Social media marketing started with brands publishing their branded content to expand their reach and redirect traffic to their websites. Well, the tables have turned. With 63% of the world population (13+) as active social media users, marketers have started building new social media marketing strategies to expand the growth possibilities for brands. Lately, user-generated […]
9 minute read
Instagram has over 800 million monthly active users. It is a tremendously loved social media platform by users, brands, and businesses alike. Posting engaging and informative content may be one thing, but getting your content’s reach across the target audience and boosting your growth and interaction while increasing your follower base daily is a task. […]
8 minute read
In this ever-changing digital world, the role of a UGC creator holds tremendous potential for aspiring individuals like you. Join us on this blog as we explore the path to becoming a UGC creator, uncover the latest trends, and provide practical insights to kickstart your journey. Get ready to unlock your potential and embark on […]
12 minute read
Instagram Reels is a short-form video feature on the Instagram platform for creating and sharing engaging, creative, and entertaining videos. Embedding Instagram Reels on Website can lead to a remarkable organic traffic surge of up to 157%, leveraging the power of engaging video. Videos on Reels leave a lasting impression, with 80% of users recalling […]
13 minute read
The industry of luxury hospitality has been prevalent since the beginning of time, and it has a lot of competition. In times like today, standing out from the crowd and making yourself shine is crucial. The Leela has built a community through the #ExploreWithTheLeela campaign and many other location-specific hashtags for all their 12 […]
4 minute read
Many brands are leveraging user-generated content as a solitary marketing strategy, as 86% find UGC the most effective content to showcase their brand’s authenticity. However, every successful marketing strategy begins with a target-oriented approach. As a marketer, you must have a set of goals in your mind. Once your UGC campaign is live, these goals […]
9 minute read
Trying to build a secure marketplace for your brand? Brands invest a lot of time developing new products and the perfect marketing strategy to promote them among potential customers. Technological advancement and the emergence of social media have made it easier for brands to engage with their audience. But with so many brands emerging in […]
8 minute read
Personalization and user-generated content are two essential components of showcasing your brand’s story. With the growing need for customized and individualized content, marketers use this personalization feature to alter the content per the targeted audience. 93% of businesses with advanced personalization strategies experienced a boost in their revenue. On the other hand, UGC being the […]
5 minute read
User-generated content has always been around the corner. But it was only until recently that marketers and businesses identified ways to utilize this content to enhance customers’ experience and their journey with brands. One thing is clear: it has become a consumer behavior to look for reviews or real-life experiences around products before purchasing them […]
9 minute read
