How to Embed Google Reviews on Website for Free in 2024?

Are traditional marketing methods not working anymore? Looking to enhance a business’s online reputation? Embed Google Reviews on website and see the magic!

Did you know? According to a survey, showcasing reviews can increase conversion rates by up to 270%.

Positive reviews against a brand name on Google can foster trust, so showing them wherever possible has high benefits. One of the most effective ways to show your reviews is to embed them on your website.

Brands try their hardest to keep visitors hooked on their pages longer, making the site content as engaging as possible. From attractive images to UGC videos, content that shows your product’s value to a buyer’s life can highly influence their decision. This is where reviews can be crucial. They are impactful social proof; most online buyers check for them before deciding.

72% of online customers wait to read reviews before they buy a product, and having these reviews on a website can exponentially enhance your sales. Such numbers make it mandatory for your brand to harness these reviews.

This is why we are here with a step-by-step guide on how to embed Google Reviews on website. Follow this easy guide and watch your sales skyrocket by making the most out of your reviews. 

Note: Google does not provide any direct option to add Google Reviews on website, that’s why you need third party Google Reviews Widget or WordPress Plugin.

What Does Embed Google Reviews on Website Mean?

Embed Google Reviews is a process that allows brands to add the best reviews from Google to their website.

Brands can embed these reviews to provide a seamless experience for their users by showcasing their brand content on their site’s page. This process allows visitors to check other users’ thoughts about the brand without leaving the website.

There are many ways brands can embed Google Reviews on website. Some of the most common ways are Google Review widgets, plugins, or codes provided by Google. Brands can also use codes created by third-party review management services. 

Adding Google Reviews on website for free allows brands to enhance the user experience, making it convenient for visitors to access and trust customer feedback.

It also boosts the website’s credibility and helps potential customers make decisions. This strategy fosters trust and transparency, eventually strengthening a brand’s relationship with its audience.

Short Guide: Embed Google Reviews on Website for FREE Using Google Review Widget

To embed Google Reviews on website, follow these quick steps:

1. Sign up or login to Tagbox account.
2. From the Add Feed Section, choose “Google” as a source.
3. Connect “Google Account” or enter “GMB Listing” to collect reviews.
4. Choose the theme and customize your widget.
5. Copy the Google Reviews embed code and open your CMS platform.
6. Paste embed code where you want to display Google Reviews.

It’s simple, right? Your Google Reviews Widget will display real-time reviews on your website as soon as customers leave reviews on Google!

Detailed Guide: How to Embed Google Reviews on Website?(Without Coding)

Through Review aggregator, adding Google Review Widgets to any website is now a breeze, even without extensive coding knowledge.

1. Sign in / Sign Up to your Tagbox account for free.

2. Choose “Continue with Tagbox”.

3. Select “Google Reviews” as the source network where you want to embed the reviews.

4. You have two options to filter the reviews you want. These options are as follows.

• You can add the address of the business of which you want to get the reviews.

• You can connect your own Google Business Account to fetch the reviews you get.

5. Once you add the location, you’ll see the review fetched.

6. You can moderate, customize, and design how the reviews will be displayed on your website.

You can manually moderate reviews, choosing which to display and which to hide through the moderation option. Additionally, you can customize the review display by adding themes, CTAs, and banners.

7. You can choose how the reviews are displayed from the design tab.

Note: You can also choose which review you want to display by making them public or private. 

8. Click on preview to see how your widget will look on the website.

9. Once you are satisfied with how the reviews are displayed, click “Publish”.

10. From the various options that Tagbox provides to you, choose “Embed on Webpage”

11. Copy the Google Reviews Embed code after personalizing your reviews provided for the different CMS platforms and follow the steps below to embed reviews on website.

12. Choose your preferred website-building platform, such as HTML, WordPress, Wix, Pixpa, Squarespace, Weebly, Shopify, and more. Adjust the widget’s height and width to fit your webpage section.

Video Guide: How to Embed Google Reviews on Website for FREE | 2024

Get a step-by-step visual tutorial about how to embed Google Reviews on your website for free.

Live Demo: See Google Reviews Widget in Action!

Get a feel for what your Google Reviews Widget will look like through our Live Demo.

Embed Google Reviews Widget On Any Website (CMS Building Platforms)

Are you using a particular CMS platform to build your website? Tagbox is compatible with all website builders.

The upcoming sections will guide you through integrating Google Reviews on any website.

Read the step-by-step guide to embed Google Reviews Widget on different CMS building platforms.

1. HTML
2. WordPress
3. Wix
4. Sqaurespace
5. Shopify
6. Google Sites
7. Weebly
8. Page Cloud

1. How to Embed Google Reviews in HTML Website

1. Copy the HTML embed code for Google reviews from Tagbox’s free website widget editor.
2. Log in to your HTML website’s admin panel.
3. Open the HTML file of the desired page.
4. Paste the generated Google reviews embed code in the chosen section and save your HTML page.
5. Tada! Google reviews are now embedded on your HTML website.

Read Complete Guide – Embed Google Reviews on HTML Website

2. How to Embed Google Reviews on WordPress

Method 1 – Manual Embedding:

1. Sign in to your WordPress website.
2. After logging into your WordPress site, go to the “Pages” section and click “Add New”.
3. Click the “+” icon in the top-left corner and click on the “Custom HTML”.
4. Paste the Google reviews HTML code in the text area.
5. To preview your Google Review Widget, click on the preview tab. After previewing, Click “Publish” to see the review widget in action.

Read Complete Guide – Embed Google Reviews WordPress!

Method 2 – Using WordPress Plugin:

1. Install and activate the Tagbox Widget WordPress Plugin.
2. The plugin generates a shortcode for you.
3. Copy-paste the shortcode to embed Google reviews on your WordPress website.
4. Enjoy the plugin’s customization, moderation, analytics, and support features.

Bonus Read: 7+ Best Google Reviews WordPress Plugin

3. Embed Google Reviews on Wix

1. Log in to your Wix account and go to the desired webpage.
2. Click on Blog and select Posts to create a new post.
3. Click “+” on the menu bar’s left side. Select and choose “</> HTML Code.”
4. Insert the generated code in the text box,
5. Click “Update” to save changes, and Google reviews are now embedded on your Wix website.

Read Complete Guide – How to Add Google Reviews on Wix Website?

4. Display Google Reviews to Squarespace

1. Log in to your Squarespace website and select “Edit.”
2. Click “(+)” to add a block and add the content in “Empty Page”.
3. After adding the title (if any) in the blank space. Click on the “(+) Add Block” button.
4. The dropdown list will be displayed. Choose the “</> Code” from the list.
5. Copy the Tagbox Website Widget code and Paste it in the given HTML box.
6. After pasting the embedded code in the box click on the “Save” button and enjoy with your Tagbox Widget.

Read Complete Guide – How to Add Google Reviews to Squarespace Website?

5. Add Google Reviews to Shopify Website

1. Sign in to your Shopify account.
2. Under “Sales Channels,” click “Online Store.”
3. Choose “Pages” from the dropdown > Add a new page or edit your existing page.
4. On the Page details, click on “(<>)” to Show the HTML icon.
5. Paste the embed code in the text box and click on the “Save” Button. After Saving the code the page will be created.
6. Finally, click on the View Page Button. Done!

Read Complete Guide – How to Add Google Reviews on Shopify Website?

6. Embedding Google Reviews on Google Sites

1. Log in to your Google Site Account.
2. You can either create a new website or edit an existing one. In the ‘Start a new site’ section, click on the ” +’ Blank button” to create a new site. Alternatively, you can find your existing website under the ‘Recent sites’ section.
3. After creating a website, you will see an “</> Embed button on the right sidebar. Click on the “Embed Button”.
4. Copy the generated code from your Google widget. A popup “Embed from the web” will open. Click on the ‘Embed Code’ tab on the popup.
5. Paste the embedded code from Tagbox. You will see the ‘HTML code goes here’ text box on the’ Embed Code’ tab. Paste the embed code in that box.
6. Paste the code. After pasting your embedded code from the Tagbox Widget, click the “Next” button.
7. After clicking on the following button, a preview of your embed code will be displayed. Now, click on the “Insert” button to insert the widget to your Google Sites page.
8. Once you have inserted your widget, you can edit or resize it before finalizing it. After you’re done, click on the “Publish” button in the upper right corner of the page.
9. After clicking on the publish button, you will see an arrow beside to the “Publish” button, click on that “Arrow” button.
10. After clicking on the Arrow button, a list of dropdown buttons will appear. Choose the “View Published Site” Button.
11. Done! Your Google Reviews Widget is ready to boom!

Read Complete Guide – How to Embed Google Reviews on Google Site?

7. Displaying Google Reviews on Weebly

1. Log in to the Weebly website.
2. On your existing Weebly site, click on the “Pages” section on the top-most menu bar, then click the “+” icon.
   Choose what type of page you would like to add.
3. After selecting a page, give your page a name and click “Done”.
4. On the top menu, click on “Build.” Then, from the sidebar, drag the “Embed Code” option to your page.
5. Now click on the “Click to set custom HTML” and click the “Edit Custom HTML” button.
6. Copy the code from the created Tagbox Widget and paste it in the upper right corner.
7. Your widget will be displayed on the site. Then click on the “Publish Button.” Finally, click the link to your site. And here you’re done!

Read Complete Guide – How To Embed Google Review On Weebly Website

8. Adding Google Reviews on Page Cloud Website’s Blog Page

1. Log in to your Page Cloud Website.
2. The dashboard will open and consist of your existing pages.
3. From the top menu, select “Blog.” There, you will find two options: add a new blog or import an existing one.
4. If you are writing a new post, a blank page will open.
5. Enter the text with the title in the “Enter Post Content”. You will see a “+” icon; click on the icon.
6. After clicking on the “+” icon, you will see 4 options. Click on the “<> Add Embed” option.
7. An HTML box will open. Copy your Tagbox Website Widget Code, paste it into the box, and Click on the “Add” button.
8. Congratulations! You have embedded the Google Reviews on your Page Cloud Website. Publish your PageCloud website to make the widget live for visitors.

With these steps, you can seamlessly incorporate Google reviews into your chosen website platform, enhancing your online presence and credibility.

An Alternative Method to Embed Google Reviews on Website for FREE

Google offers a direct method to embed Google Reviews on website without the necessity of third-party tools like Tagbox. By using the review “link” provided by Google, you can manually add Google reviews on your website by following these steps:

1. Go to Google My Profile page.
2. Click on the “Reviews” section and choose the review you want to embed.
3. Click on the “Share” option located below the review.
4. Copy the link from the ensuing popup window.
5. Log in to your website’s admin panel.
6. Paste the Google Review Link where you want to embed the review.

• Add Screenshots of Google Reviews: You can manually embed Google Reviews on your website by taking screenshots of the reviews and adding them as images or by copying the text and adding it as content on your site. This method is more static and less interactive.

• WordPress Plugins: Several plugins are available for WordPress-based websites that can help integrate Google Reviews seamlessly.

Bonus Read: How to Ask for Google Reviews + Free & Creative Templates [2024]

Why Embedding Google Reviews on Website Matters in 2024?

1. Local SEO Impact:

Google Reviews can significantly impact local search rankings, especially for local businesses. When integrated with location-based keywords, positive reviews can enhance local SEO efforts, making it easier for potential customers in the vicinity to find and choose your business.

Also Check: How to Search Google Reviews by Keyword: 2024 Guide

2. User-Generated Content:

Google Reviews serves as user-generated content that constantly updates and refreshes your website. This dynamic content can improve your site’s relevance, encouraging visitors to engage with your brand and spend more time on your site.

3. Build Trust and Credibility:

Adding Google Reviews on a website provides social proof. According to a BrightLocal survey, 87% of consumers read online reviews for local businesses. Positive reviews from other customers can build trust and credibility for your brand, influencing potential customers’ decisions.

4. Improved Click-Through Rates (CTR):

Embedding star ratings from Google Reviews in search results can improve your click-through rates. According to a study by BrightLocal, displaying review stars in search engine results can increase the click-through rate by up to 35%.

5. Local Pack Rankings:

Google tends to favor businesses with a strong online presence for local searches. This means not only having a Google My Business profile but also actively engaging with customers by responding to reviews, which contributes to better local pack rankings.

What More You Can Do With Google Reviews Widget?

A.) Features of Google Reviews Widget Offered by Tagbox

Tagbox provides a responsive and coding-free Review Widget and lots of features to make your widget look more attractive. 

• Multiple Themes—Tagbox has multiple theme options. Explore our template library and choose from various layouts, such as sliders, Square Photos, etc.
• CTA Button – Add a CTA Button on your post to make your widget actionable. This will increase sales and conversions on your website.
• Integration – As mentioned above, we are compatible with all the CMS and other marketing review platforms like Airbnb, Yelp, and many more.
• Custom CSS – Maintain brand consistency and create your style and design for your widget.
• Banner – Upload or Design your banner by adding colors, text, icons, etc. 
• Font Style – Customize colors, layouts, and arrangement, and toggle the visibility of specific widget elements like dates, the Google logo, and more.
• Moderation – Easily moderate irrelevant content and showcase selected content.
• Analytics –  Gain insights into your embedded code, such as the number of views, impressions, etc.
• Social Media Integration – Share collected Google Reviews on your social handle or run ads to drive more CTR.
• Profanity Filter – Enable profanity filter to block and discard vulgar content automatically. 
• Support – 24/7 customer support and technical assistance via email, chat, phone, and video, offering clients the utmost flexibility to reach out for help anytime.
• Automatic Updates: The widget updates in real-time, ensuring that the latest Google Reviews are always displayed on the website without any manual intervention.

B.) Increase Reviews on your Google Review Widget

Tagbox provides a special feature called “SnapUp” to collect more views on your website. By enabling the feature form you can add a Button or QR code to your widget banner. 

After clicking on the button, a form will appear on which users can write reviews for your brand. These reviews are collected on the Tagbox dashboard.

You can also customize the button text, font size, button size color, etc. 

Check out this blog to learn more about: How to Increase Reviews on Google?

Best Practices to Add Google Reviews on Website for Free

To get the maximum interaction on your Google widget, follow the additional recommendations by our experts.

1. Moderating the Reviews:

The Tagbox Moderation feature allows you to remove irrelevant content from your collected UGC that hampers the quality of the content and curates it into the most significant ones.

2. Highlight Top Reviews:

Select and showcase the most compelling or positive Google Reviews on the website using our PIN Feature. This feature helps you pin the reviews you want to add in front.

3. Add CTA Button:

The Tagbox Widget allows users to add different CTAs to different reviews. You can add call-to-action buttons like Book Now and Shop Now and redirect the user to a new designation.

4. Comply with Guidelines and Legalities:

Ensure you comply with Google’s guidelines and legal requirements when displaying Google Reviews on your site to avoid any potential issues.

Where You Can Display Google Reviews on Website?

There are several places on your website where you can show Google Reviews. The effectiveness of displaying Google Reviews depends on your brand and website’s look and feel.

1. Homepage: Your website’s homepage is ideal for prominently showcasing Google Reviews. Positive reviews can instantly build trust with visitors and encourage them to explore your site further.
2. Testimonials Page: A dedicated testimonials page is an excellent location for embedding Google Reviews on the website. Visitors seeking feedback from previous customers will appreciate this integrated social media widget.
3. Product or Service Pages: Embedding Google Reviews on a website’s product or service pages offers social proof that can influence purchase decisions. Potential customers can see real-life experiences related to the specific offerings they are interested in.
4. Contact Page: Placing a few select Google Reviews on your contact page can reassure visitors about your business’s reliability and responsiveness, making them more likely to reach out.
5. Sidebar or Footer: Integrating a small Google Reviews widget in the website’s sidebar or footer ensures visitors can access reviews conveniently throughout their browsing experience.
6. Pop-ups: Consider using pop-up notifications that showcase recent positive reviews. These can grab visitors’ attention and leave a lasting impression.
7. Blog Posts: Adding Google Reviews within your blog posts can add credibility to your content, especially when discussing products or services.
8. Landing Pages: Landing pages designed for specific campaigns or promotions can benefit from showcasing reviews related to the campaign’s focus. This can boost conversion rates.
9. Product Galleries or Portfolios: Pairing product images with related Google Reviews using the Photo Gallery Widget in your galleries or portfolios provides visitors with a comprehensive view of your offerings and their quality.
10. About Us Page: Humanize your brand by displaying reviews on your ‘About Us’ page. This can help establish a personal connection and trust with your audience.
11. E-commerce Checkout Page: At the final stage of the buying process, showing reviews can alleviate any last-minute doubts and encourage customers to complete their purchases, reducing cart abandonment rates.

A.) Measure the Performance of Your Google Review Widget

Our analytics show in-depth details of how your widget works on the website. Here are some key metrics you can measure –

1. Post Count – Represents the total quantity of posts gathered in your feed.
2. Engagement – Reflects the cumulative count of post likes, clicks, and comments.
3. Impressions – Signifies the overall views received by your Instagram feed.
4. Clicks – Indicates the number of visitors who interacted by clicking on your feed.
5. Users – Denotes the total count of individuals who engaged with your widget on the website.
6. Reach – Represents the overall number of users reached by your widget.

B.) Example of Website Successfully Embedding Google Reviews Widget

To embrace a new marketing strategy, it’s crucial to grasp the concept, and what better way to do so than through examples? Don’t worry; we’ve got you covered.

Here are the themes that you can use while embedding Google Reviews into the website –

• Slider Theme
• Carousel Theme
• List View
• Gird Format

See more about Best Google Reviews Examples On Websites that will inspire you and learn how other brands are embedding Google Reviews on their websites.

How to Embed All-in-one Review Widget?

A concise, step-by-step process using Tagbox’s Review Widget with the “web filter” feature:

• Log In: Access your Tagbox account.
• Add Feed: Go to the “Add Feed” section.
• Choose Sources: Select the review sources you want (e.g., Google, Facebook).
• Fetch Reviews: Tagbox collects and organizes reviews.
• Publish: Click “Publish” to display the reviews on your website.

Wrapping Up!

Google Reviews are essential for expanding your business. Knowing your strengths and weaknesses enables you to market and work on your strengths.

Making a positive first impression on your visitors is as simple as putting these reviews on your website utilizing the Google Review Widget. You can keep website visitors interested and build your reputation by displaying reviews.

Embedding Google Reviews on website is a perfect solution for any business that needs to be effective, informative, and engaging for its customers.

Now that you have learned about Google Reviews, their significance, the embedding process, and how this strategy can help your business. So, get started now to leverage the user reviews to magnify your business growth, revenue generation, and success possibilities using Tagbox Widget.