How to Find Influencers for Your Niche: 12 Best Methods
According to a recent Influencer Marketing Hub study, 89% of marketers believe that the return on investment (ROI) from influencer marketing is comparable to or even better than other marketing channels.
But let’s not get ahead of ourselves. Before we dive into the nitty-gritty of finding an influencer, let’s first understand what a niche influencer truly is.
Gary Vaynerchuk said, “Influencer marketing is not about collecting influencers like it’s Pokémon. It’s about finding the right ones to authentically connect with your audience and become ambassadors for your brand.”
So let’s embark on this thrilling adventure together, armed with the knowledge and tactics to discover those perfect influencers who will catapult your brand to new heights.
What is a Niche Influencer?
A niche influencer has a loyal following in a specific industry or interest area. They have established themselves as trusted authorities and hold influence over their engaged audience.
Niche influencers are the go-to experts for their niche, making them the perfect collaborators for your brand.
For example, in the fitness world, a niche influencer might be a personal trainer, nutritionist, or fitness enthusiast who consistently shares valuable content, workout routines, healthy recipes, and motivational messages.
Their expertise and authenticity have garnered a loyal community of fitness enthusiasts who trust their guidance and look to them as a source of inspiration.
How to Find Influencers for Your Brand?
- Social Media Platforms: Most influencers have a strong presence on platforms like Instagram, YouTube, TikTok, Twitter, and LinkedIn. You can search for relevant hashtags, keywords, or topics related to your brand to identify potential influencers, including how to find people on TikTok.
- Influencer Marketing Platforms: Many influencer marketing platforms and marketplaces facilitate influencer discovery and collaboration. Some popular options include AspireIQ, Influencity, and Upfluence.
- Google Search: Conducting a simple Google search with keywords related to your industry or niche can often lead you to bloggers, content creators, or social media personalities who might be suitable for your brand.
- Industry Events and Conferences: Attend industry-specific events, conferences, and trade shows to network with active influencers in your field.
- Blogger and Vlogger Communities: Platforms like Bloglovin’ and YouTube have communities of bloggers and vloggers. You can explore these platforms to find influencers who align with your brand.
- Influencer Agencies: Many agencies specialize in influencer marketing and can help you identify and collaborate with influencers who match your brand’s goals and values.
- LinkedIn: LinkedIn is an excellent platform for finding influencers in the B2B space. You can search for professionals who are active in your industry and have a substantial following.
- Podcast Networks: If you’re interested in podcast sponsorships, consider looking within podcast networks or contacting individual podcast hosts who align with your brand.
- Online Forums and Communities: Participate in relevant online forums, subreddits, or Facebook groups related to your industry. You might find individuals with significant influence within these communities.
- Referrals: Don’t underestimate the power of word-of-mouth recommendations. Ask your network, colleagues, and industry contacts if they know of influencers who could be a good fit for your brand.
- Influencer Databases: Some platforms offer influencer databases that allow you to filter and search for influencers based on specific criteria like audience demographics, engagement rates, and content types.
- Hashtag Research: Explore trending and niche-specific hashtags on social media platforms to identify content creators and influencers who are active in those areas.
Now that we understand the essence of a niche influencer, it’s time to unveil the secret sauce for finding these remarkable individuals who will elevate your brand to new heights.
Hashtags: Unleash the Power of Discovery
Hashtags are the breadcrumbs that lead us to the treasure trove of influencers. Start by exploring popular hashtags that are relevant to your niche. These hashtags serve as gateways to communities of passionate individuals who share a c
Popular Influencers for all Niche
Let’s take a closer look at some popular influencers across various niches who have captivated audiences with their unique perspectives, engaging content, and substantial followings:
Beauty & Cosmetics: Chiara Ferragni
With an impressive 29.4 million followers on Instagram and a significant presence on Twitter and Facebook, Chiara Ferragni has become a force to be reckoned with in the beauty and fashion world. Her style, authenticity, and entrepreneurial spirit have made her a go-to influencer for beauty enthusiasts worldwide.
Automobile: Alex Hirschi (aka Supercar Blondie)
With a stunning 13.4M followers on Instagram and 14.2 million subscribers on YouTube, Alex Hirschi is a leading influencer in the automobile niche. Her captivating videos and charismatic personality have made her a go-to source for all things related to luxury cars and the automotive lifestyle.
With a mysterious identity and a thought-provoking body of work, Banksy has garnered a dedicated following of 12.1 million on Instagram. The enigmatic street artist’s unique approach to art has sparked global conversations and redefined the boundaries of creativity.
Beer, Wine & Spirits: Jon Taffer
Known for his expertise in the hospitality industry, Jon Taffer has amassed 388K followers on Instagram and a strong presence on Twitter. As a renowned bar consultant and TV personality, he offers valuable insights into beer, wine, and spirits, captivating industry professionals and enthusiasts alike.
Entertainment: Dwayne “The Rock” Johnson
With a colossal following of 387 million on Instagram and 17 million on Twitter, Dwayne Johnson has transcended the realms of professional wrestling and Hollywood to become a global entertainment icon. His charisma, positivity, and fitness dedication inspire millions worldwide.
Fashion & Accessories: Danielle Bernstein
With 3.2 million followers on Instagram and a growing presence on Twitter, Danielle Bernstein is a prominent figure in the fashion and accessories industry. Her chic style, fashion tips, and relatable content have solidified her position as an influential voice within the fashion community.
Fitness & Wellness: Kayla Itsines
With a massive following of 16 million on Instagram and a substantial presence on Twitter, Kayla Itsines has revolutionized the fitness world. Her effective workout programs, motivational posts, and dedication to empowering women have made her a fitness inspiration for millions.
Food & Restaurants: Tasty (@buzzfeedtasty)
Tasty (@buzzfeedtasty), with an astounding 45.1 million followers on Instagram and a substantial following on Facebook, has become a go-to source for mouthwatering food content. Their quick recipe videos and creative culinary ideas have transformed how people engage with food on social media.
With 12.3 million followers on TikTok and a strong presence on Twitter, Ninja (Tyler Blevins) is a renowned figure in the gaming industry. Known for his exceptional gaming skills and entertaining content, he has captured the hearts of gamers worldwide.
Healthcare: Dr. Mike
With 4.5 million followers on Instagram and 352.7K followers on Twitter, Dr. Mike (Mikhail Varshavski) has made a significant impact in the healthcare field. His informative and engaging content provides valuable insights into medical topics, making him a trusted source for health-related information.
Home Decor: Joanna Gaines
With an impressive 13.6 million followers on Instagram and a substantial following on Twitter, Joanna Gaines has become an influential figure in the home decor space. Her impeccable design aesthetic and expertise in home renovations have inspired countless individuals to transform their living spaces.
Mom & Baby: Rachel Hollis
With 1.5 million followers on Instagram and 1.7 million followers on Facebook, Rachel Hollis has become a guiding light for mothers worldwide. Her relatable content, motivational messages, and parenting advice resonate deeply with her audience, creating a sense of community and empowerment.
Motivational: Tony Robbins
With 6.6 million followers on Instagram and 3.7 million followers on Twitter, Tony Robbins is a globally renowned motivational speaker and life coach. His empowering messages and transformational teachings have helped individuals overcome obstacles and unlock their full potential.
Pets: Doug The Pug
With 3.6 million followers on Instagram and 1.5 million followers on Twitter, Doug The Pug has become an internet sensation. This adorable and charismatic pug has captured the hearts of millions with his hilarious videos and heartwarming interactions, making him a beloved pet influencer.
Sports: LeBron James
With an astounding 156 million followers on Instagram and 50.3 million followers on Twitter, LeBron James is not just a basketball superstar but a global icon. Known for his athletic prowess, philanthropy, and social activism, he inspires millions on and off the court.
Travel & Tourism: Chris Burkard
Chris Burkard is a renowned adventure photographer and travel influencer with 3.9 million followers on Instagram and 1.5 million followers on Twitter. His breathtaking landscapes and awe-inspiring travel stories transport his audience to the most captivating destinations worldwide.
Best Platforms to Find Influencers
Let’s explore the best platforms that can help you uncover hidden gems and connect with influencers who align with your brand’s values and objectives.
Its comprehensive search features allow you to easily filter and find an influencer based on their relevance, engagement rates, and audience demographics.
Tagbox provides valuable insights and data to guide your decision-making process, ensuring you connect with the right influencers who can amplify your brand’s message.
Grin is a robust platform that offers an extensive database of influencers, making it a go-to resource for influencer discovery.
With its advanced search capabilities, you can narrow your search based on niche, location, engagement, and more. Grin also provides tools for managing influencer relationships, tracking campaign performance, and streamlining collaborations.
This platform empowers you to connect with influencers seamlessly and maximize the impact of your influencer marketing efforts.
Unboxsocial is a comprehensive influencer marketing platform that equips you with the tools and insights to find the right influencers for your brand.
Through its robust search functionality, you can discover influencers based on specific criteria, such as niche, location, follower count, and engagement rates.
Unboxsocial also offers detailed reports and analytics, allowing you to evaluate an influencer’s reach, audience demographics, and content performance.
This information helps you make informed decisions and find an influencer who resonates with your target audience.
Upfluence is a cutting-edge platform that streamlines influencer discovery and relationship management.
Its powerful search engine allows you to find influencers based on various parameters, including niche, social media platforms, engagement rates, and more.
Upfluence also provides in-depth analytics and audience insights, helping you assess an influencer’s suitability for your brand.
With its influencer relationship management tools, you can collaborate seamlessly with influencers and track the performance of your influencer campaigns.
In conclusion, leveraging niche influencers can be a game-changer for brand success. Finding the right influencers is like discovering hidden gems that elevate your brand’s presence.
Remember, “Influence is the digital age currency” (Gary Vaynerchuk). You build a thriving community of brand advocates by aligning with influencers and tapping into their impact.
Social media exploration, hashtags, and listening tools help identify influencers who resonate with your audience. Platforms like Taggbox, Grin, Unboxsocial, and Upfluence provide essential influencer discovery and relationship management resources.
Building authentic relationships with influencers who align with your brand values fosters genuine partnerships and creates a sense of community. So, embrace niche influencers and thrive in the digital landscape!
FAQs about Finding an Influencer
Find influencers that match your brand by defining your target audience, using social listening tools, and engaging with your followers to discover potential leads.
Search for Instagram influencers by researching relevant hashtags, analyzing engagement, and building authentic connections for successful collaborations.
Yes, there are apps like Taggbox, Grin, Unboxsocial, and Upfluence to find influencers quickly and efficiently.
Discover YouTube influencers by searching relevant keywords, analyzing subscriber count and views, and collaborating with those who align with your brand.
Find influencers for affiliate marketing by targeting audiences that match your customers, seeking genuine product users, and establishing partnerships with shared values.