embed google review widget

How To Embed Google Reviews On Website

11 minute read

Whenever we try something new, it could be a salon, a pet shop, a boutique, or just the AC service guy, checking their Google review is the foremost thing that comes to our mind.

You can consider Google reviews as the reputation manager for your brand because, believe it or not, some positive reviews and professionally handled negative reviews can bring success to your business.

Google reviews widget is the perfect marketing tool for you. Did you know you could embed Google reviews on  website, which will not just engage the audience but also help build brand trust?

Read the blog further to know more about how to add Google reviews on website.

What Are Google Reviews?

Google review is a product of Google My Business or Google Maps that allows the customers of a brand/business to share their ideas, experiences, opinions, feedback, etc., relating to the products or services or performance of a brand. 

The fact is that consumers are rational decision-makers who look for information that can help them make informed and valuable investment decisions.

embed google review
Google Reviews By The Customers About A Cruise Service

Google reviews are nothing but real-life experiences of people, and users rely the most on these experiences given by their online peers. As a brand, positive reviews help you convert more customers, and the bad ones help you understand the needs of the masses.

So, it is crucial to acknowledge both negative and positive Google reviews as they can help you increase brand trust, expand your visibility online and SEO. 

Just imagine what wonders it would bring if you embed Google review on website to make them more visible.

How To Embed Google Reviews On Website

Taggbox Widget, as a social media feed aggregator and UGC platform, is one of the best tools to embed Google reviews on the website. So, here we have mentioned the simple and easy steps using which you can add Google reviews on website.

The Google reviews embedding process has been divided into 2 main parts

How To Add Google Reviews On Website

Follow the simple steps to aggregate Google reviews for website using Taggbox Widget.

1. Create your Free Taggbox Widget account or log in to your existing account.

google reviews widget

2. After login you will see the Dashboard. Here we are mentioned 4 quick and easy steps to create and add Google reviews and ratings to website. Now click on Add Social Feeds option to get Google reviews in your widget.

embed google my business reviews on website

3. Choose the “Google Review” as the source from the different platforms that are displayed in the pop-up.

how to embed google reviews on website

4. A new pop-up will appear; choose My Location or Enter the Location to fetch the Google reviews for your website and click on the “Create Feed” option. 

add google reviews to website

Enter the necessary information and provide access to continue fetching the reviews from Google. 

5. Taggbox Widget will then automatically fetch the reviews from Google into a unified feed.

Once you have collected the reviews from Google into the widget, then you will be redirected to the widget editor. The widget editor page will have the following and many more options:

Customize – You can customize your Google review feeds by changing post style, showing information, social sharing options, custom posts, adding a banner, pop-ups, and background that aligns with the aesthetics of your brand and company. 

Moderate – You can decide which reviews to show and restrict the unwanted. Also, you can highlight a review, Pin to the top, add CTA, or even edit the post. 

Analytics – Gain audience insights through engagement and web analytics. You can see the total impressions, clicks, users, sentiment analysis, and many more details. 

More – You have the option of adding additional elements to the widget like on- hashtag highlighter, ticker, filters, custom CSS, etc.

Display Valuable User Reviews On Website

Creative & Engaging Google Review Widget

Embed Google Review On Website

Once you have customized your reviews, the next step is to embed these Google reviews on website.

6. Click on the “Publish” button at the lower-left corner of the widget editor page.

google reviews on website

7. A list of various website building platforms will appear on the screen. Choose your preferred platform, such as HTML, WordPress, Wix, Squarespace, Weebly, Shopify, etc. 

display google review on website

8 – Adjust the height & width of your Google Reviews widget according to the section of the webpage where you want to embed it.

embed google reviews on website

9 – Just copy the generated code and paste it on to the backend of your website and apply changes. 

how to embed google reviews on website

There it is; you will now have successfully embedded Google reviews on the website. You can do so for any other website platform easily and simply. 

Embed Google Reviews On Any Website Building Platform

Embed Google Reviews On HTML Website

Follow the simple steps to add Google reviews on HTML website

1. Copied the Google reviews HTML code from Taggbox widget editor.

2. Now login to your HTML website admin panel.

3. Open that page where you want to add Google reviews.

4. Now paste the generated Google reviews embed code.

5. You have successfully embedded Google reviews on HTML website.

Add Google Reviews On WordPress Website

Embedding Google Reviews on your WordPress website will increase the user trust, credibility, authenticity, and sales.

In this section, you will get a description of how you can display Google Reviews on your WordPress website. 

The process can be done in 2 ways.

  • Using Third-Party Tool
  • Using Taggbox Widget WordPress Plugin

As mentioned above, a third-party tool such as Taggbox Widget can help in the quick and easy embed process. But using a plugin could be a simpler option for WordPress users. 

So why not try our WordPress plugin?

Taggbox Widget WordPress Plugin

Taggbox Widget WordPress Plugin is a must-try plugin for all the WordPress users across the globe to add Google Review on the WordPress website.

Using this plugin, you can simply and easily add Google reviews without any complex coding. The plugin will help you generate a simple shortcode that you can copy-paste on the section of the WordPress webpage where you want to embed it.

The customization, powerful moderation, analytics, auto-updates, and robust customer support features offered by this plugin makes it the best choice for all WordPress users. Also, this plugin can be easily downloaded from the WordPress library. 

Now since we know how to embed Google reviews on any website, especially WordPress, let us gain more knowledge about what are the benefits of adding Google Reviews Widget on the website.

Benefits Of Embedding Google Reviews On Website

1. Build Trust & Reliability

The first and foremost benefit of embedding reviews on a website is that it helps in building trust and reliability for the brand among the consumers that can help in driving conversions. 

embed google my business reviews
An Example Of Building Trust & Credibility Through Rating & Reviews On Website

Reviews being the authentic content that is shared by the real customers based on their real experiences with a brand leads to showing realistic information about the quality & performance of a brand and its offerings. 

Over 90% of the people tend to trust user-generated content, i.e., user reviews, to make their online purchase decisions. 

2. Showcase Advocacy & Create Desirability

Brand advocacy can be understood as when the existing customers of a business or a brand take the credibility and responsibility of the brand’s products and services for quality, value, and worthiness. 

embed google review on website
Brand Advocacy By Customers For Campervan Rentals

Positive word-of-mouth is still the key influencer that shapes the purchase decisions for consumers and conversions for the brand. So, these Google reviews act as brand advocacy, i.e., a seal of trust & credibility given by the customers. 

Brand advocacy is much more fruitful than the brand content & promotions as it is more realistic & reliable. Also, brand advocacy helps in creating brand desirability as well. 

3. Brand Awareness & Reach Creation

Brand awareness and reach augmentation ensures that you get maximum traffic to your website and business as more and more will become aware of your brand. 

embed google rating on website

Google reviews are shared by the users, so these users’ networks also come to know about the brand that helps build awareness to a wider audience with positive exposure & higher reach.

Reach and awareness building is a major success metric as more awareness is positively correlated with increasing website traffic, user engagement, and conversion rate. 

4. Improve SEO Ranking & Increase CTR Of Search Results

Google reviews are the magic ingredient that scales up your SEO ranking and gives Google positive feedback about your brand and its services. Healthy reviews about your brand will impact your position in the web search results. 

Also, the star ratings used by Google increase the CTR of your search results. The more the ratings, the higher will be the click rates. It, therefore, increases customer interaction with the brand and engages them for the long run.

5. Boost Conversion Rate & Sales

Finally, coming to the most crucial element or goal of any business website is to increase the conversion rate and create a constant stream of revenue, and Google reviews can immensely improve this. 

As we discussed that most of the users look for trustable & authentic information that can help them in making their purchase decisions, so Google reviews are that valuable information to drive your conversions.

embed google business reviews on website

The facts that 92% of the users are likely to purchase after reading the trusted reviews, or consumers are willing to spend over 30% on businesses with excellent reviews, and 82% of the users tend to read reviews before making online purchases. 

6. Initiates A Feedback Cycle

“What goes around, that comes around.” If you provide your customers with a good and trustworthy experience, then they would be willing to share it with a larger audience. In fact, 86% of customers would consider writing reviews for the business.

Google reviews on your website can encourage other customers to invest in your brand and write a review for you as well. Moreover, if you are offering reliable services, you can ask them to review your products and services, which will boost brand advocacy. This, therefore, will help you strengthen your brand goals and build strong customer relationships.

Where to Put Google Reviews on Your Website 

By now, you must be having a thorough understanding of how essential Google reviews are and what benefits they can bring to your business if you embed them on your website. 

But the question is, how to make the reviews visible for the website visitors and make sure they will get influenced. 

That’s what makes this section of the blog very important. These are the things to keep in mind when considering where to display Google reviews on website.

  • Showcase the positive reviews on your home page that will create a positive impact on the visitors;
  • Display reviews that are descriptive and help create conversations with the audience on the ‘about page’ so that they get a better understanding of your brand;
  • If you are an eCommerce, you can choose the product-specific reviews and embed them on the product’s page; customers will get influenced by the real-life experiences;
  • It is crucial to highlight the negative reviews as well; it will give a realistic view of your brand and show the customers that providing a satisfactory experience is your priority;


The website is the crucial channel for any business that needs to be effective, informative, engaging for the consumers, and Google reviews are a perfect solution.

This “embed Google reviews widget on website” guide has been created with in-depth details about benefits and how to embed steps using Taggbox Widget to helps you understand the importance of Google reviews along with an easy process to embed them on your website.

So, get started now to leverage the user reviews to magnify your business growth, revenue generation, and success possibilities. 

Embed Google Reviews on website

Responsive & Powerful Review Widgets


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