Influencer Marketing Guide 2022: Insights, Ideas, And Platforms
Social media platforms and influencers go hand-hand in current times. We all know how brand promotions on social media platforms take a different turn as influencers glide in. Now, why is that?
Influencers are people with a good fan base or followers on social media platforms. These fans often make their lifestyle decisions as per these influencers’ choices. If influencers promote a product, their audience would easily trust that brand. There is a bridge between your brand and your target audience, and influencers fill that.
Influencer marketing is on the rise now, and there are reasons behind it. Let’s understand the reasons by looking at the insights and ideas around influencer marketing.
Influencer Marketing, Statistics, And Its Importance
Influencer marketing is a form of marketing through which brands collaborate with social media influencers to promote their business on various social media platforms like Instagram, Facebook, Twitter, Youtube, LinkedIn, Pinterest, etc.
The importance of influencer marketing has increased exponentially over the years. Here are the statistics to prove that.
Why Influencer Marketing Is Important?
Let’s understand the benefits of influencer marketing with the points below.
- Brand Awareness
Through influencer marketing, your brand is getting in front of several customers who earlier were not aware of your brand’s presence. Now, since the followers of a specific influencer hear about your brand through a person they trust and look up to, they will check you out on social media, and share it with their friends; that’s how your brand’s awareness will rise.
- Lead Generation
Influencers facilitate leads and give your business a major boost. When influencers promote your brand on their social accounts, it catches the eye of many of your potential audience. Influencers can create campaigns or make their audience redirect to your e-commerce store, the path can be any but the main benefit that you get to reap is lead generation.
- Personal Aspect
Influencer marketing hits on a personal level with customers. Whereas paid commercials are typically thought of as marketing gimmicks. Influencer marketing is significantly more unique, and the personal touch makes influencer campaigns so effective. Four out of ten millennials who follow influencers believe that these people know them better than their friends.
- Targeted Approach
Influencer marketing is a more targeted strategy. Influencer marketing allows brands to reach their target audience. That happens when you choose influencers that have an audience similar to your target audience. Sixty-one per cent of consumers consider recommendations from influencers. While your prospects already follow these influencers’ brand choices, collaborating with these influencers will also help you to bring your brand under the limelight.
- Works Faster
Influencer marketing is highly efficient in terms of pace. As a result, influencer marketing is a powerful method for increasing brand awareness across many platforms. It’s also a terrific approach to get people back to your website, advertise an event, introduce a new product, and build a library of innovative, captivating content.
How To Build A Successful Influencer Marketing Strategy
You would always need a strategy and a plan to roll out something successful, which holds for influencer marketing. So in this section, we will have a look at some tactical steps that would assist your brand or business in achieving all the KPIs you have set.
Recognize Your Needs And Set Goals
Get the ball rolling for your influencer marketing strategy by recognizing what you want to achieve and setting goals accordingly. A clear mindset around your strategy would boost your conversions & sales and surprise you with multiple other benefits.
Identify influencers who would help you to reach your target audience. For example, if you are a beauty brand, look for influencers who usually talk about skincare or makeup to their audience.
Brand Awareness And Audience Reach
Every brand’s goal is to make more and more people aware of its presence. This process takes time, but the process speeds up when influencers come into the picture.
Why? Their fan following! Influencers have created a loyal fan base on social media platforms that would come in handy for your brand through their promotions. Their followers would feel assured investing in your brand as they trust the influencer and their purchase decisions.
Expands The Customer Base
Now once you have tapped into the world of the new audience through influencers, this would be the ideal time to make your brand reach a broader base of customers.
The only hurdle here is convincing the influencer why their followers would resonate with your brand. Still, if you could do it, your desire to reach more customers would become effortless.
Supports Lead Generation
Influencers know their audience; they know their likes and dislikes. This helps them create a need for your product even if they are not feeling the need.
71% of influencers or brands feel that a person with an honest voice will consistently generate leads. In addition, according to a 2016 Twitter study, 40% of users made direct purchases due to influencer marketing. As a result, Twitter concluded that most users trust influencers just as their peers.
Find The Right Influencer
You can relish the effectiveness of selecting the right influencer only if the influencer understands your brand’s goal. Then, depending upon the social media platform, you can find the tools to discover relatable influencers. Of course, you can always use hashtags related to your purpose and see the influencers coming under the search list.
But it’s not just that you can also pick the one from various categories of micro, nano, macro, or celebrity influencers, depending upon your goals. If your goal is to achieve a high opening rate, then opting for celebrity influencers would be your best bet, but a low engagement rate is the drawback as these celebrities interact less with their audience. On the other hand, if you want your customers to be engaged with your brand and be curious about it more, then go for micro and macro-influencers.
Approach The Influencer
Finding the perfect influencer is the first step and getting them to cooperate with you follows the second one. Now, how do you do that? First, you need to sound credible and present a well-prepared and well-presented proposal to convince an influencer. If they are micro-influencers, brands can contact influencers by sending them a personal message on social media or a customized email.
Click around their profile for more established ones; their bio may include contact information for business inquiries. Influencers can also have a link to a website that indicates brand affiliations. It’s vital to state your willingness to pay, but it’s also crucial to understand that you don’t have to do so. For example, you may provide your influencers free specialities for brand mentions or endorsements instead of monetary compensation.
Publicize Your Content
Now comes the final step. Since you and the influencer are working together, you can repurpose their content on multiple social media platforms like Instagram, Facebook, LinkedIn, Youtube, Pinterest, etc. The most significant benefit of publicizing your brand through social influencers’ content is using the same content on different social media platforms in various formats.
Make proper use of images, quotations, and video snippets to create an exciting form of content that would be novel to your audience on different platforms. Include the influencer content in social strategy, website reviews, newsletter content, or product pages for a refreshing change that would attract customers.
Taggbox – Your Ideal Influencer Marketing Platform
Taggbox is the leading user-generated content platform that helps you make the best use of social content created around your brand across different marketing touchpoints. You can create an engaging social wall/social widget using Taggbox that can be showcased across various business touchpoints such as websites, event social walls, email campaigns, social ads, testimonials, reviews, etc.
On top of this, Taggbox offers your business to track in-depth analytics about the performance of your business. An added advantage of the analytics feature of Taggbox is that it assists you in identifying the influencers that are your brand advocate. Then, you can connect with them directly through Taggbox as it has an inbuilt feature that allows you to do so.
Taggbox makes it effortless for you to create influencer marketing in three steps, so let’s look at them.
Identify The Right Influencers
Through Taggbox, you can look at the data and identify the ideal influencers and brand advocates for your brand on various social media platforms.
Taggbox helps you turn people with a large fan following to be your influencers that could run promotional campaigns for you to create a significant social presence. While on the other hand, the brand advocates identified through Taggbox can help you attain a substantial amount of user-generated content.
Connect With Influencers
Taggbox helps you connect with social influencers and brand advocates effortlessly. Through Taggbox, you can ask click for the rights of an influencer post that sends a message to them. After this, you can connect directly with the influencers & brand advocates and persuade them to collaborate.
Long-term collaborations, encouraged by brands and social media influencers, are promoted by Taggbox. This aids in developing a community that is interested in their content and values. The long-term partnership has proven helpful in developing new items or promoting an existing range of products.
Repurpose The Content
In the final step, Taggbox helps you repurpose influencers’ content across marketing channels to build the most effective campaigns that increase brand awareness, conversions, and credibility.
You can share the repurposed influencer content through social media, your website, print, and advertisements. Taggbox ensures that you use the content in different ways in multiple locations. This part will help spread the word about the amazing content, allowing more people to see it over time.
Finally, Taggbox assists you in tracking and analyzing the results to determine ROI and identify areas for improvement to meet your content strategy’s goal.
Influencer marketing is here to stay! With the benefits that it has been providing to brands and businesses in recent times, it is crystal clear that every business needs to give it a look.
Though the sales part remains the primary goal, there are other reasons influencers can work for your benefit. They know more about the audience, can start conversations about your brand, expose you to an undiscovered audience, and enhance your credibility.
If you are ambitious about your brand and want to spread it to more and more people, then influencer marketing is your answer. Make influencers work for your benefit as soon as possible, as you are already lagging.
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