Have you ever entered any event and be amazed by the big glittering screen attracting...
2019 has arrived and the first month of January is already over. By now it’s completely safe to say that traditional marketing has been overwhelmly wrapped by the social media marketing hype. Stepping into the second month of February makes us realize how fastly and dynamically the world of social media is growing and still there is a long way … Read More
When it comes to marketing for brands, social media has always been a crucial and foremost platform to cause recognition and enhance user engagement. Approx every month, over 2 billion users on Facebook, one billion users on Instagram, and 350 million users on Twitter are active. In short, people like to spend most of their time on social platforms. That’s … Read More
Trying to build a secure marketplace for your brand? Brands invest a lot of time to come up with new products, and the perfect marketing strategy to promote them among the potential customers. According to PwC’s Global Consumer Insights Survey 2018, there has been a change in the way brands deal with the customers and respond to their queries. They … Read More
A few days more and the merriest season of the year will be here. Yes, the countdown for Christmas has begun and we just can’t wait to see our social media profiles fill with uber exciting & engaging Christmas campaigns. Believe it or not, most of the brands have already spinning their magic around social media campaigns all with one … Read More
Social media platforms like Twitter, Instagram, and Pinterest revolve around a hashtag. It is widely used across several platforms to increase user engagement, improve brand image and for community building. Hashtags play an essential role while creating and curating user-generated content. For a brand to increase interaction with customers and generate up-to-date content, hashtags are really beneficial. Using a trending … Read More
In the last few years, social media walls have increased retail sales around the globe. Retailers and shopping malls have found out new ways, from paid partnerships to Pinterest posts, that increases customer’s participation in the online contest too. If you want to bring the social media campaigns to the limelight, you need to increase your posts on social media … Read More
What Is Content Curation? Content curation is the task of brainstorming to find relevant and engaging content for social media feeds. I believe that creative and fresh content that’s also value-adding in nature is loved, liked and shared by people the most. Social media managers spend hours to find such engagingly ‘appropriate content’ for their audiences. One wrong move and … Read More
Fund Raising events and activations is an extensive occasion for nonprofit organizations. It can involve a great deal of effort to gather resources for achieving a cause. However, in the world of today, when social media marketing influences most of our decisions, actions, and inclinations; leveraging upon a social community to attain fulfillment of your goal appears to be the … Read More
Over 330 million active users per month! According to a statistical study, the introductory figure indicates the number of Twitter’s active monthly users. If we translate these terms from a marketer’s understanding, this number implies the opportunity for a brand to enhance awareness and generate enormous UGC through Twitter. Nonetheless, to capitalize this opportunity, a brand needs a credible content … Read More
On 4 April 2018, Surprisingly Facebook made some changes in their APIs without any prior notice for the both Instagram and Facebook. Unexpectedly Facebook updated their plans to restrict data access. Some of these updates were expected but others are completely shocking. These updates definitely can affect all users of Facebook API and Instagram API. Facebook made these changes to … Read More
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