Trying to build a secure marketplace for your brand? Brands invest a lot of time to come up with new products, and the perfect marketing strategy to promote them among the potential customers.
According to PwC’s Global Consumer Insights Survey 2018, there has been a change in the way brands deal with the customers and respond to their queries. They reached out to 22,000 consumers in 27 territories across the globe and asked the customer what factors other than price is important for them. Almost one in three answered ‘trust’ as an essential element to choose a brand.
With the advancement in technology and the emergence of social media has made it easier for business or brands to engage with their audience.
Social media has become a predominant factor to influence customers purchasing decision and build an authentic image of the brand.
We here share with you 8 effective strategies that your brand can use to build trust and get customers through social media.
1. Maintain consistency with your brand’s voice
If you want to build a community across various social media network then make sure whatever you share on social media represents your brand and its ideology. Customers have swayed away about how you describe your product or services and what kind of images you share online.
You need to come up with unique and creative ideas about your brand so that it holds the attention of customers. If you are an established brand and you have a decent amount of followers on social media then it’s the consistency which will keep your product reputed.
2. Share unique and engaging content
If you want to exhibit to your audience that you are the initiator then post unique content on social media platforms. Not only it drives traffic to your website, but also reflects that you use your brand to share original ideas. Maintain a consistent pattern by keeping your content informative as well as non-promotional.
If you have a powerful presence on social media networks and you post the content every day to build customers then keep a track of their needs too.
Don’t post similar and serious content every time because audiences’ viewpoint keeps changing every day.
Include some variations and fun elements in your content strategy to entertain and to keep your audience engaged with your brand. This way any brand or business can increase their followers and build trust among their follower. Moreover, it gives an impression to the customers that you the content creator of your products.
For instance Wayfair,
Wayfair is an American e-commerce company that sells home goods. They post engaging content in a saturated space by sharing interesting photo captions as wells as short videos which helps in promoting user engagement. Moreover, they don’t stick to a particular pattern rather focuses on trending, as well as, popular topics.
3. Utilize user-generated content
Over the past decade, customers, as well as, visitors have stopped appreciating promotional images or content created by professionals. They want to see authentic content and real people using a particular product as it provides them assurance about the brand. So it is important for brands, to encourage users to share their experience on social media platforms.
— Ryan Trabuco (@RyanTrabuco) December 3, 2018
Create a brand hashtag or a marketing hashtag campaign and give people a way to communicate with your business or brand, you can also leverage this hashtag to create a live hashtag feed which can be displayed across every marketing touchpoint using a social network aggregator tool like Taggbox . For example, Coca-Cola did it with its #ShareACoke campaign and generated huge user-generated content on social media.
Get more benefits from earned user-generated content by embedding social media stream on your business website or displaying them on a digital screen during your events like a product launch, concerts, conference, in-store marketing campaigns and more. Use the best social aggregator tool, so you can pull your all social media user-generated content and can create a social hub on your business website.
Social hub keeps your website up-to-date and gives an attractive look so that the visitors can spend more time on your website. By embedding it on your website, you can encourage the customers to buy your product or services. Moreover, it reflects your brand’s success story. You can try Taggbox to create a social wall and collect your all live social media feeds from social media platforms.
Let’s start engaging your website visitors
4. Live-stream your content
To create urgency about the product or services, live-stream your content on social media and it will attract the customers. The live-stream content is only for a limited duration and that’s the reason it creates buzz about the recent launch of a product.
Live-streaming increases audience participation as you can take time to connect with individuals one-to-one and it helps you in building trust.
Followers on social media platforms want to join the live-stream so that they don’t miss out on something important. Although it requires a lot of effort and time to do live-streaming the outcome is huge too.
5. Avoid overdoing, be transparent
Transparency is an essential factor to gain the trust of the audience as it reflects about your brand’s ideology. If you are transparent with the content you post, it reflects that you consider your brand as an authority, and not using it for money making only.
For instance, if a follower posts a complaint on your social media page about a product, it may feel right to delete that post. However, if you keep that post on your page then it shows that you are open to criticism and honest with your audience.
6. Stay online and give responses to reviews
For brands, it is very tough to maintain their online reputation on social media. Because social media is a platform where customers can directly connect with the brands and share their complaints. You should prepare for negative feedbacks because complaints on social media quickly gain the momentum and all the audience can see them. Create a strategy to deal with them – be honest, be transparent and never treat any feedback negatively. If you give proper and satisfactory responses to negative feedbacks in a quick time and in a positive way then you can build more trust among customers for your brand.
Handle negative feedback:
- Don’t argue with your customers on feedback
- Be human with customers
- Provide a helpful and satisfactory solution
- Stay online and response them quickly
If your brand is easily accessible to your customers then it makes their task simple. Moreover, it motivates them to share the queries or complaints if they have any. It encourages the audience to engage in a conversation with your brand and gives them assurance that you are accountable for your products, services as well as customer service.
While responding to the customers’ post, make sure you address them by their names. This shows them that you care about their reviews, and it will be a reward for them.
7. Organize contest alert and giveaways
Who doesn’t like being rewarded? Most of us get excited when it comes to contest alert and especially when it’s one of the most preferred brands. Instagram has become a popular platform for contest alert as it creates huge engagement among the followers.
Organizing giveaways are the best way to build trust among the followers and the best part is that you don’t need to invest much for your product promotion.
You can know your product reviews by giveaway contest and it transforms the followers into customers. Remember the giveaways should be genuine as it increases the trustworthiness among the customers.
8. Integrate with influencers
No more traditional marketing. Because customers no longer trust the traditional marketing pattern. That’s why a customer takes a purchasing decision based on the feedback of the influencers.
So, brands should avoid traditional strategies to promote their business. If you are a brand then start building a relationship with influencers who can promote your product and can generate an authentic engagement with the customers on social media.
Because customer’s purchasing decision relies on the expert opinions and that’s why a lot of brands have started implementing influence marketing in their strategy.
The influencers have already established themselves so it becomes easy for them to influence the customers and turn them into potential customers.
Collaborating with the influencers is cost-effective too as you don’t need to spend a huge amount of money on promoting your product. Influencers can easily increase the sales of your brand and build trust among the customers.
So here we have shared 8 sure-fire ways to boost your brand authenticity. If you have any other recommendation, then share with us.