Welcome to the introduction of the new ticker theme from Taggbox that aims at the magnification of live streaming possibilities in events like a seminar, conferences, concerts, venues, activations, exhibitions, etc.
Events & other offline display activations have become quite a popular mode of communication and promotions by the brands. They are popular as they provide real-time interaction and audience engagement with the brand.
In recent times, the event technologies have seen a massive up-gradation to make the events & activations more exciting, engaging, and expansive to a huge audience. Live streaming is one such tactic that planners or marketers use to make their events engaging and widely-available.
Live Video Streaming – Why Do They Do It?
Video content has become hugely popular in the last few years and social platforms have taken it to the next level with live video streaming like Facebook Live, Instagram Live, etc.
Brands & marketers have already been using social media to promote their event but now they have identified live streaming as an opportunity to magnify their offline marketing reach, engagement, and exposure.
Here are some of the best benefits of live streaming
- Creating a buzz about the brand & its activities through social media platforms
- Video content consumption is on the rise leading to maximum audience interest
- Live stream builds curiosity among people to join the event in-person
- Reach magnification through taking the digital media to the audience
- Increase in audience engagement and participation be it, the online user or in-event attendees
- Extremely cost-effective and easy-to-use technology
These are the key reasons why planners, organizers, and marketers are resorting to live streaming such as in events & other display promotions.
Now, Taggbox has brought a new display theme called Social Media Ticker that enhances the capabilities of live streaming to make it more engaging, interactive, and powerful.
What Is a Social Media Ticker?
The social media ticker theme from Taggbox is a new theme that allows the users to create a social media feed and display it along with Live streaming.
When you are Live twitter feed streaming your event or any other activity through any digital screens with the help of Live streaming software, the social media ticker theme can be integrated with those apps to display the feed of social media content on the streaming screen.
With Taggbox, you can collect and curate content from social media platforms like Facebook, Twitter, Instagram, YouTube, Pinterest, etc. into a social media feed using hashtags or handles.
You can display this social media across digital screens and devices but the ticker theme here is specially designed for integration with the Live streaming technologies to take minimum space on the screen and yet creatively display amazing social content with real-time updates.
How to Do it?
There are a number of live streaming software available today, but the basic process of displaying real-time social media ticker with live video streaming remains the same on all of them, First, you have to create a ticker themed social media wall with Taggbox and then use the wall URL in your live streaming software! We are providing you with the procedure of some of the famous live streaming software, If your software is different, feel free to contact us anytime for assistance!
Social Media Ticker With Live Streaming in Wirecast
Social Media Ticker With Live Streaming in OBC Studios
Start Integrating Your Live Video Streaming With Social Media Ticker
Benefits Of Social Media Ticker Theme With Live Streaming
Here are some of the key possibilities that you can uncover with the integration of social media ticker themes with Live streaming.
1. Extend Your Reach & Exposure
Live streaming is helping you attract the audience to your events & activities where displaying social media ticker can help you magnify your social reach and exposure.
When the users will come across the ticker they will become aware of your social activities & profiles leading to increased possibilities of more followers and mentions.
2. Increase Engagement & Interaction
The best & most advantageous benefit of social media ticker is that it helps you increase audience engagement and interaction where the audience can take part in the in-event discussions, Q&A sessions, panel interactions, and much more.
The audience can share their questions, experiences, feedback, queries, suggestions, opinions, etc. using the event or brand hashtag and the post will be displayed on the ticker.
You can also increase engagement and interaction in the Live streaming of your meetings, seminars, conferences, remote working activities, educational sessions, etc. with the social media ticker.
3. Highlight Social Sentiments
While you are streaming some crucial actions and activities on screens, the social media ticker can be an excellent solution to understand the sentiments of the audience regarding the event or the course of actions being displayed in Live streaming.
For example – If you are conducting an important conference or event with a topical debate or if you are showing through streaming the real-life implications like a product launch, the social media ticker can show what audiences have to say about it.
Brand marketers are constantly facing a challenge of offline reach & audience engagement while planning and organizing their events & activations. These technologies have been a major help in this quest for conducting successful events.
The launch of a social media ticker theme and its integration possibilities with Live streaming tools allows you to uncover greater possibilities in the offline digital display marketing ecosystem.
If you wish to try social media ticker theme from Taggbox then you can reach out to us. And we will help you get started with it and how you can integrate it into your Live streams.