Tudo o que você precisa saber sobre os destaques do Instagram

Instagram Highlights help brands keep their best Stories visible on their profile even after the usual 24-hour Story period ends. For businesses, Highlights can serve as mini landing pages, organizing reviews, FAQs, product details, offers, events, tutorials, and user-generated content for profile visitors.

Instagram Stories disappear from a profile, Feed, and messages after 24 hours unless they are added to Story Highlights. This makes Highlights useful for brands that want to turn temporary Story content into long-term profile content.

For brands, Instagram Highlights are not just a profile decoration. They can help visitors understand your business, explore products, check reviews, find answers, and take action faster.

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O que são os destaques do Instagram?

Os Destaques do Instagram Stories são coleções selecionadas de Stories que os usuários podem exibir permanentemente em seus perfis. Introduzidos em 2017, os Destaques oferecem uma maneira de mostrar e organizar Stories além do período padrão de 24 horas. Esses Destaques aparecem logo abaixo da bio, dando aos visitantes uma ideia da personalidade, dos interesses ou da identidade da marca do usuário. Muitas marcas também reutilizam esses destaques usando um widget de incorporação do Instagram exibir conteúdo selecionado em seus sites.

Users can select Stories from their archive and group them into Highlights by theme, event, or topic of interest. Each Highlight can be customized with a cover image and a title, allowing for personalization and branding. With Instagram Highlights, users can share evergreen content and create a lasting impression on their profile visitors.

Why Instagram Highlights Matter for Businesses

Instagram profiles often get visitors who are not ready to buy immediately. They may want to understand your brand, check your products, compare reviews, or see real customer experiences before taking action.

Highlights help businesses answer these questions quickly.

For example, a skincare brand can create Highlights for Reviews, Routines, Ingredients, Results, FAQs, and Offers. A restaurant can create Highlights for Menu, Reviews, Events, Location, Offers, and Customer Stories.

How to Create Highlights on Instagram?

Creating a Highlight is an easy process, and here’s a step-by-step guide to help you get started:

• Certifique-se de que você já publicou as Histórias que deseja incluir no seu Destaque.
• Next, go to your Instagram profile by tapping on your profile picture in the bottom left corner of the screen.
• Abaixo da seção da sua biografia, você verá uma seção chamada “Destaques”. Toque no botão “+ Novo” ao lado dela.
• Instagram will show you a list of your archived Stories. Browse through them and tap the ones you want to include in your Highlight. You can select multiple Stories for a single Highlight.
• Após selecionar as Histórias, você pode personalizar seu Destaque dando um nome a ele e selecionando uma imagem de capa. Escolha um nome que reflita o conteúdo do seu Destaque e selecione uma imagem de capa chamativa que o represente bem.
• Quando estiver satisfeito com suas seleções e personalizações, toque em “Adicionar” ou “Concluído” para criar seu Destaque.
• Pronto, agora você ou qualquer pessoa que visitar seu perfil do Instagram poderá ver facilmente os destaques que você postou.

How To Edit or Delete an Instagram Highlight

Businesses should regularly update Highlights so they do not show expired offers, outdated products, old event information, or irrelevant content.

To edit or delete a Highlight, Instagram says users can tap and hold the Highlight below Editar Perfil, then choose the option to edit or delete it.

How Can You Use Instagram Highlights to Benefit Your Business? 

Os Stories e Destaques do Instagram são recursos inestimáveis para empresas que buscam elevar sua presença online e o engajamento dos usuários. Aqui estão alguns benefícios atraentes que eles oferecem às empresas:

1. Extended Visibility:

By showcasing important content in Highlights, businesses can extend the lifespan of their Instagram Stories beyond the default 24-hour period. This prolonged visibility ensures that key messages, promotions, or announcements remain accessible to followers and visitors over time.

2. Organized Content Showcase:

Instagram Story Highlight provides businesses with a platform to organize and categorize their content based on themes, products, or services. This makes it easier for followers to navigate specific aspects of the business, resulting in a more engaging and user-friendly experience.

3. Contação de histórias de marca aprimorada:

Highlights allow businesses to tell their brand story in a compelling and visually appealing manner. By curating Stories highlighting brand values or products, businesses can communicate their narrative and connect with their audience.

4. Promotion and Marketing Opportunities:

Businesses can leverage Highlights to promote products, services, or upcoming events. By featuring promotional content in Highlights, businesses can create a dedicated space for followers to discover more about their offerings.

5. Link Integration:

With the ability to add links to Stories, businesses can drive traffic to their website or blog posts directly from Highlights. Knowing how to post a link in Instagram Stories opens new avenues for customer engagement and conversion. This eventually empowers businesses to drive measurable results from their Instagram presence.

6. Customer Engagement and Interaction:

Highlights provide businesses with a platform to engage with their audience in meaningful ways. Featuring testimonials or User Generated Content (UGC) in Highlights fosters a sense of community among their followers, leading to increased loyalty.

7. Showcase User-Generated Content (UGC):

Highlights offer businesses an opportunity to showcase conteúdo gerado pelo usuário (CGU) e depoimentos de clientes. Ao destacar o CGU nos Destaques, as empresas podem amplificar a voz dos seus clientes, incentivar o engajamento da comunidade e construir a autenticidade da marca.

8. Análises e insights:

Instagram provides businesses with analytics for their Highlights, allowing them to track engagement metrics such as views, taps, and interactions. This data enables businesses to measure the effectiveness of their Highlights and optimize their content strategy accordingly.

9. Drive Conversions:

By strategically incorporating call-to-action buttons, such as “Shop Now” or “Learn More,” businesses can drive conversions directly from their Highlights. Whether it’s promoting a new product or encouraging sign-ups, Highlights serve as powerful tools for driving measurable actions from followers.

10. Embed Instagram Highlights:

Instagram has not yet created an API to allow users to embed Instagram highlights on their website. However, this feature is widely anticipated by businesses, as it would allow them to showcase their highlights on their websites. Adding highlights to a webpage will make it visually appealing and showcase the brand’s best products/services. 

Os usuários podem atualmente embed an Instagram Feed on their website, which also has its own set of benefits for the brands. These benefits include better social media engagement, people spending more time on the page, and dynamic website content, among others.  

Como criar capas para seus destaques do Instagram

Designing eye-catching covers for your Instagram Highlights can enhance your profile’s visual appeal and make your Highlights more enticing. Here’s a step-by-step guide to help you create captivating covers:

Como adicionar capas aos destaques do Instagram?

The following steps will help you add a new cover to your Instagram highlights.

• Crie ou escolha imagens de capa para seus Destaques do Instagram que representem o conteúdo ou tema de cada categoria de Destaque.
• Open the Instagram app and tap your profile picture in the bottom left corner to go to your profile.
• Toque na seção “Destaques” localizada abaixo da sua biografia.
• Selecione o destaque ao qual você deseja adicionar uma capa tocando e segurando até que um menu apareça.
• No menu, selecione “Editar destaque”.
• Toque em “Editar capa” e depois selecione “Alterar capa”.
• Escolha a imagem da capa: navegue pelo rolo da câmera ou pela galeria para selecionar a imagem da capa que deseja usar. Ajuste o posicionamento e o zoom conforme necessário.
• Quando estiver satisfeito com a imagem da capa, toque em “Concluído” ou “Salvar” para salvar suas alterações.
• Repita o processo para cada categoria de Destaque, selecionando uma imagem de capa exclusiva para cada uma.

Dicas para otimizar as capas dos destaques do Instagram de acordo com seu perfil 

Para aproveitar ao máximo os destaques do Instagram, é essencial otimizar as capas para que elas se alinhem à identidade da sua marca. Aqui estão algumas dicas para ajudar você a fazer exatamente isso:

• Marca consistente: Maintain a consistent aesthetic across all your Highlight covers to reinforce your brand identity. Use consistent colors, fonts, and design elements that reflect your brand’s personality and style.
• Categorias em Destaque: Identifique os principais temas ou categorias que representam o conteúdo que você deseja destacar no seu perfil. Crie capas de Destaque separadas para cada categoria para facilitar aos seguidores encontrarem o conteúdo de seu interesse.
• Incorporar vídeos do Instagram: Consider embedding Instagram videos on your Highlight covers to add dynamic, engaging content. Videos can provide a sneak peek into the Highlight’s content and effectively capture viewers’ attention.
• Designs personalizados: Design graphics for your Highlight covers that are visually appealing and relevant to each category’s content. Use graphics that capture the essence of the content and entice viewers to explore further.
• Exemplos de engajamento do cliente: Showcase customer engagement and interaction in your Highlight covers to demonstrate your brand’s connection with its audience. Feature user-generated content, testimonials, and positive reviews to build trust and credibility.
• Atualizar regularmente: Mantenha suas capas de Destaque atualizadas, atualizando-as regularmente com novos conteúdos. Substitua capas desatualizadas por imagens ou vídeos novos para manter seu perfil com aparência atual e relevante.
• Exemplos de avaliações positivas: Use Highlight covers to showcase positive reviews and customer testimonials. This not only highlights your brand’s credibility but also encourages potential customers to engage with your content.

Conclusão 

Instagram Highlights offer users the opportunity to showcase their best content, organize their profiles, and engage with their audience. By curating Highlight covers and optimizing them according to your profile’s theme, you can create a visually appealing experience. 

Incorporating elements such as custom graphics and customer engagement examples can further enhance the appeal and effectiveness of your Highlights. Regularly updating and analyzing the performance of your Highlight covers keeps your profile fresh, relevant, and engaging. By leveraging Instagram Highlights, you can elevate your profile, strengthen your brand presence, and foster meaningful connections.