Social Media Virtual Event : Engage Your Audience Virtually

11 minute read

Now social media is not limited to promotions, it has widened its scope from social media marketing to append success stars on virtual events. 

Seeing such potential, many companies shift their social media marketing efforts from promoting events to increase audience engagement, social proof, enhance the experience, and innovatively design content for virtual events.

Online webinars, meetups, Live chats, virtual conferences, online congregation, virtual ceremonies, virtual seminars, etc. social media is a boon for all.     

As virtual events and online occasions are getting more ordinary in advanced times, and there will be a worldwide crowd as participants. It will become a necessary aspect for organizers to adopt the best strategy to engage their virtual audience sitting on another side of the screen. 

Arranging, advancing, and facilitating a virtual occasion requires a similar tender loving care as a genuine occasion requires.

So here, you will learn how to engage your audience in different sorts of virtual events and how other communities like VPC, PAROOKAVILLE, etc. are using social media for audience engagement in their virtual events.

Virtual Event & Social Media- A Brief Introduction

A virtual event is any organized event meet-up that happens online rather than in a physical location.

The range of these events varies from small questions and answers sessions to large-scale conferences with thousands of attendees taking part in them from different locations. 

Social Media & Virtual Events can be a great combination, as social media proven to engage the audience with its color elements

Integrating social feeds into virtual conferences leverage exceptional benefits with effortless effort. 

Check how you can enhance audience engagement with social walls in virtual events

Use of Social Media in Variety of Virtual Events

Luckily there is a wide range of events that can work very well as virtual events such as theatre, educational talks, music events, college and university events, poetry reading, and many more. You can easily conduct your virtual events with an excellent platform such as Taggbox that displays a powerful social wall and enhances audience engagement. 

An extensive range of virtual event varieties has manifested victories for diverse companies or businesses. Here are some ideas listed that could be an extraordinary thought to exploit social media in various virtual events.

Online Conference

virtual event social media

An online conference or summit can be an extraordinary method to educate your audience from a far distance. Through online conferences, you can create various sessions for your virtual attendees all through different times much the same as during a regular in-person conference. 

It’s time for you to pick up the best method for audience engagement, you can display social walls with Twitter, LinkedIn, and Facebook feeds. It will boost your professional side and attract your virtual conference audience with your social presence. 

Live Stream

Hosting a social media live streaming or streaming through other platforms is just another method of conducting virtual events. As it is a budget-friendly and simple way to host a virtual event and invite their audience, many companies or brands use this method to connect with audiences. 

Social Wall consists of hashtags, feeds, reviews, testimonies, user-generated content, from Instagram, Facebook, Pinterest, Twitter, etc. can build a strong connection with your audience. 

Must Read: Real-Time Social Media Ticker With Virtual Event Live Streaming

Virtual Webinar

Mostly webinar is a form of a virtual seminar conducted online to educate the audience using virtual platforms. Moreover, it is an extraordinary method to spread the word about your business or launch. During a webinar, a speaker hosting an online presence has a huge load of engaging audience.

However, you can lower this burden by integrating social media into your virtual webinar.  You can build an appealing social wall with the hashtags that your fans used for your brand, company, or best-selling product or service over social media channels. 

It will build social proof as well as build a reputation with your audience. 

Virtual Workshops

Hosting an online workshop is a great idea when you wish to educate your attendees about how to generate a content strategy, an ad, a presentation, or anything else. By streaming a presentation or video of yourself you can get connected with your audience. You can also assemble distinct sorts of online workshops that are each significant to your audience.

Create an alluring looking Social Wall from the last workshop picture you posted on social media channels. 

Social Media Marketing Ideas For Virtual Events

1. Paid Promotions

Paid promotions are the traditional method of advertising and reaching the target audience. Create visually appealing brochures for your virtual event and upload them on social media. Put them up for paid promotions. 

Social media platforms like Instagram have features that allow you to moderate your promotional activities to only focus on the target audience. Instagram and Facebook have filters like age-group, gender, location, and the people who have searched for particular keywords related to your business.

Another additional feature is the tap bar right below the post. You can choose whether you want to direct your audience to your profile, website, or direct messages.

2. Hashtags

Hashtags are a weapon for social media marketing. If you want to have a successful social media marketing campaign, you must have a unique hashtag, a hashtag that is memorable for your followers and target audience. 

Use the unique hashtag for all your social media posts and encourage your customers to do the same. Use a social media aggregator tool like Taggbox and collect all the posts and display them on your website, social media wall during the event, and other marketing touchpoints. You can also use these posts for future marketing campaigns.

Not just that, you and your audience will be able to view all the posts related to your virtual event just by putting the unique hashtag on the search engine of the social media platform.

3. Influencer Marketing

Almost 90% of Instagram users follow influencers and take these influencers’ suggestions into account, influencing the user’s purchase decisions. That is why Influencer Marketing has become a very successful tool for marketing. 

Invest in the right influencers with an audience similar to your target audience. It is the only way you can ensure that your Influencer marketing campaigns become successful. 

As your influencers post your virtual event brochure, share a short video to encourage their audience to participate. They can also encourage audience participation in your hashtag campaigns and promote your unique hashtag.

4. Choose The Right Platform

It might look like a minor thing, but choosing the right social media platform can be very beneficial to your social media marketing efforts. Be where your target audience is.  

If you want to focus on visual marketing, then Instagram and Pinterest must be your target. If your event focuses on business and corporate-related topics, then Linkedin is perfect for you to build your network. 

Twitter’s audience is more passionate and vocal about their views. When it comes to Snapchat, you will find younger and youthful audiences there. Identify what outcome you want from your social media marketing campaign and choose your platform accordingly. 

5. Use In-built App Features

Social media platforms have many features that are for social media marketing. Instagram has the story countdown feature, which allows you to put a countdown for your virtual event. It will help generate curiosity among your followers; with the save the countdown feature, your followers can save the countdown, and they will receive a notification whenever the countdown ends.

Facebook also has a Facebook Event feature you can use to create an event page for your virtual event. Include all the details related to your event, tag the official accounts of your event’s speakers. You can also post pictures of your past events to create excitement among your visitors and potential visitors.

Not just that, Facebook events also have a feature for the users to choose whether they will attend your event or not. Encourage your followers to choose among the options it will appear on their friends’ news feed, which will create advertising opportunities. You will also get an estimated number of people attending your virtual event.

Examples: Check Others Integrating Social Media Into Virtual Event 

VPC Inc Using Twitter Wall For Virtual Social Event

vpc inc Virtual Social Event

VPC Inc. is a company that offers special event production and live events, that specializes in virtual events and video content creation for its clients. For honoring doctors, nurses, lawyers, and other professionals, this company was producing a series of virtual events for their clients.

To carry audience engagement to virtual events like these it required a solution i.e. a tool or technology. Integrating social media into your virtual events can maximize audience engagement, reach, and communication in the event. 

VPC Inc. discovered the ideal solution in Taggbox to combine social media and brand audience communication opportunities to their virtual event for the client.

Must Read: How to Host a Virtual Event in Just 14 Steps – 2024 Special

PAROOKAVILLE Boost Event Engagement Using Instagram Media Wall in Live Virtual Social Event

PAROOKAVILLE is the greatest Electronic Music Festival that takes place in Germany since 2015. It is not at all a regular festival. It is something crazy that stirs once every year as the world’s most festive place. 

With the effect of the pandemic, every festival or activity has been restricted. However, this music festival discovered its way and took place in Germany in the month of July. However, the question is how did they do it in the midst of all these restrictions? How they allow thousands of people to attend and engage?

The success of Parookaville happened with the support of Taggbox. Using their different social profiles, they proceeded ahead with live streaming their event live from Germany. This allowed the global audience to take part in the event and experience the music festival.

Thus, Taggbox is an excellent UGC platform that turned out to be an ideal solution for Parookaville to discover, collect and display some astonishing and valuable UGC from diverse social media platforms to their website and in the event.

Must Read: Top Virtual Event Tools and Technologies for 2024

Taggbox – Effective Solution For Virtual Event & Social Wall

Taggbox is an intelligible tool to create and build awesome-looking social media walls to display on digital screens like event walls, virtual event streaming, etc. With more than 15 social media platforms and integrating with virtual event platforms, Taggbox helps you easily fetch vibrant social posts and design it into beautifully designed themes that enhance the audience experience. 

With Taggbox, you can start curating social media feeds, apply customization, and code-free integration into any form of virtual event with a single click. Taggbox compromise various features and functionalities so that you get every solution in one place.

Boost your audience engagement with social walls and enhance the virtual experience that fascinates your audience every moment they are interacting with your virtual event. 

Add Social Media Wall in Your Virtual Event

Try Taggbox Display

Amazing Perks Of Social Media Wall With Virtual Events – Other Than Engagement

Through live streaming a virtual event you can operate a large number of participants. By merging live streaming with the social wall, the attendees experience a new world of communication without installing anything. They can easily communicate via their social media accounts.

Virtual event walls offer diverse benefits for virtual events. Here are some of them-

  1. Without disturbing the live-stream, the attendees can communicate with each other. Moreover, they do not blur out into the background as they become visible with a social wall. 
  2. The attendees can post their photos and thus speakers do not feel like they are talking in a vacuum as they can see them.
  3. You can even make use of a hashtag that allows the audience to ask questions. Everyone else can also look at the questions as they will then appear on the wall.
  4. Using the hashtag and Virtual event wall you can keep the conversation going after the event as well.

Virtual Events Social Media

Taggbox “Virtual Events Social Media” solutions revolve around virtual events and digital conferences to improve digital event engagement and experiences. 

This is the best platform that supports integrating social media feeds on your social wall during a virtual event and drives more engagement. It makes your social wall more entertaining, intuitive, and engaging for award shows, conferences, concerts, seminars, weddings, or any other.

Taggbox’s virtual events social media solutions are incredibly intuitive and versatile that can make any event important and connect with the audience.

Boost Your Virtual Event Engagement

Try Taggbox Display

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