The automotive industry is considered the most capital-intensive industry with inventory risk. It focuses a lot upon branded advertising, and it usually takes 10 or 15 commercials you see of a certain car that ‘might’ influence you to buy it. There was a time when buying a car was associated with a person’s success; it […]
9 minute read
87% of brands use UGC for authentic (and free) content. That’s because, over the years, user-generated content has become a sustainable marketing strategy. It holds the capacity to single-handedly influence consumers’ lifestyle decisions, boosting marketing outcomes for brands at the max. Feeling overwhelmed? Well, it’s just the tip of the iceberg. When you break down […]
7 minute read
Instagram user generated content marketing! A mix of 3 most important elements for the brands nowadays i.e. Instagram, User Generated Content, and Marketing. Why do we say that these 3 are most important or why do marketers need to acknowledge & leverage this mix? Since its inception, Instagram has seen tremendous growth & success among […]
10 minute read
User-generated content is the most trending topic in content strategies and digital marketing for global brands. It has enabled brands to capture the target audience’s attention like never before. UGC is increasingly becoming the prime choice of marketers for their campaigns as it hugely influences how people engage with and perceive a brand. More than […]
7 minute read
Keeping in pace with this fast forward world and modifying the strategies with the marketing ecosystem’s growing needs is the urge of marketers today. Brands have shaped their marketing strategy and have flipped their old and traditional advertising methods into the new-age technique. They have changed the way of penetrating the sphere of customers. Brands […]
10 minute read
What is it that brands strategize for before creating any marketing campaigns? Well! It varies from brand to brand or marketer to marketer depending on their agenda & objectives. But the most common objectives are to gain user engagement, build trust & authenticity, and drive conversions. Over the years, it has become a challenge for […]
7 minute read
Be it through micro-influencers, customer advocacy, or celebrity endorsements- the world has witnessed the rise of user-generated content on social media. Well, that isn’t surprising! 93% of the users claimed to have been influenced by user-generated content in their buying decisions over emails and search engine results. But, with the competition only reaching new heights, […]
24 minute read
With the growing trust issues between brands and customers, building a bridge that connects each other is crucial during this tough competition. It is important for brands to focus on what the customers are looking for and demanding from brands & businesses. Do you know what builds customer trust with your brand? The answer is […]
8 minute read
D2C brands are the ones that sell their products in their brand name and not through any other retailer website or store. If we compare D2C with traditional retailing, then the supply chain is much shorter. The product gets manufactured by the brand, advertised through the marketing channels where consumers make direct purchases. A traditional […]
10 minute read
