. The Pro plan allows the organization to share one plan with a group of brands or geographical locations. Note that, in exchange for $325 per month, you get to collect content from 30 sources- do you feel it’s a deal?
Flockler, a social media aggregation tool, promises unlimited customization and automation. It offers various features like diverse layouts, auto-updates, and content moderation, but its value proposition is overshadowed by its drawbacks.
One of the most significant issues we observed was its high pricing. The starting price is higher than most competitors, making it a less viable option for many businesses. Even Flockler’s high-tier pricing provides limited features. For reference, the Lite plan by Flockler, priced at $51 per month, offers only two sources to collect content. On the other hand, Tagbox, a fair competitor of Flockler, offers 15+ sources to curate content for just $24 per month.
Another concern we observed is the platform’s user interface, which can be complex and challenging to navigate, especially for non-tech-savvy users.
Talking specifically about the pricing front, Flockler’s pricing structure presents a significant challenge for businesses of all sizes. As you move up the pricing tiers, the costs escalate dramatically, with the premium plan reaching $635 per month.
The lack of transparency in pricing and the limited value proposition at each tier raises serious concerns. For instance, despite its high price, the Basic plan only allows for eight content sources. Similarly, the pro plan offers only 30 sources, which might not be sufficient for larger organizations.
$51.00/mo
$24.00/mo
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