Best Social Media Marketing Strategies You Just Can’t Ignore in 2019

Digital Marketing

2019 has arrived and the first half is already over. By now it’s completely safe to say that traditional marketing has been overwhelmingly wrapped by the social media marketing hype. It makes us realize how fastly and dynamically the world of social media is growing and still there is a long way to go when it reaches its peak of popularity.

Social Media Marketing

Social media marketing has time and again proved it’s worth in promoting and marketing small businesses to new levels of success. It is an ever-changing field and it becomes really important for marketers to keep themselves up to date with the latest trends of social media marketing to be ahead in the game.

Here is a guide to help you create the most effective social media marketing strategy by analyzing the latest trends of 2019. Let’s get started.

1. Engagement Is Now More Important Than Ever

As Social Media moves forward in rightfully proving itself as the next marketing stop for all businesses, big or small, driving a potential user engagement on social media about your brand is vital for your business to grow.

Social Media engagement
Source

Now when organic reach has become harder than ever, it is really important to understand that engaging, relevant and interesting content is the only key to survival out there in the cut-throat competition.

Algorithms are constantly updated and they become smarter day by day, so there is no shortcut to drive genuine engagement. Encouraging people to like, comment and share your content is not enough anymore.

Social media emoji

Here are some tips to drive meaningful engagement through your content on social media platforms-

a). Don’t just keep talking about your brand. Talk about your topic too. Don’t be the big-headed brand that just talks about itself. Rather, let others lead the discussion and join in by providing valuable information regarding the latest trends in the industry. This presents you as a valuable entity and a useful one too.

b). Share other people’s content too. If someone else has a better solution to a query, don’t be shy to share it on your social feed. This presents you as a brand who are more dedicated to present their customers with a definite solution, whether it comes from you or someone else. This also allows you to keep your content diversified and prevent it from becoming boring. This keeps the customers interested in your brand.

Share other people’s social content too

c). Interact with influencers like bloggers and social media influencers and use that relationship to get your content shared on different platforms. The more people read your content, more likely is the engagement. You could offer benefits or freebies to the influencers in return for the collaboration. You could also consider Guest Posting which is also a great way to increase social media engagement.

d). Make your customers feel valued and engaged by actively replying on their posts and queries. This also increases their loyalty towards your brand. Use social media tools to find who is mentioning your brand and where. Respond accordingly.

2. User-Generated Content – The Ace of All Cards

User-Generated Content is the content generated directly from the users. It is the best form of social media marketing as 92 % of people believe in recommendations from friends and family over all forms of advertising.

Now, the popularity of UGC is higher than ever because people post exciting content on social media all the time. So, it is free content for brands waiting to be used.

User generated content

Word of mouth marketing, stories, and images shared by existing customers about your brand on their social media account play an important role in the buying decisions of your potential customers. Incorporating UGC into your social media marketing strategy adds a personal touch to your brand and customers relate to that. Many big and small businesses have been using UGC in their marketing tactics to ripe the benefits associated.

UGC helps to enhance your brand image and hence the trust factor for your business also amplifies profiting you economically. Customers are smart. They know who is faking it out and who is authentic. UGC helps you establish that authenticity because it provides any potential customer with the proof of your product’s quality given by the people already using it. This gives them that extra push required to convert from an aspiring customer to an existing one.

3. Social Walls – The Ideal Platform to Showcase UGC

A social wall is an aggregator and a display tool for social media feeds. These feeds are extracted from social media platforms like Twitter, Instagram, Facebook, LinkedIn, etc. It enables you to bring everything at one place and interact with people engaged with your content in real-time be it at any event or on your website even.

Social Walls are the new generation superstars of marketing tactics. They allow you to showcase user-generated content to a wide audience range at any event or website. They aggregate feeds from various social media platforms and show them at one place.

It is like the wall of fame for the audience at an event where everyone likes to be featured on hence driving the user engagement to an insanely new level.  It is the best tool to accelerate your word of mouth marketing and make your event something that people talk about for days.

Twitter Wall at event

Besides events, a social wall embedded on a website is a great idea to drive user engagement, escalate dwell time, increase click-through rates and conversion rates.

See also: What is a Social Wall?

Best UGC Platform

4. Vogue of Live Streaming

Almost 80% of the audience prefer live videos to blog posts or social posts. The popularity of live streaming through Facebook and Instagram has given the marketers a key opportunity to explore it in their favor.

Vogue of Live Streaming1

Also, live streaming helps you earn the “Authenticity” factor as it helps in building trust and loyalty with the brand. Risks like technical issues may arise so they must be taken care of earlier itself, but even the audience understands that only an authentic content leaves room for genuine mistakes. Live streaming is one of the most effective social media video marketing strategy used by businesses these days!

Live streaming

The upsurge of live streaming indicates the inclination of people towards videos and also the feel of being “part of the moment”. Live Streaming makes that possible. It is more engaging and interactive. They add a new dimension to the personalization of the content. Also, a single click connects you live with a broader audience base.

5. Vertical Videos and Social TV

The most recent developments in the field of social media are social TVs and vertical videos. The most famous one in this category is Instagram TV (IGTV) which allows you to make channels and post longer videos there. Youtube TV and Snap Originals are also the same kinds of social TVs.

IGTV Social TV

It encourages more brands to transform into a broadcaster because as you know pictures and videos speak louder than words. This has established social TVs as a platform to advertise and create customer base just like traditional TVs. with exclusive channels of your interests.

6. Visual-First Marketing

2019 is all about visuals. Be it a live video or a story (vertical videos/ images lasting 24 hours), videos continue to dominate social media and are undoubtedly the next trending visual marketing tactics of 2019.

With Youtube already being a platform for creators to create and post video content for the audience, now social media platforms like Instagram have also started trending and encouraging video contents through IGTV. Having a presence on these platforms can really benefit a social media marketer as it provides immense opportunity and audience base for brand promotion.

Other trending feature of social media these days is the 24 hour Story (video/ image) feature. Stories are easy to create, fun, engaging, spontaneous and authentic. They are literally everywhere. The trend started with Snapchat and has spread like a wildfire to Instagram, Facebook, and even Whatsapp.

Visualize Your Marketing

There are currently more than 400 million people consuming Instagram stories on a daily basis. Hence, it’s high time now that social media marketers understand the effectiveness of stories in their marketing strategies. The trend has clearly shifted from “text-first” to “visual-first” and that’s how the marketing strategies should be planned now for better results.

7. 360 Degree Images

Well, it is still a new concept for people as Facebook is the only social media platform endorsing it right now. But it will soon grab the hype it deserves and it’s always good to stay ahead of the race and be prepared to employ the new tech in your marketing strategy. Isn’t it!

360 Degree Images

This feature simply allows you to make a 3-D view of the surroundings by clicking the picture in a panoramic mode giving your viewers an experience as if they are a part of the scene. That’s cool, right!

It is a great tool to drum up interests and engagement of users on your social media platforms. Besides using it on social media, 360° images can also be embedded on your website to give an experience of virtual reality to the visitors of your website.

Summary

So, overall it was a gist of all the trending social media marketing strategies that had started sparkling from past couple years and have now grown into a whole wildfire. It is the right time for those who want to employ these tactics to make their marketing strategies more engaging, interactive and fun for their audience.

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