In a world where influencer marketing reigns supreme, content is king. From stunning product shots to unboxing videos and candid behind-the-scenes peeks, influencers have a knack for creating visually engaging and compelling content that captivates their followers’ attention. But what happens to all that content once the campaign is over? Is it destined to be […]
8 minute read
Let’s face it, User-Generated Content has become an indispensable part of our online experience, shaping the way we interact, share, and consume content. From social media platforms to review sites, UGC has revolutionized the way we discover new products, services, and ideas. With 92% of shoppers taking UGC into consideration before purchasing, it’s important for […]
10 minute read
User-generated content has been a building block for brands for a long time. However, it wasn’t until now that marketers and businesses took the time to take full advantage of users’ content and publish it wherever their audience is. Looking for real-life experiences around a product has become a consumer habit as these reviews are […]
10 minute read
When we talk about the current state of User-generated content, it is growing at a significant rate and results in 29% higher conversions as compared to brands without it. Isn’t that intriguing? With digital media becoming a visual hub, it’s imperative that brand owners brainstorm over how to captivate their audience, deliver result-driven content, and […]
9 minute read
In recent years, user-generated content and influencer-generated content have become essential to businesses’ marketing plans. The impact that they have created for brands and businesses is unparalleled. As marketers, we must dig a little deeper and learn about them separately and comparatively. As we go further, we shall understand both these concepts and recognize why […]
8 minute read
Professional content with stock photos at the heart has been a key feature of traditional marketing for many years. However, with user-generated content (UGC) well and truly here, the winds are changing and people are connecting more with authentic user-generated content. For marketers, this statistic tilts the scale in favor of UGC but let’s not […]
10 minute read
No marketing strategy is complete without content. It holds the power to singlehandedly turn a prospect into a paying customer. Yet, for years, we have seen content trends change, making inbound a bumpy ride for marketers. Back then, it was all flashy and made-up. Now it’s more driven toward relatability and authenticity. We have seen […]
8 minute read
Social media is driven by content, and the idea is how impactful your content can be. For example, Tiktok, among the most successful social platforms, had 1 million video views per day in the first year. Imagine the amount of impact! It has brought short video content to the front stage, and now every social […]
8 minute read
Many brands are leveraging user-generated content as a solitary marketing strategy, as 86% find UGC the most effective content to showcase their brand’s authenticity. However, every successful marketing strategy begins with a target-oriented approach. As a marketer, you must have a set of goals in your mind. Once your UGC campaign is live, these goals […]
9 minute read
