Top 10 Benefits of Integrating Customer Reviews On Website
Customer reviews on website! You might have seen these on every eCommerce platform, but the truth is that these are beneficial beyond just growing eCommerce conversion rates.
Since the digital media influence is expanding among consumers, the importance of a brand’s digital storefront i.e., website, is becoming more crucial and influential.
Your website’s performance is driven by content, and if you want to upgrade your website and business performance, then you would need to display content that can help you achieve that.
This is where the role of customer reviews comes into play.
What Exactly Are Customer Reviews?
Customer reviews are basically any piece of information (content) that the customers of a brand or business have shared based on their experiences, ideas, opinions, feedback, etc. about the brand, its products and services, value for money, and many more components.
So you can understand customer reviews as content that talks about the brand’s authority, identity, quality, value, etc.
This helps potential customers to explore more about a brand and make their investment decisions with the brand. These reviews become the spokesperson for the brand.
But why should you consider integrating these customer reviews on the website, or how would they be beneficial to your brand? So here, we have listed a few benefits of customer reviews on website or any other channel from a brand perspective.
Benefits Of Customer Reviews
1. Free Promotions
We all know how big a challenge it is to effectively promote your brand on digital platforms, especially when the engagement and conversion rates are low in digital marketing.
So, customer reviews work as a perfect solution to drive online promotions as every review posted by the customers talk about your brand and its positive components that work free of cost promotion and marketing by customers voluntarily.
2. Valuable & Original Content
Content is the most important element of any website as it defines the engagement, conversions, and overall performance of any website, so it is essential to have valuable & fresh content on the website.
Customer reviews on the website will provide you with valuable, informative, and original content shared by trustable sources.
So, it will help you save cost on constant content creation for your website as you will have a stream of fresh, unique, relevant, and valuable content with minimum acquisition costs.
3. Build Trust & Reliability
In this digital age, there’s a lot of distrust and unreliability among the consumers towards the brand as they can perfectly measure the brand quality or image through digital mediums.
Customer reviews will help you achieve trust and reliability for your brand and its products & services as these reviews are posted by real customers based on their real experiences highlighting the real value and image of your brand.
4. Showcase Authenticity & Credibility
As we discussed building trust and reliability through real customer reviews about your brand, this will lead to showcasing the authenticity and credibility of your brand.
The authenticity and credibility will help in guiding the potential customers towards the engagement and purchase funnel on your website, along with a more strengthened intention to be a customer of your brand.
5. Empower Brand Advocacy & Positive WOM
The combination of authenticity, trust, reliability, etc. will lead to showcasing how the existing customers are talking about your brand and their real experiences.
This will act as brand advocacy by existing customers along with positive word of mouth about the brand. It will greatly help your brand to attract new customers, improve conversion rates, and, most importantly, enhance your brand authority.
6. Improve Engagement & Dwell Time
User engagement is the most crucial and defining success metric for your brand website as higher engagement is positively associated with resulting in higher conversions & revenue.
So, when you display customer reviews on the website, it will allow the website visitors to get more information about the brand and explore what other customers are saying.
So, it will automatically improve user engagement, and that will lead to an increase in the average dwell time on the website by users.
7. Gain SEO Benefits
As the engagement will increase along with the dwell time, it will result in a reduced bounce rate on the website and potentially reduced cart abandonment rate as well.
This will help you improve your website ranking in SERP as users are engaging more, and you will get stronger impressions and improved traffic from the search engines to your website.
Besides, Google anyway values trustworthy and authentic content highly as compared to branded promotional content leading to positive signals for website on search engines.
8. Boost Conversions & Revenue Through Website
Now the most crucial attribute – conversions! Many brands and businesses see conversions and revenue generation as the primary goal for their website.
The fact that over 90% of people trust UGC, such as user reviews while making their online purchase decisions. Also, 93% of the consumers say reviews influences their buying decisions, and 90% of consumers actively read reviews before investing online.
So, knowing about these facts, you can see how influential these customer reviews can be in hugely improving the conversions and revenue for your business through the website.
9. Reputation & Relationship Management
Brand reputation is important in digital media as it greatly influences attracting, engaging, and converting customers. So customer reviews will help in building your strong brand reputation.
These reviews will bring transparency between users and brands, leading to a better brand image and integrity. This will help you improve your relationships with customers and even potential customers.
10. Indirect Reach & Brand Awareness Building
Finally, the added advantage beyond these benefits is that you can augment your brand reach, digital exposure, and brand awareness through the words of the customers.
When the users come across these reviews on the website, it will motivate these users to promote the brand to their networks and new demographics about the positive values of the brand.
How To Leverage Customer Reviews From A Brand Perspective
• Add Transparency To Website
Bring your customer reviews on website in the form of a reviews widget to add more transparency to it. The customer reviews are the honest experiences of your customers with your brand, and leveraging them to your website as a reviews widget makes it a trust-building factor for your spectators, encouraging them to make positive purchase decisions.
It enhances the performance of your website, and your potential customers stay longer, improving your website dwell time. Not just that, it instills social proof in your customers and inspires them to give reviews for your brand, resulting in more customer reviews. Review widgets have the auto-sync feature, so each time there is a new review, it will automatically appear on your website.
• Highlight Customer Voices In Events & Signages
Collect, curate, and display customer reviews on digital screens at your hybrid events and on digital signages at your premises. It is a great strategy to highlight the Google reviews and leverage them on a platform that increases visibility and captivates the audience.
Fetch customer testimonials from review platforms like Google, Yelp, Facebook, Airbnb, etc., showcase them on your digital display and effortlessly gain user trust.
• Create Robust Email Campaigns With Customer Reviews
Create actionable email campaigns by leveraging customer reviews in them. Increase brand reach and get more personal with your target audience in the most effortless & cost-effective way.
Regain customer trust and build a sense of community as you encourage review writing among your customers on your email list. Not just that, activate the abandoned carts by sending product reviews to the prospects who left their orders unfinished.
• Inspire Spectators & Boost eCommerce Conversions
Customer reviews act as a source of inspiration for spectators of your brand, as these testimonials are the voices of your customers sharing their real-life experiences with your brand. Leverage these raw sources to your eCommerce store to add transparency and credibility.
These customer reviews will help you stand out among the competitors and encourage your potential customers to make positive purchase decisions. Adding customer reviews on eCommerce stores will help you boost your brand’s conversion rate like never before.
• Social Media Posts To Amplify Customer Voices
Social media has become the perfect place for brands to connect with their customers directly and increase the brand’s visibility. As that’s where more than half of the world’s common consumer resides.
Amplify your customer’s voices and make them more visible by reposting them on social media. It is a great strategy to not only build trust among the prospects but also instill social proof among your customers and encourage them to give reviews for you.
How To Integrate Customer Reviews Widget On Website Using Taggbox
So, these were some of the key benefits that you can derive from integrating the customer reviews widget on the website.
- Login or Sign-up to Taggbox widget (14-day free trial available)
- You will be redirected to the Dashboard
- Click on “Add Social Feeds” to start adding Reviews on your Widget
- A Dialogue box “Pick a source” will appear, choose your desired review platform among the options like Yelp reviews, Airbnb reviews, Facebook reviews, and most importantly Google reviews.
- Once you choose a platform with the connection type, the aggregator tool fetches all your customer reviews and adds them to your widget.
- Filter out the irrelevant or negative customer reviews with the advanced moderation feature to ensure that your review collection is meaningful to the audience when they come across it.
- Use Taggbox’s wide range of themes, colors, fonts, layouts, and many other customization options to create a customer review widget that blends well with your brand’s theme.
- Now your reviews widget is ready to be embedded on your website.
- Click on the publish button from the bottom-left corner of your Taggbox widget dashboard.
- Choose your CMS platform like HTML, WordPress, Wix, Weebly, Squarespace, Shopify etc., to generate the unique embed code for your website.
- Set the width and height of your reviews widget as per your requirements and click on ‘Get Code’.
- Copy & Paste the code on the backend of your web page where you want to showcase the reviews widget.
Voila! You have successfully embedded the customer reviews on website!
Customer reviews are the genuine feelings of customers about the brand or business. It is the best form of user-generated content a brand can have about itself.
Integrating these reviews into your website can open the door to immense possibilities for brand growth and profitable outcomes.
So, it is recommended that you identify the opportunities around reviews, where you can find these reviews, and leverage review widgets to display these on your website to boost its performance and returns on investments.
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