How to Embed Google Reviews on Website for Free in 2024?

21 minute read

Are you looking to enhance a business’s online reputation, impacting local search rankings and attracting more customers with Google Reviews?

Did you know? Showcasing reviews can increase conversion rates by up to 270%.

In this article, we will learn about how to embed Google Reviews on website.

Note: Google does not provide any direct option to add Google Reviews on website, that’s why you need third party Google Review Widget or WordPress Plugin.

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What Is Embed Google Reviews on Website Means?

Embed Google Reviews is a process that allows brands to add the best reviews from Google to their website.

Brands can embed these reviews to provide a seamless experience for their users by showcasing their brand content on their site’s page. This process allows a visitor to check what other users think about the brand, without leaving the brand’s website.

There are many ways brands can embed Google Reviews on website. Some of the most common ways are Google Review widgets, plugins, or codes provided by Google. Brands can also use codes created by third-party review management services. 

Adding Google Reviews on website for free allows brands to enhance the user experience, making it convenient for visitors to access and trust customer feedback.

It also boosts the website’s credibility and helps potential customers make decisions. This strategy fosters trust and transparency which eventually strengthens a brand’s relationship with its audience.

Short Guide: Embed Google Reviews on Website for Free Using Google Review Widget

To embed Google Reviews on the website, follow these quick steps:

1. Sign up or login to Taggbox account.

2. From the Add Feed Section, choose “Google” as a source.

3. Connect “Google account” or enter “GMB Listing” to collect reviews.

4. Choose the theme and customize your widget.

5. Copy the Google Reviews code and open your CMS platform.

6. Paste embed code where you want to display Google Reviews.

It’s simple, right? Your Google Review Widget will display real-time reviews on your website as soon as customers leave reviews on Google!

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  • Google Place

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Detailed Guide: How to Embed Google Reviews on Website?(Without Coding)

Through Review aggregator, adding Google review widgets to any website is now a breeze, even without extensive coding knowledge.

1. Sign in / Sign Up to your Tagbox account for free.

taggbox login

2. Choose “Show social feeds on website” from the different options given.

select the option where you want to embed taggbox widget

3. Select “Google Reviews” as the source network from where you want to embed the reviews.

select google reviews

4. You have 2 options to filter the reviews you want. These options are as follows.

  • You can add the address of the business of which you want to get the reviews.
add google place or my places
  • You can connect your own Google Business Account to fetch the reviews you get.
connect google business account

5. Once you add the location, you’ll see the review fetched.

fetched google reviews

6. You can choose to moderate, customize, and design the way the reviews will be displayed on your website.

You can manually moderate reviews, choosing which ones to display and which to hide through the moderation option. Additionally, customize the review display by adding themes, CTAs, and banners.

7. You can choose how the reviews are displayed from the design tab.

choose theme

Note: You can also choose which review you want to display by making them public or private. 

make your reviews public or privaye

8. Click on preview to see how your widget will look on the website.

check the preview

9. Once you are satisfied with how the reviews are displayed, click “Publish”.

click on publish

10. From the various options that Tagbox provides to you, choose “Embed on Webpage”

embed on webpage

11. Copy the Google Reviews Embed code after personalizing your reviews provided for the different CMS platforms and follow the steps below to embed reviews on website.

copy the code

12. Choose your preferred website-building platform, such as HTML, WordPress, Wix, Pixpa, Squarespace, Weebly, Shopify, and more. Adjust the widget’s height and width to fit your webpage section.

How to Embed Google Reviews on Website for FREE | 2024 Video Guide

Get a step-by-step visual tutorial about how to embed Google Reviews on your website for free.

Live Demo: See Google Reviews Widget in Action!

Get a feel of how your Google Reviews Widget will look like through our Live Demo.

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Embed Google Reviews Widget Into Website (CMS Building Platforms)

Are you using a particular CMS platform to build your website? Taggbox is compatible with all website builders.

The upcoming sections will guide you through the process of incorporating Google Reviews on any website.

Read the step-by-step guide to embed Google Reviews Widget on different CMS building platforms.

  1. HTML
  2. WordPress
  3. Wix
  4. Sqaurespace
  5. Shopify
  6. Google Sites
  7. Weebly
  8. Page Cloud

1. How to Embed Google Reviews in HTML Website

  1. Copy the HTML embed code for Google reviews from Taggbox’s free website widget editor.
  2. Log in to your HTML website’s admin panel.
  3. Open the HTML file of the desired page.
  4. Paste the generated Google reviews embed code in the chosen section and save your HTML page.
  5. Tada! Google reviews are now embedded on your HTML website.

Read Complete Guide – Embed Google Reviews on HTML Website

Start embedding Google Business Reviews on your HTML website

2. How to Embed Google Reviews on WordPress

Method 1 – Manual Embedding:

  1. Sign in to your WordPress website.
  2. After logging into your WordPress site, go to the “Pages” section and click “Add New”.
  3. Click the “+” icon in the top-left corner and click on the “Custom HTML”.
  4. Paste the Google reviews HTML code in the text area.
  5. To preview your Google Review Widget, click on the preview tab. After previewing, Click “Publish” to see the review widget in action.

Read Complete Guide – Embed Google Reviews WordPress!


Method 2 – Using WordPress Plugin:

  1. Install and activate the Taggbox Widget WordPress Plugin.
  2. The plugin generates a shortcode for you.
  3. Copy-paste the shortcode to embed Google reviews on your WordPress website.
  4. Enjoy the plugin’s customization, moderation, analytics, and support features. (Download WordPress Plugin Now!)

Embedding Google Business Reviews on your WordPress website

3. Embed Google Reviews on Wix

  1. Log in to your Wix account and go to the desired webpage.
  2. Click on Blog and select Posts to create a new post.
  3. Click “+” on the menu bar’s left side. Select and choose “</> HTML Code.”
  4. Insert the generated code in the text box,
  5. Click “Update” to save changes, and Google reviews are now embedded on your Wix website.

Read Complete Guide – How to Add Google Reviews on Wix Website?

Automatically embed google reviews on your WIX website for Free

4. Display Google Reviews to Squarespace

  1. Log in to your Squarespace website and select “Edit.”
  2. Click “(+)” to add a block and add the content in “Empty Page”.
  3. After adding the title (if any) in the blank space. Click on the “(+) Add Block” button.
  4. The dropdown list will be displayed. Choose the “</> Code” from the list.
  5. Copy the code from the Taggbox Website Widget and Paste it in the given HTML box.
  6. After pasting the embedded code in the box click on the “Save” button and enjoy with your Taggbox Widget.

Read Complete GuideHow to Add Google Reviews to Squarespace Website?

Display Google Reviews on your Squarespace website Now!

5. Add Google Reviews to Shopify Website

  1. Sign in to your Shopify account.
  2. Under “Sales Channels,” click “Online Store.”
  3. Choose “Pages” from the dropdown > Add a new page or edit your existing page.
  4. On the Page details, click on “(<>)” to Show the HTML icon.
  5. Paste the embed code in the text box and click on the “Save” Button. After Saving the code the page will be created.
  6. Finally, click on the View Page Button. Done!

Read Complete Guide – How to Add Google Reviews on Shopify Website?


6. Embedding Google Reviews on Google Sites

  1. Log in to your Google Site Account.
  2. You can either create a new website or edit an existing one. On the ‘Start a new site’ section click on the “‘+’ Blank button” to create a new site. Else find your existing website under the ‘Recent sites’ section.
  3. After creating a website, on the right sidebar, you will see an “</> Embed button. Click on the “Embed Button”.
  4. Copy the generated code from your Google widget. A popup “Embed from the web” will open. Click on the ‘Embed Code’ tab on the popup.
  5. Paste the embedded code from Taggbox. On the ‘Embed Code’ tab, you will see the ‘HTML code goes here’ text box. Paste the embed code in that box.
  6. Paste the code. After pasting your embedded code from the Taggbox Widget, click on the “Next” button.
google sites

7. After clicking on the next button, a preview of your embed code will be displayed. Now, click on the “Insert” button to insert the widget to your Google Sites page.
8. Once you have inserted your widget, you can edit or resize your widget before finalizing it. After you’re done. click on the “Publish” button on the upper right corner of the page.
9. After clicking on the publish button, you will see an arrow beside to the “Publish” button, click on that “Arrow” button.
10. After clicking on the Arrow button, a list of dropdown buttons will be displayed. Choose “View Published Site” Button.
11. Done! Your Google Reviews Widget is ready to boom!

Read Complete Guide – How to Embed Google Reviews on Google Site?

7. Displaying Google Reviews on Weebly

  1. Log in to the Weebly website.
  2. On your existing Weebly site, click on the “Pages” section on the top-most menu bar then click the “+” icon.
    Choose what type of page you would like to add.
  3. After selecting a page, give a name to your page and then click on “Done”.
  4. On the top-most menu, click on “Build” then from the sidebar, drag the “Embed Code” option to your page.
  5. Now click on the “Click to set custom HTML” then click on the “Edit Custom HTML” button.
  6. Copy the code from the created Taggbox Widget and paste it in the upper right corner.
  7. Your widget will be displayed on the site then click on the “Publish Button”. Finally, click the link to your site. And here you’re Done!

Read Complete Guide – How To Embed Google Review On Weebly Website


8. Adding Google Reviews on Page Cloud Website’s Blog Page

  1. Log in to your Page Cloud Website.
  2. The dashboard will be open consisting of your existing pages.
  3. From the top menu, select “Blog”. There you will find two options; either you can add a new blog or import an existing one.
  4. If you are writing a new post, a blank page will open.
  5. Enter the text with the title in the “Enter Post Content”. Here you will see a “+” icon, Click on the icon.
  6. After clicking on the “+” icon, you will see 4 options. Click on the “<> Add Embed” option.
  7. An HTML box will open. Copy your Taggbox Website Widget Code paste it into the box and Click on the “Add” button.
  8. Congratulations! You have embedded the Google Reviews on your Page Cloud Website. Publish your PageCloud website to make the widget live for visitors.

With these steps, you can seamlessly incorporate Google reviews into your chosen website platform, enhancing your online presence and credibility.

google reviews on any site

An Alternative Method to Embed Google Reviews on Website for FREE

Google offers a direct method to embed Google Reviews on website without the necessity of third-party tools like Taggbox. By using the review “link” provided by Google, you can manually add Google reviews on your website by following these steps:

  1. Go to Google My Profile page.
  2. Click on the “reviews” section and choose the review you want to embed
  3. Click on the “Share” option located below the review.
  4. Copy the link from the ensuing popup window.
  5. Log in to your website’s admin panel.
  6. Paste the Google Review Link where you want to embed the review.
  • Add Screenshot of Google Reviews – You can manually embed Google reviews on your website by taking screenshots of the reviews and adding them as images or by copying the text and adding it as content on your site. While this method is more static and less interactive.
  • WordPress Plugins: For WordPress-based websites, several plugins are available that can help integrate Google reviews seamlessly.

Bonus Read: How to Ask for Google Reviews + Free & Creative Templates [2024]

Why Embedding Google Reviews on Website Matters in 2024?

1. Local SEO Impact:

Google Reviews, especially for local businesses, can significantly impact local search rankings. Positive reviews, when integrated with location-based keywords, can enhance local SEO efforts, making it easier for potential customers in the vicinity to find and choose your business.

embed google rating on website

Also Check: How to Search Google Reviews by Keyword: 2024 Guide

2. User-Generated Content:

Google Reviews serves as user-generated content that constantly updates and refreshes your website. This dynamic content can improve your site’s relevance, encouraging visitors to engage with your brand and spend more time on your site.

3. Build Trust and Credibility:

Adding Google reviews on a website provides social proof. According to a BrightLocal survey, 87% of consumers read online reviews for local businesses. Positive reviews from other customers can build trust and credibility for your brand, influencing potential customers’ decisions.

social proof

4. Improved Click-Through Rates (CTR):

Embedding star ratings from Google Reviews in search results can improve your click-through rates. According to a study by BrightLocal, displaying review stars in search engine results can increase the click-through rate by up to 35%.

add business reviews on website

5. Local Pack Rankings:

Google tends to favor businesses with a strong online presence for local searches. This means not only having a Google My Business profile but also actively engaging with customers by responding to reviews, which contributes to better local pack rankings.

local pack rankings

What More You Can Do With Google Reviews Widget?

A.) Features of Google Reviews Widget Offered by Taggbox

Taggbox provides a responsive and coding-free Review Widget and lots of features to make your widget look more attractive. 

  • Multiple Themes – Taggbox has multiple theme options. Explore our templates library and choose from various layouts such as slider, Square Photo, etc.
  • CTA Button – Add a CTA Button on your post to make your widget actionable. This will increase sales and conversions on your website.
  • Integration – As mentioned above, we are compatible with all the CMS and other marketing review platforms like Airbnb, Yelp, and many more.
  • Custom CSS – Maintain brand consistency and create your own style and design for your widget.
  • Banner – Upload or Design your own banner by adding colors, text, icons, etc. 
  • Font Style – Customize colors, layouts, and arrangement, and toggle the visibility of specific widget elements like dates, the Google logo, and more.
  • Moderation – Easily moderate irrelevant content and showcase selected content.
  • Analytics –  Gain insights of your embedded code like no. of views, impressions, etc.
  • Social Media Integration – Share collected Google Reviews on your social handle or run social media ads to drive more CTR.
  • Profanity Filter – Enable profanity filter to automatically block and discard vulgar content. 
  • Support – 24/7 customer support and technical assistance via email, chat, phone, and video, offering clients the utmost flexibility to reach out for help at any time.
  • Automatic Updates: The widget updates in real-time, ensuring that the latest Google Reviews are always displayed on the website without any manual intervention.

B.) Increase Reviews on your Google Review Widget

Taggbox provides a special feature called “SnapUp” to collect more views on your website. By enabling the feature form you can add a Button or QR code to your widget banner. 

After clicking on the button, a form will appear on which users can write reviews for your brand. These reviews are collected on the Taggbox dashboard.

collect more reviews on website

You can also customize the button text, font size, button size color, etc. 

generate more reviews

Check out this blog to learn more about: How to Increase Reviews on Google?

Best Practices to Add Google Reviews on Website for Free

To get the maximum interaction on your Google widget, follow the additional recommendations by our experts.

1. Moderating the Reviews:

Taggbox Moderation feature allows you to remove the irrelevant content from your collected UGC that hamper the quality of the content & curate them into the most significant ones.

2. Highlight Top Reviews:

Select and showcase the most compelling or positive Google Reviews on the website using our PIN Feature. This feature helps to PIN the reviews which you want to add in front.

3. Add CTA Button

The Taggbox Widget allows users to add different CTAs on different reviews. You can add Call to Action buttons like Book Now, and Shop Now, and redirect the user to a new designation.

4. Comply with Guidelines and Legalities:

Make sure you comply with Google’s guidelines and legal requirements when displaying Google Reviews on your site to avoid any potential issues.

Where You Can Display Google Reviews on Website?

Though there are a number of places on your website where you can show Google Reviews. The effectiveness of displaying Google reviews depends on the brand and look & feel of your website.

  1. Homepage: Your website’s homepage is ideal for prominently showcasing Google reviews. Positive reviews can instantly build trust with visitors and encourage them to explore your site further.
  2. Testimonials Page: A dedicated testimonials page is an excellent location to embed Google reviews on the website. Visitors specifically seeking feedback from previous customers will appreciate this integrated social media widget.
  3. Product or Service Pages: Embedding Google Reviews on a website’s product or service pages offers social proof that can influence purchase decisions. Potential customers can see real-life experiences related to the specific offerings they are interested in.
  4. Contact Page: Placing a few select Google Reviews on your contact page can reassure visitors about your business’s reliability and responsiveness, making them more likely to reach out.
  5. Sidebar or Footer: Integrating a small Google Reviews widget in the website’s sidebar or footer ensures visitors can access reviews conveniently throughout their browsing experience.
  6. Pop-ups: Consider using pop-up notifications that showcase recent positive reviews. These can grab visitors’ attention and leave a lasting impression.
  7. Blog Posts: Adding Google Reviews within your blog posts can add credibility to your content, especially when discussing products or services.
  8. Landing Pages: Landing pages designed for specific campaigns or promotions can benefit from showcasing reviews related to the campaign’s focus. This can boost conversion rates.
  9. Product Galleries or Portfolios: Pairing product images with related Google Reviews using the Photo Gallery Widget in your galleries or portfolios provides visitors with a comprehensive view of your offerings and their quality.
  10. About Us Page: Humanize your brand by displaying reviews on your ‘About Us’ page. This can help establish a personal connection and trust with your audience.
  11. E-commerce Checkout Page: At the final stage of the buying process, showing reviews can alleviate any last-minute doubts and encourage customers to complete their purchases, reducing cart abandonment rates.
google reviews on any website

A.) Measure the Performance of Your Google Review Widget

Our analytics show in-depth details of how your widget is working on the website. Here are some key metrics you can measure –

Performance of Your Google Review Widget
  1. Post Count – Represents the total quantity of posts gathered in your feed.
  2. Engagement – Reflects the cumulative count of post likes, clicks, and comments.
  3. Impressions – Signifies the overall views received by your Instagram feed.
  4. Clicks – Indicates the number of visitors who interacted by clicking on your feed.
  5. Users – Denotes the total count of individuals who engaged with your widget on the website.
  6. Reach – Represents the overall number of users reached by your widget.

B.) Example of Website Successfully Embedding Google Reviews Widget

To embrace a new marketing strategy, it’s crucial to grasp the concept, and what better way to do so than through examples? Don’t worry; we’ve got you covered.

Here are the themes that you can use while embedding Google Reviews into the website –

  • Slider Theme
  • Carousel Theme
  • List View
  • Gird Format
Examples of Google Reviews Widgets

See more about Best Google Reviews Examples On Websites that will inspire you and learn how other brands are embedding Google Reviews on their websites.

How to Embed All-in-one Review Widget?

A concise, step-by-step process using Taggbox’s Review Widget with the “web filter” feature:

  • Log In: Access your Taggbox account.
  • Add Feed: Go to the “Add Feed” section.
  • Choose Sources: Select the review sources you want (e.g., Google, Facebook).
  • Fetch Reviews: Taggbox collects and organizes reviews.
  • Publish: Click “Publish” to display the reviews on your website.

Embed All-in-One Review Widget On Your Website Now!

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  • Yelp
  • Airbnb
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Final Words

Google Reviews are essential for the expansion of your business. Knowing your strengths and weaknesses enables you to market and work on your weaknesses.

Making a positive first impression on your visitors is as simple as putting these reviews on your website utilizing the Google Review Widget. You may keep website visitors interested and build your reputation by displaying reviews.

The website is the crucial channel for any business that needs to be effective, informative, and engaging for the consumers, & Google reviews are a perfect solution. We are at the end of this post and you got to know everything about Google reviews, their significance, the embedding process, and how this strategy can help your business.

So, get started now to leverage the user reviews to magnify your business growth, revenue generation, and success possibilities using Taggbox Widget.

Collect and Embed Google Reviews!

Build a Responsive & Powerful Reviews Widget for your Website

Frequently Asked Questions about Embedding Google Reviews on your Website

What is a Google review widget?

A Google review widget is a tool or plugin that allows businesses to display their Google reviews directly on their website. It typically showcases customer feedback, ratings, and testimonials collected from their Google My Business profile.

How can I embed Google reviews on my website?

There are various methods to embed Google reviews, including using Google’s official API to fetch and display reviews, utilizing third-party review widgets or plugins, manually integrating reviews as content or images, or using specific WordPress plugins designed for this purpose.

Why should I embed Google reviews on my website?

Integrating Google reviews on your website adds social proof, enhances credibility, and influences potential customers’ decisions positively. It can boost visibility, improve search engine performance, and increase user engagement and conversions.

Are there tools or platforms specifically for embedding Google reviews?

Yes, there are platforms like Taggbox that provide widgets or plugins to display Google reviews seamlessly on websites. The tool has many customization options and makes the integration process easier.

Can I customize the appearance of the review widget?

Taggbox Google review widget offers customization options. You can often modify the layout, colors, and the number of reviews displayed to match your website’s design and preferences.

Is it important to respond to Google reviews when using a review widget?

Yes, responding to reviews, whether they’re displayed through a widget or on Google directly, is crucial. It shows engagement and a commitment to customer satisfaction, enhancing your brand’s reputation.

Do Google review widgets impact SEO?

Yes, displaying Google reviews on your website can positively impact search engine optimization. Reviews can contribute to better rankings, increased click-through rates, and improved visibility in local searches.

Is it necessary to comply with any guidelines when embedding Google reviews?

Yes, it’s important to comply with Google’s guidelines for using reviews, ensuring you’re following their policies and terms of service when displaying reviews on your website.

google reviews on any site


There are two main ways in which you can easily embed Google Reviews on your website.

  1. Using a Google review widget tool like Taggbox Widget
  2. Using a WordPress plugin

Unfortunately no. Google does not offer the option to directly embed reviews anymore. You would need to use the Google Business Profile API or a Google Reviews Widget. Successfully using the API requires technical expertise, so it’s not recommended for beginners.

If you have created your website using Wix, you can easily add Google reviews to your website section by following the steps mentioned above.

Yes, you can! Unnecessary nasty reviews can blow up your brand’s reputation. Taggbox Widget offers a content moderation panel that can be used to eliminate any unwanted reviews from your Google reviews widget.

It is crucial for every brand to place Google reviews strategically to garner maximum exposure. Websites are the perfect mediums for showing Google reviews. However using Taggbox, users can also include Google reviews in emails, retargeting ads, and digital screens to implement an omnichannel marketing strategy.

Unfortunately no. Google does not offer the option to directly embed reviews anymore. You would need to use the Google Business Profile API or a Google Reviews Widget. Successfully using the API requires technical expertise, so it’s not recommended for beginners.