How to Ask for Reviews? (20+ Tested Templates)

Looking at what people say online about a business helps customers know if it’s a good fit for them. If you don’t have these online comments, you might miss a lot of potential customers.

• 93% of users consider an online review before purchasing a product online.
• Consumers are 50% more likely to be interested by an online review than a discount offer.

However, if you’re new to getting reviews, you might be wondering how to do it. To make it easier, we’ve put together some tips on the right way to how to ask for reviews, along with some tips and few templates to begin with.

Some Tips Before Knowing How to Ask for Online Reviews

If you ask 76% of customers to write reviews, they are likely to do it. This means that most customers are happy to leave reviews if you just ask them. Now, let’s explore some helpful strategies and advice to get more customer reviews.

What is the Right Time to Ask for Reviews?

The best time to request a positive reviews is shortly after a customer has bought something and had a good experience with it.

• For businesses selling products: Ask within one to two weeks after the customer has tried the product.
• For businesses who provide services : Ask right after you’ve completed the service like when you finish the client’s project

How do you politely ask for a review?

In your review requests, maintain a courteous and respectful tone. Express your appreciation for their time and input. Use phrases like “Please” and “Thank you” to convey your gratitude. Politeness and gratitude can encourage customers to leave feedback and create a positive relationship with your business.

Clever Ways to Ask for Reviews from Customers

If you aim to boost your Google reviews, enhance your Yelp ratings, earn top ratings on Facebook, or increase your Airbnb reviews, there are numerous methods to request them, such as:

1. Website
2. Design a Landing Page for Collecting Reviews
3. Use Email
4. Use SMS
5. Review Your Social Channels
6. Ask For Reviews In-app
7. On Review Sites
8. Post-Purchase
9. Receipts and Invoices
10. In-Peron

How To Ask Customers for Reviews on Website?

• Place a “Add A Review” button visibly on your website, preferably on pages where customers interact with your products or services.
• This button could lead them to a dedicated review page or the review submission form.
• Use attention-grabbing colors or design elements to make the button stand out.

Design a Landing Page for Collecting Reviews

• Develop a landing page solely for collecting reviews, separate from other content on your website.
• Clearly explain the importance of reviews and how they benefit customers and your business.
• Include visual cues like star ratings, customer testimonials, or images of happy customers to encourage participation. These reviews can be embedded later on your website using a review aggregator.

How to Ask for Reviews Examples via Email?

• Send a follow-up email shortly after the purchase. This timing ensures customers have enough time to experience your product or service. Ensure you send the email via your business email; services like Yahoo business email provide your custom domain with many security features.
• Personalize the email with the customer’s name and mention the specific product they purchased.
• To achieve an uncluttered link, share this in a digital business card as your email signature. Check online resources to find the best digital card solutions.

Clever ways to ask for reviews examples you can copy

Template #1

Template #2

Template #3

Template #4

Template #5

Ask Online Reviews Through SMS

• Send a short and friendly text message to customers who have opted to receive SMS notifications.
• Use concise language that communicates the request clearly, along with a link that takes them directly to the review submission page.

Have a look at a few real-life examples of how to ask for reviews from clients.

Review request SMS template #1

Hey [name], we’d love to hear more about your recent [experience or purchase]. Your review would mean a lot to us 😊 [link]

Review request SMS template #2

Thank you for choosing [business name] for [service or purchase]! Could you spare a few moments to leave a review? Your feedback means the world to us 🌎 [link]

Review request SMS template #3

Had a 5-star experience with [business name]? ⭐ We’d appreciate hearing about it in a review: [link]

Review request SMS template #4

Hello [name]! How many stars did [Business name] earn? Please leave a review here: [link]

Review request SMS template #5

Thank you for your recent purchase! Could you spare a moment to share a brief review? It means a lot to us 😊 [link]

Review request SMS template #5

Reviews from customers like you help others feel more confident in choosing us. Would you take just 1 minute to share your experience? [link]

How to Ask Reviews on Social Channels?

When it comes to social media, businesses should pick the right platforms for their customers. Different social media sites attract different types of people.

For example, if a company wants to reach young adults, Instagram and Snapchat are good choices. But if they want to connect with other businesses, LinkedIn is more suitable.

Tip: These social media reviews can be embedded on websites to gain social proof.

Look at some of the template for social media

Ask For Reviews In-app

• If you have a mobile app, create a dedicated section for leaving reviews within the app.
• Utilize in-app notifications to remind users to provide feedback and share their experiences gently.
• Make sure the review process is seamless and straightforward within the app.
• Examples – Banners, pop-ups, and slideouts, are some of the places where you can ask reviews.

How to ask customers for reviews examples?

How to Ask Reviews On Review Sites?

• Guide customers to popular review sites that are relevant to your industry.
• Offer simple instructions on locating your business on these platforms to leave reviews.
• Mention the impact of their reviews on those platforms and how it helps potential customers make informed decisions.

How To Ask For Review On Google?

• Step 1: Visit your Business Profile.
• Step 2: Navigate to Customers -> Reviews -> Request more reviews.
• Step 3: Click on the “Share review form” button.
• Step 4: Share the provided link with your customers directly.

Read – Ultimate Guide to Google Reviews

How To Ask For Reviews On Facebook?

• Step 1: Sign in to your Facebook business page using the primary administrator account and access the homepage.
• Step 2: Select “Settings” in the left menu, and then choose “Privacy” from the left menu.
• Step 3: Click on “Page and Tagging.”
• Step 4: Switch the “Allow others to view and leave reviews on your Page?” option.

Know the Difference Between Google and Facebook Reviews

How To Ask For Reviews On Yelp?

1. Open a web browser and go to the Yelp website (www.yelp.com).
2. In the Yelp search bar with auto-suggest, type the name of your business and the location (city or zip code) where your business is located.
3. Click the “Search” button.
4. In the search results, find your business listing and click on the name of your business to access your Yelp Business Page.
5. Once on your Yelp Business Page, copy the URL from your web browser’s address bar. This is the link that you’ll share with your customers.

Suggested Read – Google vs yelp reviews

How to Ask Online Reviews during Delivery?

• Include a handwritten thank-you note or a card expressing your appreciation for their purchase.
• Politely ask for a review, providing a QR code or a short URL that leads directly to the review page.
• This personal touch can leave a lasting impression on customers.

How to Ask for Reviews Post-Purchase

• Time your review requests appropriately, usually after customers have had a chance to use your product or service.
• This delay ensures that their feedback is based on actual experiences rather than initial impressions.

Immediate Follow-Up:

Hi [Customer’s Name],
We hope you’re enjoying your new [Product/Service] from [Your Company Name]! Your opinion matters to us. 

If you could spare a moment, please share your experience by leaving a review at [Review Link]. Your feedback helps us improve and others make informed choices.
Thank you, [Your Company Name]

Express Gratitude:

Dear [Customer’s Name],

Thank you for trusting [Your Company Name] for your recent purchase. We’re eager to know how your experience was. Could you kindly provide your feedback through a review? 

Your insights are invaluable in enhancing our offerings.
Best regards,

[Your Company Name]

Ask for Reviews on Receipts and Invoices

• Add a section on receipts or invoices that politely asks for a review from customers.
• Include a QR code that can be scanned with a smartphone or a shortened URL that’s easy to type in.

There are many free invoice templates online that can be customized and sent with a couple of clicks. However, here are a few templates for asking for reviews on receipts and invoices:

• Subtle Request:

Hi [Customer’s Name],

Thank you for choosing [Your Company Name]. We hope our product/service met your expectations. If you have a moment, we’d love to hear about your experience. 

Please consider leaving a review at [Review Link]. Your feedback helps us improve!
Best regards, [Your Company Name]

• Direct Approach:

Dear [Customer’s Name],

Your recent purchase from [Your Company Name] is greatly appreciated. We’re dedicated to providing the best, and your opinion matters. 

Kindly share your thoughts by reviewing us at [Review Link]. Your review helps us serve you better.

Thank you, [Your Company Name]

Strategies To Ask Customers For Reviews

By incorporating these strategies into your approach, you’ll encourage more customers to share their experiences and foster a positive and engaging relationship between your brand and your customers.

Ask Your Happy Customers First and Share On Social Media

A great starting point is reaching out to customers who have previously shown genuine satisfaction with your products or services. 

These happy customers are more likely to provide positive reviews & ratings. Sharing reviews on social media highlights their positive experiences and encourages others to share their thoughts.

This creates a sense of community around your brand, boosting engagement and trust.

Personalize Your Ask

When requesting reviews, using personalized communication can make a significant impact. 

Addressing customers by their names and referencing their specific interactions or purchases shows that you value their experiences. 

Personalization creates a stronger connection between your brand and the customer, increasing the likelihood that they’ll take the time to leave a review.

Describe Why Reviews Are Essential For You

Customers appreciate transparency. When asking for reviews, explain why these reviews are essential to your business. 

Let them know that their feedback helps shape the quality of your products or services. 

Expressing how reviews contribute to your ongoing improvement efforts showcases your dedication to customer satisfaction and makes customers feel valued and heard.

Use a Clear Call-to-Action (CTA)

When requesting reviews, be direct and use a clear call to action. 

Whether it’s a button with “Leave a Review,” a link, or a simple request to “Share Your Thoughts,” a clear CTA guides customers on what you’d like them to do next. 

Make sure the CTA stands out visually, so customers can easily see where to leave their reviews.

Respond To Every Review

Demonstrating your appreciation for reviews, whether positive or critical, is crucial. 

Taking the time to respond to each review, thanking customers for their feedback, and addressing any concerns shows you’re actively engaged with your audience. 

It also adds a human touch to your brand, fostering positive customer relationships and encouraging ongoing interactions.

Offer Rewards In Exchange for Reviews

To incentivize reviews, consider offering small rewards like exclusive discounts, special offers, or entry into a contest. 

However, it’s essential to ensure that the rewards maintain the authenticity of the reviews. 

Customers should feel motivated to share honest opinions rather than leave positive feedback solely for the reward.

Share Others’ Reviews

Showcasing diverse customer reviews can help potential reviewers see that their opinions are valued. 

You’re creating a sense of credibility and trust by embedding others’ reviews on your website, social media, or marketing materials. 

Positive experiences from fellow customers can serve as powerful endorsements, encouraging more individuals to share their thoughts.

Follow Up on Your Ask

Sometimes, customers might want to leave a review but need clarification. Sending a gentle follow-up reminder can be helpful. 

Timing is key—wait a reasonable amount of time after the initial request before sending the follow-up. 

A friendly and polite follow-up shows you value their feedback without pressuring them excessively.

How Not To Ask for Reviews?

Avoiding these pitfalls will help you maintain a positive and ethical approach to gathering customer reviews. Focus on authenticity, genuine engagement, and respect for your customer’s preferences and experiences.

Buying Reviews

Purchasing reviews is unethical and can severely damage your brand’s reputation. Authenticity is crucial for building trust with your customers. 

Fake reviews mislead potential buyers and can lead to legal and ethical consequences. It’s always better to focus on genuine customer feedback.

Not Responding

Whether positive or negative, ignoring customer reviews sends the message that you don’t value their input. 

Responding to reviews, especially negative ones, demonstrates that you care about your customers’ experiences and are committed to addressing any issues. 

Engaging with feedback can turn a negative situation into a positive one and showcase your dedication to improvement.

Don’t Spam Customers for Reviews

Bombarding customers with continuous review requests can lead to frustration and annoyance. 

Sending too many requests quickly can feel invasive and diminish the quality of the reviews you receive. 

Instead, aim for a balanced approach that respects your customers’ time and allows them to provide feedback at their own pace.

Wrapping Up!

In conclusion, effectively soliciting customer reviews is a multifaceted process that requires a delicate balance between engaging with your customers and respecting their preferences. 

Employing a combination of strategies such as reaching out to happy customers, personalizing requests, elucidating the significance of reviews, utilizing clear calls-to-action, responding to feedback, offering thoughtful incentives, sharing diverse reviews, and following up judiciously can foster a positive relationship with your customers. 

Remember that the journey of gathering reviews is not just about boosting your business’s credibility, but also about building trust, authenticity, and a stronger connection with those who support your brand. 

By approaching the process with integrity and customer-centricity, you can harness the power of reviews to elevate your business and enhance customer experiences.