Live Twitter Feeds on Screen at Events
In today’s fast-paced world, event organizers are always on the lookout for new and innovative ways to engage their audiences.
With the rise of social media, user-generated content (UGC) has become an increasingly important part of the event experience. One of the most effective ways to showcase UGC at events is by displaying a live Twitter feed on a screen.
In this blog post, I’ll share some of my insights and tips on how to create a compelling and engaging live Twitter feed for your next event.
Whether you’re a seasoned event professional or a newcomer to the industry, this post is for you. So, let’s dive in and explore the power of live Twitter feeds at events.
What is Live Twitter Feed
A live Twitter feed is a real-time stream of tweets from Twitter that is displayed on a screen or digital display in a public setting. This feed can be curated to display tweets that are relevant to a particular event, hashtag, or topic.
By displaying live Twitter feeds, event organizers can create an engaging and interactive experience for their audience.
The audience can see what other attendees are tweeting about the event, and can also participate in the conversation by tweeting their own thoughts and comments using the event hashtag.
Live Twitter feeds can be a powerful tool for creating buzz, increasing engagement, and amplifying the reach of an event.
How to Display Live Twitter Feed Using Twitter Walls
Twitter- “the little blue bird”, is amongst the most famous social media networking platforms with millions of active users. It is one of the most captivating and interactive social media platforms and is best known for generating leads.
This engaging social platform comes with no surprise involving great tactics for marketing your brand. You can even keep your attendees engaged by displaying a live Twitter feed for an event with big-screen displays and signage.
But the question that comes up is “How to display the Twitter feeds on-screen at events?” and, this blog is exactly the solution to this trending question. So let’s make headway and get started with brushing up on the concept of the Twitter wall.
Twitter Wall- The Cluster Of Engaging Tweets
A Twitter wall is a social media wall that displays the live tweets of the event attendees on the digital screen via the exclusive hashtag. This makes the Twitter wall worthy to use for brand promotions and marketing.
Twitter hashtag live feed displayed by Twitter Wall are the opinions and experiences of the guests about the event. And the best part is that you can display live tweets on screen and digital signage in complete real-time using a “Twitter Wall“!
Make a note here, a Twitter wall is different from a Social wall. The former acquires content/feeds from the platform Twitter only whereas a Social Media Wall pulls content from varied social media channels such as Facebook, Instagram, Twitter, Pinterest, Flickr, and YouTube, etc
Recently Garnier L’Oreal organized a product launch event and placed a Twitter Wall to display the Twitter live feed on-screen in their event to generate a good conversation about the brand through the online and offline audience. As a result, they got great responses from the audience and it was a huge success for their Product Launch.
Taggbox Display allows you to collect user-generated content from Twitter, say live Twitter feeds by your customers or audience, and display live tweets on screen with amazing themes and layouts!
Also, with Taggbox Display, you have the right to moderate content before it goes live on the Twitter wall. It allows you to filter objectionable or offensive content out and display only that content for community viewing that you approve.
Strategies to Incorporate Live Twitter Feed for Events
No doubt users get fascinated when their tweets are displayed on big screens during an event. Besides, a Twitter wall is an incredible platform to showcase the best user-generated content.
Display tweets on screen and it will tender you with a lot more than just being a display at the time of the event.
Incorporating a live Twitter feed for events using diverse strategies and making it work in multiple ways will prompt a wide exposure to the company. Thus we have stated some of the strategies that you can integrate into events by using live Twitter feeds and acquire its benefits-
Generate a unique and interesting hashtag: Give your attendees a purpose to use this hashtag in their tweets and also share their opinions, experience, and view on the event. This will generate thousands or more tweets on Twitter and who knows, it could become trending too.
Produce a buzz in the event by organizing a question and answer session which as a result will help to intensify the user engagement. Also, you can conduct discussions, and quizzes, and ask the attendees to post these moments on their Twitter feed.
Generate a good social presence by sharing these live tweets during the events on big display screens. It will let your users recognize that you value their presence. As a result, it will support developing your brand loyalty.
Make use of real-time and live Twitter feed by displaying it over the big screens during the event and creating a good brand image.
Post announcements on your Twitter feed prior to the event. This will let your followers know about the event and also will increase your event exposure on a wider scale.
Where Can You Display tweets on screen?
Twitter walls display powerful visual stimulation by displaying real-time Twitter feeds. It not only boosts user engagement but also comes up with brand exposure.
Twitter being the most powerful and famous social media platform keeps your audience engaged during an event. Thus, Twitter walls are valuable for several occasions. Here’s the list where you can use your Twitter wall to display tweets on screen-
1. Event & Conferences
Displaying user-generated content through interactive Twitter Walls is a great way to stimulate interactions and online sharing about your event.
It stirs a buzz about the event and boosts audience engagement and participation. It helps to wow your audience, spread the social buzz about the event, and maximize your branding opportunities.
Live Twitter feed for events is a treat for event planners as it increases engagement and audience participation really easily. Display Twitter feed in the conference and boost the attendee experience with real-time authentic content!
2. Education
Create an engaging and participative environment by entertaining students, parents, teachers, and tour guides with the school/university activities by displaying live Twitter feeds on the Twitter Wall installed at the
- campus
- library
- stadiums
- auditoriums
- and canteens
Display important announcements and give a guide to your campus amenities.
3. Concerts & Festivals
Give your fans an experience of a lifetime and allow them to participate more in your concerts, music festivals, product launches, and others by displaying the real-time Twitter feed on a beautiful digital display.
Allow your fans to share their experiences on Twitter using your dedicated hashtag and display tweets on screen for events. This will make your audience more interested in the event.
4. Government Events
Use the power of social media to spread awareness about a social cause, initiate discussions, and share ideas. Engage the audience from all over the nation to participate in your political discussions with the help of a live Twitter Wall.
Allow people to give their opinion on the matter of discussion by tweeting about it using your dedicated hashtag. Display tweets on screen and keep your users engaged.
5. Hospitality Industry
Displaying a live Twitter feed on a screen in a hotel or restaurant is really a cool idea to go with.
6. Office Displays
Displaying a scrolling Twitter feed in your office lobby helps you show all the positive reviews about your brand/business to your aspiring customers and clients.
Also, it helps to maintain a healthy, positive, and competitive environment in the office premises. Stimulate interactions and effective strategy management by displaying customer feedback.
7. Virtual Events and Live Conferences
Taggbox Display also serves great as a virtual event tool and lets you integrate social media content with your live streaming and virtual events.
Taggbox social media Ticker for live stream sessions provides you the opportunity to integrate social media content, live updates, user interactions, etc. into your live streaming video feed.
You can aggregate & display content from various social media platforms like Instagram, Facebook, Twitter, Google reviews, etc. The social media feed integration makes your live stream more engaging, interactive, & scalable.
Apart from these live Twitter feeds can be displayed in
- Trade Shows
- Clinics and Hospitals
- In-Store Displays
- (DOOH) Display Out Of Home Advertisements
- Product Launches
- Weddings
- Birthday Parties and much more
Must-Have Features Of An Engaging Live Twitter Wall For Events
Create a really interesting Twitter wall with a scrolling Twitter feed by using Taggbox Display. It presents amazing benefits such as live tweet walls, live Twitter feed for events or real-time Twitter feed, etc.
Listed below are some of the other amazing features of an interactive live Tweet wall. Let’s have a look-
1. Highly Compatible
A live Twitter hashtag feed may be used in different types of events, concerts, product launches, office displays, university displays, etc. Each venue has its own specific requirements of display dimensions and display screen types.
Hence a good Twitter Wall must be compatible with different screen sizes and types. It must fit any screen type from small smartphone screens to TV screens, jumbotrons, and others.
2. Displays Real-Time Content
The main essence of a Twitter live feed lies in the content it is displaying on the screen. Hence, it has to be that good! What’s better than a real-time user-generated Twitter feed being displayed on the Twitter Wall.
The audience participation level at any event is highly escalated by the display of real-time Twitter feed published online using the event hashtag by the event attendees sharing their experiences at the event.
This also helps to enhance the overall event ROI. Use Taggbox to display tweets at events for a real-time Twitter feed with amazing customization and moderation options!
3. Mobile-Friendly
Given the role mobile phones play in our lifestyle, a great Twitter Wall will always be mobile-friendly such that you can control all the operations of your live Twitter feed through a smart mobile phone.
It is one of the most important features of any Twitter Wall that eases up the way you function your Twitter Wall. It helps you approve Live tweets to be displayed on the Twitter Wall using your mobile phones.
4. Customizable
An outstanding Twitter live feed will allow you to customize your display and Live tweets according to the look and feel you want to provide your Twitter Wall.
You get a plethora of beautiful themes and layout options to design your Twitter Wall and present it in the most attractive way to your audience.
5. Powerful Moderation
Not everything that the users post on Twitter using your dedicated hashtags is good enough to display an entire crowd of the audience at your event. A fine Twitter Wall vendor realizes that.
Hence, a good Twitter feed display comes with a powerful moderation feature that helps you filter out irrelevant content and displays only the aptest and best quality content on your live tweet feed. After all, your content quality defines your brand image.
6. Robust Analytics Panel
Once you have set up a Twitter Wall and started displaying the amazing real-time Twitter feed on it, now it’s time to analyze the performance of your live tweets feed and how well it is boosting the audience engagement!
The robust Analytics Panel helps you generate reports and dive deep into the performance statistics of your Twitter feed. It helps you provide a direction to your Twitter marketing strategy in order to gain from the enhanced audience engagement.
7. Adds Instagram Feeds Too
A dynamic Twitter live feed will also give you the option to aggregate feeds from other social media platforms like Instagram along with your Twitter content. This helps you add vibrancy and color to your overall content being displayed on the live tweet feed.
Not just that, there are so many other great features that a good Twitter feed display like Taggbox accompanies along with, e.g.- Content Play, Custom Posts, Profanity Filter, Hashtag Highlighter, Banners, Tickers, Full-Screen Announcements, etc.
All these features are added functionalities in your marketing arsenal that help you draft the most effective social media marketing strategy for your brand.
Display Live Twitter Feeds in Events on Any Screen Type
Live Tweeting During Events
During the OnePlus6T launch back in 2018, it utilized Twitter with seven handles to boost expectations and stream it live over New York City and all over the world.
OnePlus started managing ticket sales a month before the launch event. To invite people it used a video website card to get their tickets and also it would be live-streamed for all those who can’t attend it in person.
Fans were liking the announcement tweet and could demand a reminder when the #OnePlus6T event stream started.
OnePlus attained success in capturing the attention of the clients for its brand in an in-depth competitive outlook for its #OnePlus6T launch. It, as a result, drives more conversation and video views.
OnePlus’ results have revealed why Twitter has become the go-to platform for fruitful debuts.
Closing Note
By the time you begin utilizing this social media platform for your business requirements and objectives, you will find out new and innovative approaches to use this platform.
It is not only powerful for your brand growth but also helps in user engagement. Also, by using the associated hashtag or with the popularity of an event, you get the opportunity to reach new clients.
