Boost Your Community Marketing Efforts with These Tips

In a world dominated by digital noise, imagine your brand not just as a product or service but as a community where individuals with shared interests and passions gather. In this era, community marketing is not a mere strategy; it’s a strategic imperative.  Consider the rise of Airbnb, a prime example of a brand woven […]

13 minute read

Content Moderation for Your UGC Campaigns: All You Need To Know

If you run a campaign about a “gift,” you may get a lot of leads from English-speaking locations, but from Germany, all you will get are reports and bans. Wondering why? 🤔 This is where content moderation sweeps in to save the day. Now that you are already convinced why your campaign requires content moderation […]

9 minute read

How To Legally Use User-Generated Content: A Marketers’ Guide

87% of brands use UGC for authentic (and free) content. That’s because, over the years, user-generated content has become a sustainable marketing strategy.  It holds the capacity to single-handedly influence consumers’ lifestyle decisions, boosting marketing outcomes for brands at the max.  Feeling overwhelmed? Well, it’s just the tip of the iceberg. When you break down […]

7 minute read

How To Fairly Deal With UGC or Social Media Content

Since the times when social media came into existence, ordinary people have been sharing their pictures, thoughts, and memories on social media platforms, creating a plethora of User-Generated Content.  Brands, not much far behind the race, buckled up their belts to capitalize on this highly valuable content generated by their users for their promotions and […]

8 minute read

Why Brands Should Focus On Users’ Social Content Legal Rights?

For the first time in marketing history, users’ created content is playing a huge role in the promotion of the brand and building customer trust.  Instead of creating branded content, collecting and displaying user-generated content from diverse social media platforms is the primary content strategy for new-age competitive marketers. But do you know sharing users’ […]

8 minute read

Facebook Rights Management – Growing Importance of UGC Rights

Intending to protect the rights of the content creators and publishers, Facebook introduced the Facebook Rights Manager, which is an expansion of its past rights management tool. This an effort by Facebook to help the creators manage how their content is shared across Facebook and Instagram. The purpose of this new integration to the Facebook […]

4 minute read

How Travel Industry Can Foster User-Generated Content Marketing

Imagine waking up with a wish to go for a holiday to a serene destination and explore the beauty of nature. Believe me, the first thing you’ll do is “GOOGLE”. You read the reviews of travel freaks to decide on a particular destination and then you will ponder upon the ratings of different travel companies […]

13 minute read

How to Repost on Instagram? Strategies for Success on Instagram

Reposting on Instagram comes with a significant challenge for brands and marketers. Don’t worry; in this article, we will walk you through some amazing ways to repost on Instagram and don’t miss out on the bonus to stay away from legal troubles.   Not less than word-of-mouth marketing, reposting on Instagram help brands showcase their humanized […]

18 minute read

Social Media Content Rights – Understanding Best Ways to Repurpose Users’ Social Content

One of the biggest misconceptions about social media content is that it can be repurposed by the third-party platforms without getting the rightful access from the original content creator. But there’s nothing like that. In this blog, we will enlighten you with the best ways to get social media rights to post users’ content for […]

7 minute read