Personalization vs. UGC: Smart Choice To Trigger Modern Shoppers

Personalization and user-generated content are two essential components of showcasing your brand’s story. With the growing need for customized and individualized content, marketers use this personalization feature to alter the content per the targeted audience. 93% of businesses with advanced personalization strategies experienced a boost in their revenue.  On the other hand, UGC being the […]

5 minute read

The Influence Of User-Generated Content Throughout The Customer Journey

User-generated content has always been around the corner. But it was only until recently that marketers and businesses identified ways to utilize this content to enhance customers’ experience and their journey with brands. One thing is clear: it has become a consumer behavior to look for reviews or real-life experiences around products before purchasing them […]

9 minute read

The User-Generated Content Manual For Automotive Brands

The automotive industry is considered the most capital-intensive industry with inventory risk. It focuses a lot upon branded advertising, and it usually takes 10 or 15 commercials you see of a certain car that ‘might’ influence you to buy it.  There was a time when buying a car was associated with a person’s success; it […]

9 minute read

How To Legally Collect User-Generated Content: A Marketers’ Guide

87% of brands use UGC for authentic (and free) content. That’s because, over the years, user-generated content has become a sustainable marketing strategy.  It holds the capacity to single-handedly influence consumers’ lifestyle decisions, boosting marketing outcomes for brands at the max.  Feeling overwhelmed? Well, it’s just the tip of the iceberg. When you break down […]

7 minute read

How To Run A Successful UGC Hashtag Contest

As a business owner, you keep looking for opportunities to grow your brand and reach more people. You follow so many social media trends and rely on marketers to help you expand.  Social media might seem like a spider’s web (no pun intended), but once you get to learn a few basics, you can surely […]

9 minute read

Instagram UGC Guide – Leverage User Generated Content on Instagram for Marketing

Instagram user generated content marketing! A mix of 3 most important elements for the brands nowadays i.e. Instagram, User Generated Content, and Marketing.  Why do we say that these 3 are most important or why do marketers need to acknowledge & leverage this mix?  Since its inception, Instagram has seen tremendous growth & success among […]

10 minute read

7 Benefits Of User Generated Content That Will Blow Your Mind!

User-generated content is the most trending topic in content strategies and digital marketing for global brands. It has enabled brands to capture the target audience’s attention like never before. UGC is increasingly becoming the prime choice of marketers for their campaigns as it hugely influences how people engage with and perceive a brand. More than […]

7 minute read

8 Best Types of User-Generated Content For Marketing

Keeping in pace with this fast forward world and modifying the strategies with the marketing ecosystem’s growing needs is the urge of marketers today.  Brands have shaped their marketing strategy and have flipped their old and traditional advertising methods into the new-age technique. They have changed the way of penetrating the sphere of customers. Brands […]

10 minute read

7 Inspiring User-Generated Content Examples

What is it that brands strategize for before creating any marketing campaigns? Well! It varies from brand to brand or marketer to marketer depending on their agenda & objectives.  But the most common objectives are to gain user engagement, build trust & authenticity, and drive conversions.  Over the years, it has become a challenge for […]

7 minute read