The Missing Piece in Customer Loyalty – User Generated Content

According to the Oxford Dictionary, Loyalty means “a strong feeling of support or allegiance.”. This is definitely a dream for brands. While brands and marketers often have high customer expectations, it’s crucial to ask ourselves whether we are reciprocating by meeting their expectations or not.  You do? Many do; you need to give more than […]

17 minute read

Top UGC Agencies You Can Go for in 2023

User-generated content (UGC) has revolutionized marketing. Consumers create it, reshaping how brands engage with their audience, emphasizing authenticity and trust. User-generated content (UGC) refers to content, such as reviews, testimonials, images, videos, and social media posts, created by consumers rather than brands themselves. It reflects real user experiences and opinions. UGC agencies play a pivotal […]

6 minute read

The Rise of Phygital Marketing: Bridging the Physical and Digital Worlds

In a world where brands are fighting between physical and digital marketing and storming their brain with strategies, I have got something for you that will serve you with the best of both worlds and will ensure a boosted return for all your marketing efforts.  Let me introduce you to “Phygital Marketing, your missing step […]

13 minute read

Top 15 Fashion Influencers in 2023 That are Killing it in The Content Game

Get ready to dive into the world of fashion and style as we unveil a curated list of the most influential and trendsetting fashion influencers and bloggers of all time.  From chic street styles to beauty expertise and entrepreneurial ventures, these fashion-forward individuals have left an indelible mark on the fashion industry. Need Fashion Influencer […]

5 minute read

What is Authentic Content and How to Use it in Marketing?

“Millennials find authentic content to be 35% more memorable than content that came from mainstream sources.” As a brand, it can be difficult to brainstorm a content strategy, so here is a secret sauce that is not a secret anymore, “Authentic Content”.  In the digital world we’re in, where things can feel fake, it is […]

10 minute read

KOLs vs. Influencers: Understanding the Differences and Impact

In an era where content is traveling with the speed of light, ensuring that your brand’s message reaches it right audience requires the help of digital superheroes, also known as Key Opinion Leaders (KOLs) or Influencers. Finding the right fit for yourself and your audience is very important as a brand.  Brands are going crazy […]

10 minute read

Content Moderation for Your UGC Campaigns: All You Need To Know

If you run a campaign about a “gift,” you may get a lot of leads from English-speaking locations, but from Germany, all you will get are reports and bans. Wondering why? 🤔 This is where content moderation sweeps in to save the day. Now that you are already convinced why your campaign requires content moderation […]

9 minute read

TikTok vs. Instagram for Marketing in 2023: Decoding the Differences 

TikTok vs. Instagram, what really is the difference between these two leading social media platforms? Are you planning a social strategy and wondering which platform suits your brand? Let me walk you through it and help you decide.  Instagram and TikTok have been leading platforms. According to Tagbox, both platforms are trendy when it comes […]

18 minute read

Black Friday Marketing for 2023: Strategies, Ideas, and Tips

It’s the most awaited time of the year for all shopping enthusiasts. Time for all of them to start adding to their carts and all our marketers to put down their Black Friday marketing campaigns.  Before we go further, here is something you should know: So in case you haven’t already started planning your black […]

12 minute read