About Hyue
HYUE is built on a product-first philosophy, offering high-performance beauty solutions that celebrate individuality and empower self-expression. They create premium beauty products that are extraordinary and help customers make a statement.
Started by Hindustan Unilever’s former executive director, Pradeep Banerjee, and celebrity endorsement agency Median’s founder, Nabeel Kadri, in 2022, Hyue offers world-class formulations. With a strong emphasis on trend-conscious formulations, rich pigments, and long-lasting wear, they design products that celebrate natural beauty and fit in a fashion-forward lifestyle.
The Challenge: Making Engagement Feel Real by Bringing in Social Proof
“While people loved and praised Hyue’s products, the website wasn’t reflecting that energy. The brand wanted to showcase the love and spark more interaction. Their potential shoppers needed credible prova sociale. Though they had amazing products like the HydraGlow Lip Oil, the story wasn’t fully coming through. What was missing were real voices and authentic experiences from real customers, which their potential customers crave. At the same time, HYUE also wanted to enhance the overall website engagement, making it more intuitive and shoppable.
As a brand built on high performance and beauty, doing all this is a must in order to showcase its community and build trust among new connections.
They want something clean and simple to manage all this, and thus, after exploring several options, they chose to partner with Taggbox to help turn their vision into a great visual experience. “
The Solution: Driving Engagement, Building Trust and Powering Discovery
Taggbox, an effective UGC and aggregatore di social media helped Hyue drive massive levels of website engagement with shoppable galleries with real customer stories. With the Taggbox platform, they moderated and selected the high-quality posts and curated an excellent feed on their product pages. This turned social proof into real trust, meaningful engagement, and a sense of community, because nothing resonates more than real people sharing your story.
“Despite having authentic content, we struggle to build that level of engagement and social proof on our website. Thanks to Taggbox, which helped us to launch campaigns like #HydraGlowLooks, allowing us to celebrate our customers and feature our top creators in a meaningful way.”
Taggbox not only rolls out gallerie acquistabili but also has features beyond imagination. Integrate it into websites, events, and every other marketing touchpoint and let your brand experience speak for itself.
Outcomes You Can Measure, Impact You Can Feel
Generated a total of 19.8k widget views.
Total Clicks – 9.5K
Click Through Rate – 48%
Per Taggbox, this proves,
1. The effectiveness of social proof and shoppable galleries in driving user action.
2. The customer-driven content, when used strategically, drives exceptional engagement.
3. A 48% click-through rate is a strong signal of high purchase intent and deep product discovery.
The results highlight the power of Taggbox in transforming social proof into great shopping experiences.
Taggbox in azione
Why Professional Brands Like Hyue Choose Taggbox
Taggbox helped HYUE showcase genuine customer experiences through a professional, high-impact website setup that builds trust and drives engagement.
Website with a Greater Impact
HYUE embedded curated UGC galleries on product pages, turning static content into social proof that builds confidence and supports purchase decisions.
Effortless Content Display
With moderation, real-time updates, and easy website integration, HYUE displayed high-quality, on-brand UGC without manual effort or technical complexity.
Gallerie acquistabili
Taggbox enables HYUE to tag products in UGC posts, allowing shoppers to explore real looks and purchase directly from trusted content.
Community-First Growth
By amplifying customer voices through UGC and hashtag campaigns like #HydraGlowLooks, the brand strengthened the community and also built a full “HYUE Social Community Page” powered by Taggbox that turned customers into brand advocates.
