google reviews link

How do you get your Google reviews link and how to create one?

17 minute read

As businesses are shifting towards a digital space, they need to get maximum visibility. This is what makes Google Reviews so important. With so many advantages such as enhancing SEO, increasing visibility, and fostering a good brand reputation, Google Reviews has attracted a lot of brands. 

The influence of authentic Google Reviews extends far beyond just social proof that showcases the quality provided by a brand. Apart from displaying the level of customer satisfaction, it also acts as a tool for brands to establish trust among the audience. SEO makes positive reviews a strategic move for brands looking to enhance their online presence.

Brands are continuously finding new ways to encourage customers to leave reviews to increase their relevancy online. One of the most effective ways of doing so is creating a Google Review link. Customers can click on a link that will redirect them to the review page, making the whole process a lot easier.  

How having a Google reviews link can benefit businesses? 

Brands need to understand the benefits of creating a Google Review Link to maximize their online presence. From easing up the reviewing process to building a favorable brand reputation. Following are some of the major benefits of Google Reviews Links. 

Enhanced Accessibility: By having a distinct Google Review Link, businesses make it convenient for customers to share their experiences effortlessly. This direct access simplifies the review process, encouraging customers to leave a detailed review.

Improved Search Engine Visibility: Google values user-generated content, and positive reviews serve as effective social proof. This contributes to improved SEO, making your brand more discoverable to potential customers searching for related products or services.

Strengthening Trust and Credibility: A dedicated Google Review Link establishes a pathway for users to express their opinions. Positive reviews act as social proof, instilling trust in potential customers and enhancing the credibility of the business. The transparency provided by genuine customer feedback can be a compelling factor for new customers considering your brand.

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Understanding Google Reviews

1. What are Google reviews and their impact on businesses  

Google Reviews are the reviews posted by customers who have experienced a brand’s product or services. These reviews stand out as a critical component in shaping a brand’s perception and success. They offer insights that extend beyond individual experiences, significantly influencing a brand’s overall reputation and performance.

Google Reviews serves as a virtual feedback system where customers can share their experiences with a business. Ranging from product satisfaction to customer service interactions, these reviews provide prospective customers with real-life perspectives, aiding them in making informed decisions.

Apart from influencing customer perceptions, Google Reviews also plays a pivotal role in a brand’s online visibility. Search engines value user-generated content, and positive reviews contribute to improved search engine rankings. These reviews have now become a go-to resource for consumers in the decision-making process. Prospective customers often rely on the experiences shared by others to gauge the quality of a product or service.

2. Importance of having a Google My Business profile 

Establishing and optimizing a Google Business Profile has evolved from being optional to imperative for brands of any scale. Its significance has gone way beyond just online presence in the last few years. It serves as a dynamic tool that can elevate a brand’s visibility, credibility, and accessibility. Following are some of the major reasons why a brand needs to have a Google Business Profile

  1. Enhanced Visibility: A Google Business Profile ensures that your business appears prominently in Google Search and Maps. When users search for products or services related to your business, having a well-optimized profile increases the likelihood of your business being featured in local search results. This heightened visibility is crucial for attracting local customers and capturing a relevant audience.
  1. Integration with Google Reviews: The Google Business Profile seamlessly integrates with Google Reviews. Positive reviews left on your profile serve as endorsements, reinforcing your brand’s reputation. Managing and responding to reviews, both positive and negative, is an integral part of maintaining a positive online presence and building trust with your audience.
  1. Credibility and Trustworthiness: Consumers often turn to Google to gather information about businesses before making decisions. A comprehensive Google Business Profile that includes accurate business information, high-quality images, and positive customer reviews enhances your credibility. This transparency instills trust in potential customers, influencing their decision-making process positively.
  1. Access to Information: A Google Business Profile acts as an online business card, providing users with essential information at a glance. From operating hours and contact details to location and customer reviews, it offers a comprehensive overview. This convenience is particularly valuable for potential customers looking for quick and reliable information about your business.
  1. Direct Customer Interaction: Having a Google Business Profile allows for direct interaction with customers. Users can ask questions, leave reviews, and engage with your business directly through the profile. Prompt and positive interactions contribute to a favorable brand image while addressing concerns or inquiries demonstrates a commitment to customer satisfaction.

Method 1: Using the Google Maps app

1. Step-by-step guide on accessing your Google reviews link through the app 

Following are the basic steps used for that one can follow to create a Google Review Link using Google Maps. 

  • Step 1: Open the Google Maps and tap on your profile icon on the top right corner.
  • Step 2: Tap on the “Your Business Profiles” option presented in the menu.
  • Step 3: Scroll down in the overview section to the “Get More Reviews” segment and tap on the “Share Profile” option.
google business profile dashboard
  • Step 4: Copy the link and send it via different mediums to ask your customers to review your brand on Google. 
google reviews link url

2. Tips on customizing your link to make it more user-friendly 

Creating a user-friendly experience for your customers must include optimizing your Google Review Link. Customizing the Google Review link not only eases the reviewing process but also makes the link more attractive. Below are valuable tips on how to customize your Google Review Link for maximum effectiveness:

  1. Shorten and Simplify: Long and complex URLs can be cumbersome and prone to errors when shared. Utilize URL shortening tools to condense your Google Review Link. This not only makes it more visually appealing but also easier to share across various platforms, both online and offline.
  1. Incorporate Your Business Name: Make your Google Review Link more recognizable by incorporating your business name. This personal touch not only reinforces your brand identity but also assures customers that they are accessing the correct review page for your specific business.
  1. Emphasize the Purpose: Communicate the purpose of the link. Whether through text or accompanying graphics, let your customers know that the link leads to your Google Reviews page. This transparency encourages users to click on the link to leave a review, increasing the likelihood of positive engagement.
  1. Utilize QR Codes: Incorporate QR codes linked to your Google Review page in your physical and digital marketing materials. This allows customers to easily access the review page with a quick scan, eliminating the need for manual input of the URL. QR codes enhance the user experience and encourage spontaneous reviews.
  1. Integrate into Email Signatures: Extend your reach by including the Google Review Link in your email signatures. This ensures that every communication with customers includes a direct invitation to share their feedback. Consider adding a call-to-action to encourage recipients to leave a review, reinforcing the importance of their input.
  1. Leverage Social Media Platforms: Share your customized Google Review Link on your social media platforms. Craft engaging posts that invite followers to leave reviews and include the link for seamless access. Social media provides an excellent avenue to reach a broad audience and generate a positive buzz around your business.

Method 2: Using the Google My Business dashboard

1. Step-by-step instructions on locating and generating your Google reviews link 

Following are the steps that you can use to create a shareable Google Review Link with the help of Google Business Profile Manager. 

Step 1: Log in to your Google Business Account.

Step 2: Once you see your Google Business Dashboard, choose the business you own and want to create a link for. (This step is only required if you own multiple businesses in one account)

Step 3: After the dashboard for your concerned brand opens, scroll down and click on the “Ask for reviews” option. 

google business profile

Step 4: Copy the link displayed on your screen to share with your customers.

google business profile reviews link

2. Explanation of additional features and settings available through the dashboard 

Getting a Google Review Link through the dashboard gives you access to various features to enhance the impact of your link. Understanding and leveraging these options ensures a tailored approach to collecting valuable customer feedback. Here are key features and settings to explore:

  1. Location Selection: For businesses with multiple locations, the dashboard allows you to select a specific location when generating the Google Review Link. This ensures that customers are directed to the review page corresponding to their experience with a particular branch or outlet.
  1. Review Dialog: Google’s dashboard enables you to customize the review dialog that appears when customers click on the link. This dialog can include a pre-populated star rating, encouraging users to share their feedback more efficiently.
  1. Review Length: Control the length of the review by pre-defining the character limit within the dashboard settings. This feature allows you to encourage concise yet impactful reviews, ensuring that customers provide meaningful feedback without feeling overwhelmed by a lengthy form.
  1. Thank You Message: After customers submit a review, the dashboard lets you customize the thank-you message they receive. This is an excellent opportunity to express gratitude, provide additional information, or encourage further engagement.
  1. Review Monitoring: Through the dashboard, you can set up notifications for new reviews. This approach ensures that you stay informed about customer feedback in real time. This allows you to respond promptly to both positive and negative reviews.
  1. Geo-Targeting: Google Business Profile Manager allows you to tailor your Google Review Link to target specific geographical regions. This can be particularly useful for businesses with localized customer bases.
  1. Expiry Dates: You can set expiration dates for your Google Review Links to ensure that they remain relevant and actively used. This feature is beneficial for time-sensitive campaigns or promotions where you want to encourage a surge in reviews within a specific timeframe.

1. Introduction to various URL shortening services 

Bitly: A widely-used URL shortening tool with analytics features, Bitly offers custom short URLs and tracking capabilities.

link shortener tool

TinyURL: Simple and user-friendly, TinyURL allows you to create short links with ease. It also offers browser extensions for quick shortening. 

link shortening tool

Ow.ly: Hootsuite’s URL shortener, Ow.ly provides link tracking and analytics, seamlessly integrated with the Hootsuite social media management platform. 

url shortener tool

Rebrandly: Known for its branded short domains, Rebrandly allows users to create custom short URLs that reinforce their brand identity. 

2. Explanation of the benefits and limitations of using shortened links 

Benefits:

Utilizing URL shortening for your Google Review Link can offer several advantages that enhance user experience and streamline online presence. Here are the key benefits of using a shortened link:

  1. Improved Aesthetics: Shortened URLs are more visually appealing and take up less space. This is particularly advantageous in print materials, social media posts, and any context where character count or visual aesthetics matter.
  1. Easy Sharing: Shortened links are easier to share verbally, in written form, or even in QR codes. They are user-friendly and simplify the process for customers to access your Google Review page, increasing the likelihood of their engagement.
  1. Enhanced Tracking: URL shortening services often provide analytics and tracking features. This allows you to monitor the performance of your Google Review Link, including the number of clicks, geographic locations, and devices used. These insights are valuable for refining your review collection strategy.
  1. Minimized Errors: Long and complex URLs are prone to errors when manually entered. A shortened link reduces the likelihood of mistakes, ensuring that customers can effortlessly access your Google Review page without frustration.
  1. Brand Consistency: Shortened URLs can be customized to include your brand name or relevant keywords, contributing to brand consistency. This personalization reinforces your brand identity and makes the link more recognizable to your audience.
Limitations: 

While URL shortening for your Google Review Link offers various benefits, it’s important to be aware of certain limitations that may impact its effectiveness in certain contexts:

  1. Click Trustworthiness: Shortened URLs can raise concerns about trustworthiness, as users may be hesitant to click on links that appear unfamiliar or abbreviated. This is particularly relevant in email communications or when sharing links with security-conscious audiences.
  1. Lack of Descriptiveness: Shortened links lack the descriptive elements present in longer URLs. Users may be unsure of the destination, making it crucial to provide additional context or assurance to encourage clicks.
  1. Dependency on Shortening Services: URL shortening relies on third-party services, and if these services experience downtime or discontinuation, the links may become inaccessible. This dependency introduces an element of risk in the reliability of the shortened link over time.
  1. Limited Customization: While URL shortening allows for customization to some extent, the level of personalization is limited compared to longer, branded URLs. This can impact brand recognition and consistency in link presentation.

Step-by-step guide on creating a custom link using Google URL builder 

  1. Access Google URL Builder: Go to the Google Analytics URL Builder tool on your web browser.
  1. Enter Website URL: In the “Website URL” field, input the destination URL you want to link to.
  1. Campaign Source: Specify the source of your traffic, such as the platform or website where the link will be placed.
  1. Campaign Medium: Indicate the medium, such as email or social, that will be used to share the link.
  1. Campaign Name: Provide a distinctive campaign name to help identify it in your analytics.
google review utm link
  1. Campaign Term and Content (Optional): Use the “Term” and “Content” fields for additional tracking parameters if needed.
  2. Copy and Share: Copy the generated URL and use it in your marketing materials, emails, or social media posts.

Best Practices to Maximize Google Reviews

A. Encouraging customers to leave reviews

1. Strategies to prompt customers to share their experiences

Encouraging customers to share their experiences through reviews is pivotal for building a positive online reputation. Employ these effective strategies to prompt customers to leave their valuable reviews. Following are some methods brands can use to ask customers for reviews

  • Personalized Outreach: Reach out to customers individually, expressing gratitude for their business, and kindly request their feedback. Personalized messages create a connection, making customers more likely to share their experiences.
  • Seamless Review Process: Brands must simplify the review process by providing a direct review link. Minimize steps and eliminate unnecessary complexities, ensuring that leaving a review is a quick and hassle-free experience.
  • Timing Matters: Asking for reviews at the right moment, such as after a successful transaction is always a good option. Timing significantly impacts the likelihood of receiving positive feedback.
  • Showcase Previous Reviews: Highlight existing positive reviews on your website or marketing materials. Seeing others share their positive experiences can motivate new customers to contribute their feedback.
  • Social Media Engagement: Leverage your social media presence to prompt reviews. Engage with customers on platforms like Facebook or Instagram, encouraging them to share their experiences and opinions.
  • Utilize Email Marketing: Incorporate review requests into your email marketing campaigns. Craft compelling messages that emphasize the importance of customer feedback, and provide a convenient link for them to leave a review.

2. Examples of effective review request messages 

Here are some examples of effective review requests.

  1. Thank you for choosing <business name>! We’d love to hear about your experience. Share your thoughts with us by leaving a quick review. Your feedback means the world to us!
  1. Your satisfaction matters! Could you take a moment to share your experience with <business name>? Your insights help us continually improve and serve you better. Thank you!
  1. Dear valued customer, we hope you enjoyed your recent experience with us. Share your thoughts by leaving a review. Your feedback guides our commitment to excellence.

B. Responding to Google reviews

1. Importance of engaging with customers through replies 

In the digital age, where online reputation is paramount, customer engagement through replies on platforms like Google Reviews holds significant importance. This practice is not merely a formality but a strategic approach that can shape a brand’s image, build trust, and foster lasting customer relationships.

2. Guidelines for crafting appropriate and helpful responses 

Responding to Google Reviews demonstrates a customer-centric approach. It shows that your business values and appreciates customer feedback, whether positive or negative. This responsiveness communicates a commitment to customer satisfaction, which can positively influence prospective customers researching your business.

  1. Builds Trust and Credibility: When businesses respond to reviews, especially negative ones, it showcases transparency and accountability. Addressing concerns or expressing gratitude for positive feedback builds trust and credibility. Customers are more likely to trust a business that engages with its audience and acknowledges their opinions.
  1. Humanizes Your Brand: Engaging with customers through replies adds a human touch to your brand. It goes beyond transactions and creates a sense of connection. Responding with empathy, gratitude, or a personalized touch shows that your business is not just a faceless entity but a group of people who genuinely care about their customers.
  2. Resolves Issues and Prevents Escalation: Negative reviews are inevitable, but how you handle them can make a significant difference. Responding promptly and professionally to concerns allows you to address issues, offer solutions, and potentially turn a dissatisfied customer into a loyal advocate. It also prevents issues from escalating further, as potential customers can see that you take customer concerns seriously.
  1. Encourages More Reviews: When customers see that businesses actively engage with reviews, they are more likely to leave feedback themselves. Knowing that their opinions matter and will be acknowledged encourages customers to share their experiences, contributing to a continuous flow of reviews. A vibrant review section can positively impact your online presence and attract more customers.
  1. Provides Insights for Improvement: Customer feedback, whether positive or negative, can provide valuable insights into your business’s strengths and areas for improvement. Engaging with reviews allows you to gather more information, understand customer expectations, and make informed decisions to enhance your products or services.
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Conclusion 

Having a Google Reviews link is crucial for businesses as it simplifies the review process for customers, encouraging them to share feedback easily. This direct link enhances online visibility, builds credibility, and boosts search engine rankings, ultimately shaping a positive online reputation. The link serves as a direct gateway for customers to contribute reviews, making it a strategic tool for businesses seeking to actively manage and leverage their online presence.

Brands should leverage Google Review links for constructive feedback and positive reputation building. Combined with personalized review requests, reporting fake reviews, and embedding Google Reviews, this can effectively contribute to brand growth and marketing.  Hence, instead of unethical practices such as buying Google Reviews, encouraging customers to leave one is way more effective.