User-Generated Content Vs. Stock Images – Everything You Need to Know

Professional content with stock photos at the heart has been a key feature of traditional marketing for many years. However, with user-generated content (UGC) well and truly here, the winds are changing and people are connecting more with authentic user-generated content. For marketers, this statistic tilts the scale in favor of UGC but let’s not […]

10 minute read

What is UGC Creator & Why It Is Important for Brands

No marketing strategy is complete without content. It holds the power to singlehandedly turn a prospect into a paying customer. Yet, for years, we have seen content trends change, making inbound a bumpy ride for marketers.  Back then, it was all flashy and made-up. Now it’s more driven towards relatability and authenticity. We have seen […]

8 minute read

Why Brands Need User-generated Content on Tiktok

Social media is driven by content, and the idea is how impactful your content can be. For example, Tiktok, among the most successful social platforms, had 1 million video views per day in the first year. Imagine the amount of impact! It has brought short video content to the front stage, and now every social […]

8 minute read

User-Generated Content: Marketing KPIs To Run ROI-Driven Campaigns

Many brands are leveraging user-generated content as a solitary marketing strategy, as 86% find UGC the most effective content to showcase their brand’s authenticity. However, every successful marketing strategy begins with a target-oriented approach.  As a marketer, you must have a set of goals in your mind. Once your UGC campaign is live, these goals […]

9 minute read

Personalization vs. UGC: Smart Choice To Trigger Modern Shoppers

Personalization and user-generated content are two essential components of showcasing your brand’s story. With the growing need for customized and individualized content, marketers use this personalization feature to alter the content per the targeted audience. 93% of businesses with advanced personalization strategies experienced a boost in their revenue.  On the other hand, UGC being the […]

5 minute read

The Influence Of User-Generated Content Throughout The Customer Journey

User-generated content has always been around the corner. But it was only until recently that marketers and businesses identified ways to utilize this content to enhance customers’ experience and their journey with brands. One thing is clear: it has become a consumer behavior to look for reviews or real-life experiences around products before purchasing them […]

9 minute read

The User-Generated Content Manual For Automotive Brands

The automotive industry is considered the most capital-intensive industry with inventory risk. It focuses a lot upon branded advertising, and it usually takes 10 or 15 commercials you see of a certain car that ‘might’ influence you to buy it.  There was a time when buying a car was associated with a person’s success; it […]

9 minute read

How To Legally Collect User-Generated Content: A Marketers’ Guide

87% of brands use UGC for authentic (and free) content. That’s because, over the years, user-generated content has become a sustainable marketing strategy.  It holds the capacity to single-handedly influence consumers’ lifestyle decisions, boosting marketing outcomes for brands at the max.  Feeling overwhelmed? Well, it’s just the tip of the iceberg. When you break down […]

7 minute read

How To Run A Successful UGC Hashtag Contest

As a business owner, you keep looking for opportunities to grow your brand and reach more people. You follow so many social media trends and rely on marketers to help you expand.  Social media might seem like a spider’s web (no pun intended), but once you get to learn a few basics, you can surely […]

9 minute read