The Rise of Phygital Marketing: Bridging the Physical and Digital Worlds

In a world where brands are fighting between physical and digital marketing and storming their brain with strategies, I have got something for you that will serve you with the best of both worlds and will ensure a boosted return for all your marketing efforts.  Let me introduce you to “Phygital Marketing, your missing step […]

13 minute read

The Power of Influencer-Generated Content: A Marketer’s Guide

You’re actually munching on influencer-generated content (IGC) every day, just like those chips you can’t put down. Yep, all that scrolling on Instagram? Those influencers are out there, doing their best to Jedi mind-trick you into buying stuff. If you’re a savvy shopper, get ready to be entertained by what you’re about to learn.  And […]

9 minute read

Top 15 Fashion Influencers in 2023 That are Killing it in The Content Game

Get ready to dive into the world of fashion and style as we unveil a curated list of the most influential and trendsetting fashion influencers and bloggers of all time.  From chic street styles to beauty expertise and entrepreneurial ventures, these fashion-forward individuals have left an indelible mark on the fashion industry. Need Fashion Influencer […]

5 minute read

Influencer Pricing: What to Pay in 2023

Welcome to the world of influencer marketing, where connections are currency and authenticity rules the digital realm.  This report delves into the fascinating concept of influencer pricing – the beating heart of collaborations that drive brands and trends forward.  First things first, let’s paint a clear picture: What exactly is influencer pricing? Why does it […]

19 minute read

KOLs vs. Influencers: Understanding the Differences and Impact

In an era where content is traveling with the speed of light, ensuring that your brand’s message reaches it right audience requires the help of digital superheroes, also known as Key Opinion Leaders (KOLs) or Influencers. Finding the right fit for yourself and your audience is very important as a brand.  Brands are going crazy […]

10 minute read

TikTok Influencer Marketing for Your Brand in 2023

What if I told you I have TikTok Influencer Marketing’s best-kept secret? I definitely won’t be lying because I, just like you, spend my whole day scrolling through my “For You” page but not just laughing at the funny ones.  I have observed patterns, understood the algorithm, and have spoken with a few industry experts […]

9 minute read

Deinfluencing: The Trend That Will Save Your Wallet

Are you tired of feeling like your hard-earned money is slipping away with every irresistible deal and trendy product that catches your eye? I know I am! In today’s world of constant ads and social media influencers, it’s easy to get caught up in the frenzy of consumerism. You know how it goes – you’re […]

9 minute read

How To Create An Influencer Media Kit: The Ultimate Guide

Your resume helps recruiters see you as the ideal candidate for a job. Similarly, content creators’ influencer media kit is a resume for brands and collaborators to assess their partnership suitability. It is basically a portfolio influencers share with brands to showcase their skills and worth. If you are wondering how to create one, let […]

12 minute read

Measuring the ROI of an Influencer Marketing Campaign

“According to statistics, 80% of marketers found influencer marketing to be effective in their campaigns, while only 58% reported the same for traditional advertising.“ Now that you know the potential for boosting your ROI with influencer marketing, let’s skip the usual benefits talk – we’re all familiar with the increased brand awareness, targeted marketing, and […]

10 minute read