11 Powerful UGC Platforms to Supercharge Your Content Marketing Strategy in 2023

Let’s face it, User-Generated Content has become an indispensable part of our online experience, shaping the way we interact, share, and consume content. From social media platforms to review sites, UGC has revolutionized the way we discover new products, services, and ideas. 

With 92% of shoppers taking UGC into consideration before purchasing, it’s important for brands to find the best UGC marketing platform. 

However, with a variety of diverse options available, it can be challenging to determine which User-Generated Content platform is the best for your brand’s requirements.

Hence, we have curated an extensive list of the best UGC platforms to help you navigate this dynamic and evolving landscape. 

Join us as we embark on an exciting journey to explore the Top UGC platforms in the market today. 

From photo-sharing to video content creation, from customer reviews to influencer marketing, we have something for everyone. 

From Creating to Publishing: Explore How Diverse UGC Platforms Are? 

UGC (User-Generated Content) platforms are online platforms that enable users to create, share, and interact with content created by other users. These platforms are designed to facilitate the discovery, collection, and repurposing of user-generated content. 

UGC can come in many forms text reviews, visuals like photos and videos, product photos, unboxing videos, employee-generated content, etc. 

UGC being so diverse comes with a lot of work. However, with UGC platforms brands can easily and effectively do a lot more with their collections. 

Things to consider while choosing a User-generated content platform for your brand.

Let’s examine these ideas to see what requirements a UGC, CGC, or Employee-Generated Content platform must meet and how to pick the ideal one for your campaigns.

• As UGC Tools allow rapid content discovery, it is essential that the platform involves real-time updates. 
• With content coming from multiple sources, a strong moderation feature is a must to prevent abusive, irrelevant, and inappropriate content. 
• When choosing a UGC platform, customization is essential to the success & impact of your marketing. 
• Also, the platform should have rights management capabilities so you may legally, and hassle-free acquire the rights to users’ material and reuse it in your campaigns.
• It should have a simple, self-explanatory UI, and include guidance and support along the route.
• Before diving into the pricing plans, you should look for a free trial or demo that provides information about the product’s features, functionalities, and solutions.
• Active customer assistance is more useful than you might imagine. As it may determine if the UGC campaign is successful or not.

List of Best UGC Platform in 2023

Looking for the perfect User-Generated Content (UGC) platform for your brand? Look no further than our top 11 UGC platforms list! Each platform offers unique features and benefits to help you create engaging, memorable, and impactful content that resonates with your audience.

1. Tagbox

Tagbox is the best UGC platform that assists customers in creating trust, increasing engagement, and conversions by providing solutions that effectively and efficiently collect, curate, manage, and display user-generated material at all marketing touchpoints. 

Tagbox offers complete solutions for users to use the beneficial UGC in their marketing initiatives and beyond such as: 

• Fantastic customization options like compelling CTAs, impressive banners, dynamic layouts, custom CSS, and much more. 
• Display options for websites, events, display screens, and more.
• It also offers the UGC rights management element to own your earned material and repurpose it.
• As UGC is raw and unedited it’s important to closely check and filter abusive, irrelevant, and inappropriate content. Use the moderation panel to display only premium content. 
• Advanced Analytics provided by Taggbox gives you a better understanding of how your users are behaving. It gives you a detailed sentiment analysis, determines the most active content creators, and an insight into likes, clicks, views, etc. 
• Use the Tag-Based Widget feature to categorize your extensive UGC Library into similar visuals. 
• The SnapUp facilitates adding QR codes or CTAs on any touchpoint for easy review collection.
• Get gamification diversities like leaderboard, countdown, etc. to make your content more appealing and aesthetically pleasing. 

2. Trend

This User generated software is made to assist you in developing influencer marketing campaigns, social proofing, and UGC galleries to help you create a community around your company. The UGC platform from Trend enables you to interact with your followers and create enduring connections.

• Specializes in creating shoppable social media content
• Offers an advanced AI-powered recommendation engine for personalized shopping experiences
• Integrates with leading e-commerce platforms such as Shopify and Magento
• Provides real-time data and analytics to track the performance of your UGC campaigns
• Offers customizable content templates to help you create on-brand content quickly and easily.

3. Tint

You can create spectacular UGC displays with Tint’s variety of customization choices that highlight your brand’s distinctive aesthetic. Tint is a flexible platform that makes it simple to gather and curate user-generated material from different social media platforms.

Tint worked with the San Francisco 49ers to create a social media hub that aggregated fan-generated content from various social media platforms and displayed it on the team’s website. This helped to build a sense of community among fans and increase engagement with the team’s social media channels.

4. Taggshop 

The platform features advanced tagging and search functionalities that allow users to easily find products they are interested in based on specific attributes or categories. Taggshop also offers a seamless e-commerce experience, allowing users to shop for products directly from the platform.

With its emphasis on user-generated content, Taggshop provides a unique and engaging shopping experience for users as brands use this platform to create appealing UGC Shoppable galleries. 

SoBroome has been a long-time Taggshop customer using UGC Shoppable Galleries on their website to witness better engagement and conversions.

5. Pixlee

Pixlee offers a comprehensive UGC vendor that allows you to collect and curate content from various social media channels. Additionally, Pixlee enables you to create shoppable galleries and track user engagement, creating a seamless and immersive experience for your audience.

One unique feature of Pixlee is its advanced analytics dashboard, which provides detailed insights into the performance of your UGC campaigns. This includes metrics such as engagement rates, click-through rates, and conversion rates, helping you to optimize your campaigns and maximize your ROI.

6. Stackla By Nosto

The UGC vendor from Stackla which is now migrated to Nosto, enables you to gather, curate, and display UGC from multiple social media networks, which aids in the creation of immersive and interesting experiences for your audience. Their platform is made to make it easier for you to create a brand community and boost customer engagement.

Stackla by Nosto’s content recognition technology can be used to identify key themes, trends, and influencers within your UGC campaigns, helping you to optimize your content strategy and maximize your ROI.

7. Billo

Billo provides brands with custom-made, hand-picked, and premium-quality authentic videos. Brands can use this platform to get the best videos like TikTok, ads, testimonials, how-to, BTS, 360 showcase, and of course review videos.

One of the features that set Billo apart from other UGC platforms is its “Create Together” function. This allows users to collaborate on videos with their friends, even if they are in different locations. Additionally, the platform has a number of filters and effects that users can use to enhance their videos.

8. Bazaar Voice

You may gather and curate user-generated content, as well as make reviews, ratings, and Q&A forums, using Bazaar Voice’s all-purpose UGC platform. With the help of this platform, you may develop enduring bonds of trust with your clients, which will boost conversion rates.

One unique feature of Bazaarvoice is its AI-based sentiment analysis, which automatically categorizes each review based on its tone (positive, negative, or neutral). 

This allows brands to quickly identify and respond to any negative feedback, while also highlighting the most positive reviews to potential customers. Additionally, Bazaarvoice offers a range of social media integration tools, allowing brands to display their customer reviews and ratings across multiple platforms.

9. Yotpo

Aggregate and curate user-generated material using Yotpo’s User-Generated Content vendor, which also lets you make reviews, ratings, and Q&A forums. Yotpo is made to support you in forging enduring bonds with your clients and boosting conversions.

Fashion brand Rebecca Minkoff used Yotpo to collect and showcase customer reviews on its website. This helped to increase trust and credibility among potential customers, resulting in a 12% increase in sales.

10. Social Native

The UGC platform from Social Native has a number of features that let you give your audience an interactive and interesting experience. Social Native makes it simple to gather, curate, and display user-generated content (UGC) from numerous social media platforms, giving your company an authentic presence.

• Offers a range of UGC tools including content creation, curation, and publishing
• Specializes in visual UGC such as photos and videos
• Provides advanced rights management tools to ensure compliance with copyright laws
• Offers machine learning-powered content discovery and recommendation tools
• Integrates with leading e-commerce and marketing platforms such as Magento, Salesforce, and Instagram

11. JoinBrands

This is a User-Generated Content platform that helps brands collect users’ content from multiple sources. They offer videos and photos that are genuine and authentic. Brands can not only acquire UGC but also manage and repurpose it on multiple channels like websites, social ads, email campaigns, social media, etc.

One amazing feature that entices users is their payment gateways. They claim to deliver original content within 5 days of payment, as amazing as it sounds, they never disappoint.

Ready for a demo? See why leading brands trust Taggbox to inspire consumers from discovery to purchase.

Benefits of using UGC Platforms

Are you looking for a powerful and effective way to enhance your brand’s digital marketing strategy? Look no further than UGC platforms! As we enter 2023, UGC platforms are more important than ever for brands looking to connect with their audience and stay ahead of the competition.

Here are some of the key benefits of UGC platforms for brands in 2023:

Boosts Authenticity and Trustworthiness 

Authenticity and transparency are essential for building trust with consumers. User-Generated Content platforms allow brands to leverage their audience’s creativity and enthusiasm to create authentic and trustworthy content. By featuring user-generated content on their website and social media channels, brands can demonstrate their commitment to transparency and build a loyal following.

Increases Engagement and Interactivity

Top UGC platforms offer a unique opportunity for brands to engage with their audience and create a sense of community around their products and services. Brands can encourage user-generated content through branded hashtags, contests, and challenges, and engage with their audience by responding to comments and feedback. This not only increases engagement but also creates a more personal and memorable experience for the consumer.

Generates Cost-Effective and High-Quality Content

Creating high-quality content can be expensive and time-consuming. Best Uer-Generated Content platforms offer brands a cost-effective way to generate high-quality content that resonates with their audience. By leveraging user-generated content, brands can create a diverse range of content that showcases their products and services in a unique and engaging way.

Expands Reach and Brand Awareness 

UGC platforms allow brands to reach a wider audience by leveraging the social networks of their audience. By featuring user-generated content on their social media channels, brands can increase their reach and exposure, and build a stronger brand identity.

Over To You, 

User-generated content (UGC) is more vital than ever in the modern digital environment. These top 11 UGC platforms give businesses a potent means of connecting with their customers, developing trusting connections, and raising conversion rates. 

These platforms offer a selection of functionality and customization choices to meet the specific requirements of your company, whether you’re trying to gather, curate, or show UGC. See how these top UGC platforms may make your brand stand out in 2023 and beyond by exploring them.