TikTok has become quite a sensation ever since its inception. The platform has become one of the widely used and popular social media networks, especially among millennials and Gen Z. With over 1 billion active users, TikTok has a high potential to reach targeted audiences more quickly and effectively. Integrating TikTok for event marketing tool […]
13 minute read
Are you eager to enhance your hashtag campaign’s performance and gain insights for future improvements? Then, you’ve come to the right place, where we’ll explore the crucial role of hashtag tracking tools in achieving these goals. A Hashtag tracking tool will help you track your campaign’s performance on social media channels like Twitter, Instagram, Pinterest […]
13 minute read
Remember the record-breaking #IceBucketChallenge? This viral social media campaign, in which people dumped ice water on themselves to raise ALS awareness, raised over $115 million in donations. That’s the power of event marketing on social media. In fact, a recent study found that 83% of event planners consider social media marketing crucial for event success. […]
13 minute read
In today’s digital whirlwind, attention spans are shorter than ever resulting in buried emails, overflowing social media feeds, and faded banners. But here’s the secret weapon: events. According to the Event Marketing Institute, 84% of marketers agree that live events are effective in achieving their marketing objectives. Events offer a unique opportunity to cut through […]
14 minute read
Event gamification is a dynamic strategy that transforms traditional events into interactive and engaging experiences. Event organizers can captivate attendees’ attention and enhance their overall participation by incorporating gameplay elements, such as challenges, rewards, and competition. This innovative approach leverages gamification principles to create memorable and immersive event environments, fostering connections, learning, and enjoyment among […]
14 minute read
The event industry is undergoing a revolution powered by the rapid advancement of event technology. Innovative tools are constantly emerging, promising to streamline operations, enhance attendee engagement, and maximize your event’s success. 68% of event professionals believe using technology to make events more enjoyable for attendees is a trend that will continue to be necessary. […]
16 minute read
After planning and organizing your event for success, the key to making it truly memorable lies in effective brand marketing. Ensuring that people understand the essence of your event is crucial. To achieve this, it’s essential to focus on brilliant event activation ideas, making the task easier and more result-oriented. That’s where we come in! […]
12 minute read
It takes lots of planning, research, and striving efforts to run a successful Instagram marketing campaign. Marketers should understand their objectives and what they actually want from their Instagram marketing campaigns. Thus, they need a creative strategy that helps them achieve their desired results. In this contemporary social media marketing world, Instagram is becoming the […]
20 minute read
Trying your best, using every possible marketing intel, inculcating every recent trend, but still not getting results in audience engagement? Planning a product launch event that brings results can be challenging. We all have been there! However, through experience, we learned something that would help you achieve your event objectives, whether online or offline; we’ve […]
13 minute read
