Reading Time: 3 minutesThe European Union has taken a move and introduced a new law General Data Protection Regulation (GDPR) which will be effective from May 25, 2018. The GDPR is a new law in the EU; that will give more control to EU residents over their privacy and personal information protection. EU introduces GDPR to provide more transparency to EU citizens from organizations about how they … Read More
Reading Time: 4 minutesTraditional notice boards and speaker announcements have made a significant identity as monopolistic modes for interpersonal and intrapersonal communication in educational institutes. It won’t be a matter of exaggeration to state the wariness and restrictiveness of these modes of conveying information in the present era. Educational institutes are meant to be the epitomic center of experiments and, initiators of technological … Read More
Reading Time: 6 minutesOver 330 million active users per month! According to a statistical study, the introductory figure indicates the number of Twitter’s active monthly users. If we translate these terms from a marketer’s understanding, this number implies the opportunity for a brand to enhance awareness and generate enormous UGC through Twitter. Nonetheless, to capitalize this opportunity, a brand needs a credible … Read More
Reading Time: 3 minutesOn 4 April 2018, Surprisingly Facebook made some changes in their APIs without any prior notice for the both Instagram and Facebook. Unexpectedly Facebook updated their plans to restrict data access. Some of these updates were expected but others are completely shocking. These updates definitely can affect all users of Facebook API and Instagram API. Facebook made these changes to … Read More
Reading Time: 4 minutesWhat is Social Media Aggregation? Social Media Aggregator, like Taggbox, is a tool that allows you to collect and curate all posts and feeds of various social media platforms at one place. It collects social media feeds through a specific hashtag or handle and displays those social feeds on a digital signage or live screen during an event, conference, trade … Read More
Reading Time: 5 minutesPlanning a successful Instagram marketing campaign can take a lot of work. A clear idea of objectives & deliverables must be known to marketers. A creative strategy is then required for achieving results. With Instagram becoming every brand’s go-to choice for Instagram marketing campaigns, considering it is the mecca of media with growing active users every month, it’s becoming tough … Read More
Reading Time: 4 minutesBefore we indulge in pre-event social media marketing tactics, let’s establish the requirement of an event hashtag in the social sphere today. To ensure a global reach & wide-appeal, great user-engagement & leveraged traction for event marketing campaigns and activities, it is essential to launch your unique hashtag. Before you begin using social media marketing tactics, derive the event hashtag, … Read More
Reading Time: 4 minutesInstagram has proven to be a promising platform for businesses to organize user-generated content campaigns successfully. It is also becoming a leading choice among businesses to boost reputation, traffic, leads, and sales. Instagram is a significant opportunity to generate new customers and to better engage with the existing ones. We are talking about some meaningful Instagram marketing campaign examples that … Read More
Reading Time: 4 minutesUser-generated content on websites or UGC on social media in general is of utmost importance today as it is authentic and original in nature. UGC has numerous pros and cons attached to it. We are taking this blog forward where we highlight the benefits and challenges faced by brands for using user-generated content- Advantages of UGC 1. Increased Dwell Time … Read More
Reading Time: 3 minutesWhat is a Twitter Wall? A Twitter Wall is a tool and a platform that displays tweets which include a specific hashtag. These tweets can be brand created or fan created (user-generated content). Twitter walls also known as Tweet Walls are a popular concept for events, conferences, exhibitions, charity events, fundraiser programmes, weddings, music concerts and festivals. These promise social … Read More