Planning a social media event! Wanna create a swirl about your event that people just can’t stop talking about! Or are you
Well! Worry not folks. We are here to give you a complete guide about what a social wall is, all the benefits it
So, what is a social media wall?
A social media wall, also known as a social wall is a feed of aggregated live posts that are displayed on digital signage in real-time. These posts are taken from platforms such as Facebook, Twitter, Instagram, YouTube and Pinterest.
Here, the social media feeds are extracted by a specific hashtag and as when new posts by the specific hashtag get live, the social media wall refreshes automatically for obtaining those new posts and displaying them in a customizable manner on the digital signage.
Where are social walls used?
Social media walls are exceedingly engaging tools that are used by event organizers widely. They are highly popular for events such as weddings, music concerts, corporate events, product launch etc. They also contain the latest updates and posts from all the social media channels from the global followers of the brand.
Events use social media walls at multiple locations in their venue, such as – hallways, lobby area, food area, both sides of the stage etc. These social walls let the attendees know what they’re missing and let them be updated with all the event info. Social media walls act as great tools for posting questions or replies, requesting recommendations in the event venue, reactions, likes and dislikes, contest, polls etc.
Why use a social wall for an event in the first place?
A social media wall is the “new era approach” to digitally attract attendees to your event. There is no scarcity of reasons favoring the use of social wall for an event marketing and brand endorsement.
Here are some reasons why to use a social wall for your next event.
Gives You A Visual Footprint
A Social wall displays visual user-generated content that appeals visually to a wide range of audience. This creates a scintillating response and increases your visual footprint.
A Social Wall is generally the star of the event. It is like a cool tech on display. It is the “Wall Of Fame” everyone wants to get featured on. This encourages the audience to post more about their experience, feedback and fun moments about the event on their social channels using your event hashtag. This social sharing around your event enhances the word of mouth marketing about your event.
It is a good marketing strategy too as it creates a “word of mouth” marketing for the event. In today’s world of selfie lovers, a social wall is the best way to attract a crowd who would love to post selfies with the wall on social platform escalating your marketing strategy on it’s own.
Leveraged Marketing by Brand Customers
Social walls at events are the new social media marketing tools for any brand. Displaying customer-generated content in return enhances the engagement of the audience with your brand products and services. It is the best way to drive brand promotion using the user-generated content to develop a brand image and build a trust factor.
Increases Audience Engagement
Let’s face the truth! Who doesn’t love to see himself/ herself on a big screen? And if it has a wide public outreach then it’s just cherry on the top. Well, Social media wall gives the exact opportunity to the audience of an event, hence, increasing their engagement in the event.
This encourages the attendees to post more about your event and let others know what they are missing out. That’s the cascaded marketing advantage these social walls provide. The audience markets for your event for you without even you paying them to do so.
Creates A Community And Buzz Around Your Event
Engaging attendees of an event through social wall displaying their online feeds on a big screen links them together through the different hashtag campaigns, live Instagram feed campaigns, Twitter feeds etc. This creates a sense of community among the audience and the probability of them responding to you in the future likely increases.
A social media wall is a great way to create a dialogue about your event. This not only attracts the audience for your present event rather it also prepares an audience base for the next year from those who missed it this year but heard about it or seen it on a social wall somewhere.
A social wall encourages it’s audience to post more about your event online thus creating a buzz about it.
The more socially active a brand or an event marketing strategy is, the more it is popular among the masses. It doesn’t allow the spark of the event to fade away for days even after it is over. This ensures more attendees to your event the next year.
Helps You Identify Your Target Audience
A social wall allows you to know the likes, dislikes, preferences and behavior through the real-time online feed. This helps you to identify your target audience and approach them in a better way.
Engagement of the audience on the social wall through contests like Maximum ReTweet Leaderboards, Selfie contests, Maximum Social Activity, Questionnaire etc. also helps to target your audience.
Generates ROI and Sponsors Revenue
The social wall helps to engage with the attendees which encourages them to make future purchases beyond the show. This generates Return of Investments (ROI) which is directly a measure of the efficiency of a social media marketing campaign.
Logo Placement and co-branding of the sponsors on the social wall along with live social media feed also helps in the generation of sponsors revenue.
Popping up of discounts, offers, endorsements of a brand are some smart way to grab attendee’s attention and please the sponsors at the same time.
How to use social walls for events?
Social walls have paved way for a whole new world of digital displays that provide live updates in a vivid customizable manner, display sponsored content, engagement and event information.
1. Interactive Wall with Sponsor’s Content
What is an event without a sponsor! And not one but many. Gratify your sponsors by giving them a space on the social media display at events. Use Custom Post to mix up your content by displaying their social media posts on the wall. Let their announcements run in the tickers. Display tweets and posts from their social media channels on the digital signage to make the wall look more interactive. Displaying sponsor’s content through Full-Screen Announcements also boost your marketing campaign on social channels.
2. If Sponsor’s Content, Then Also Speaker’s Content
Speakers, chief guests, special appearances or celebrities, in any event, are of extreme importance. One, they are the ‘buzz’ generator of the event and two; their fame does the magic of generating awareness about the event on social media platforms.
Social walls for events must be optimally used to display live feeds from the account of guest speakers or celebs. Also, displaying their posts ensures that you and your audience do not miss any updates from your special guests. Their followers are also exposed to your event and this means more followers for your brand and an increased number of event attendees perhaps.
3. Always Run Contests, Polls or Questionnaires
Instead of opting for mundane Q&A between the speaker and the audience, take your contest or questionnaire online. Post your questions via your hashtag and ask your audience to respond back with their replies using the same hashtag. This way, you generate more content for your social wall and bonus – it’s all user-generated content, which means it’s unique and interesting!
Running polls and contests online increases audience participation as online campaigns and contests have different energy attached to them. Rewards, giveaways, prizes must not be forgotten to be given to the audience!
So, we talked about what social media walls are, the benefits that come along while using them in an event and how to effectively use them for events. Did we miss something about the social wall and their use in events that you know of? If yes, feel free to share with us!