In a world where brands are fighting between physical and digital marketing and storming their brain with strategies, I have got something for you that will serve you with the best of both worlds and will ensure a boosted return for all your marketing efforts. Let me introduce you to “Phygital Marketing, your missing step […]
13 minute read
Welcome to the world of influencer marketing, where connections are currency and authenticity rules the digital realm. This report delves into the fascinating concept of influencer pricing – the beating heart of Influencer collaborations that drive brands and trends forward. First things first, let’s paint a clear picture: What exactly is influencer pricing? Why does […]
3 minute read
“Millennials find authentic content to be 35% more memorable than content that came from mainstream sources.” As a brand, it can be difficult to brainstorm a content strategy, so here is a secret sauce that is not a secret anymore, “Authentic Content”. In the digital world we’re in, where things can feel fake, it is […]
10 minute read
In an era where content is traveling with the speed of light, ensuring that your brand’s message reaches it right audience requires the help of digital superheroes, also known as Key Opinion Leaders (KOLs) or Influencers. Finding the right fit for yourself and your audience is very important as a brand. Brands are going crazy […]
10 minute read
If you run a campaign about a “gift,” you may get a lot of leads from English-speaking locations, but from Germany, all you will get are reports and bans. Wondering why? 🤔 This is where content moderation sweeps in to save the day. Now that you are already convinced why your campaign requires content moderation […]
9 minute read
TikTok vs. Instagram, what really is the difference between these two leading social media platforms? Are you planning a social strategy and wondering which platform suits your brand? Let me walk you through it and help you decide. Instagram and TikTok have been leading platforms. According to Tagbox, both platforms are trendy when it comes […]
18 minute read
What if I told you I have TikTok Influencer Marketing’s best-kept secret? I definitely won’t be lying because I, just like you, spend my whole day scrolling through my “For You” page but not just laughing at the funny ones. I have observed patterns, understood the algorithm, and have spoken with a few industry experts […]
9 minute read
AI, ChatGPT, Generative AI, Midjourney, and the whole AI gang—these have been the hot topics of the year, and yet it seems like they’re just getting started. This sudden rise of AI has pushed only one question in our minds, “Will AI replace everything in the future?” Let’s end this debate of User-generated content vs. […]
10 minute read
The love for fun and games has been inevitable since ancient times. The only difference is that we do not require a ground to play. We need our devices and a comfortable place to sit, that’s all. Studying this journey from ground to consoles, some marketers noticed how much everyone loves games, regardless of age, and […]
9 minute read
