There is a lot of buzz about harnessing the power of visual marketing strategy and visual UGC to engage users with brand promotions and activities.
2020 is all about Visual Marketing Strategies. The importance of visuals is rocketing sky high given the penetration of social media into all aspects of human life.
This presents an incredible opportunity in front of the eCommerce industry to incorporate visuals into their marketing strategy. 74% of marketers employ visuals in their content strategy. This indicates the significance of visual content marketing strategy in the growth of any online business.
What Is Visual Marketing?
Visual Marketing is when you employ visuals like graphic designs, videos, infographics, and images into your marketing strategy for your Visual Commerce store. It helps your customers to visualize your products better and make an informed decision.
41% of the marketers claim visuals and infographics as the best performing content.
The span of consumer attention is reducing gradually and visual marketing is how you capture your users’ attention. You may not even realize it but the number of impressions a single relevant visual incorporated in your blog or website can bring will blow away your mind.
Five Reasons Why Visual Content Marketing Is So Important
Visual Marketing is trending and is here to stay for the long run. Whether you are a small business still figuring out to start its own Social Commerce Platform or a well-established enterprise already earning revenue from its Visual Commerce store, visual content marketing holds importance for every business with an aspiration to have an online presence.
Here, this infographic explains the 5 reasons why Visual Marketing is so important for any Visual Commerce businesses.
Leveraging Visual Marketing For eCommerce Businesses
Simply put, Visual Marketing is a set of ideas and strategies which employ visuals as an important element of your marketing campaign in order to attract more potential traffic to your eCommerce store, make them stay, engage with your website, and make the final conversion happen.
Here, we present you the best of the practised visual content marketing strategies that hold ultimate relevancy as per the marketing scenario of 2020.
Come, let’s have a look at these.
1. Let Your Customers Tell Your Brand Story
As they say, if you want to keep someone happy, make them the center of attraction. So, that is what you do with your customers. You make them the center of your brand journey.
Let the voice be theirs but the story is yours. Incorporate images and videos sharing your real customers’ brand experiences on your eCommerce web site’s homepage, product page, dedicated pages, etc. That’s how you build a credible brand image where your customers advocate for your brand through their brand experience stories.
2. Provide A User-Friendly Experience
Other than being customer-centric, there are other factors too that contribute to the building of a successful Visual Marketing Platform. A major factor is having a user-friendly interface for your Visual Commerce website.
When you include visuals as part of your website’s content, you increase the likelihood of customer engagement of your website visitors. Let your customers have a personalized experience through images and videos at your eCommerce outlet that makes them revisit your online store for their next shopping session.
3. Be Mobile-Responsive
Being a mobile-responsive Visual Commerce Platform is no more an added feature but a necessity to survive the competition. With 54% of total visitors being mobile-driven and 30% of the total purchases being done through mobile phones, your Visual Commerce platform has to be mobile-responsive if it intends to succeed. Your visuals must be adapted enough to suit to different mobile screens. Make shopping a few clicks affairs for your users.
People follow visual instructions 323% better than written instructions
4. Be Your Customers’ Ally Throughout Their Journey
Be your customers’ friend throughout their shopping journey on your Visual Commerce website. When your customers come to your website they may not very well know what actually they intend to buy. So, guide them throughout their shopping journey with the help of visuals.
Place relevant visuals of customer reviews and testimonials on your homepage to earn users’ trust in the first place. Later, place high-quality visuals on other webpages to describe the products better. This allows your users to visualize your products better and make informed decisions while making the purchase.
5. Turn Your Social Into Sales
Using your earned social media content to earn user trust and increase eCommerce sales is one of the smartest ways to grow your Visual marketing platform. Shoppable Posts are today’s trend. They help you close the distance between discovery and purchase. All you need to is discover your earned media over the internet, tag your products with these social posts, and just embed them on your Visual Commerce website.
That’s it. Selling products by making your user-generated social media posts into shoppable content is a great way to earn user trust and drive them to the final point of purchase, that too on your own website. It avoids the need for redirecting your users to multiple pages in order to buy a product. This prevents confusion and abandonment of cart.
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6. Employ UGC Marketing
UGC is the most vital element of any visual content marketing strategy. UGC Marketing is the best way to employ visual marketing into your brand promotion strategy. UGC, i.e., User-Generated Content, also known as your earned media, includes visual wealth like social media posts, images, videos, testimonials, comments, etc.
These are created willfully by the users themselves. Hence, they are the most trustworthy form of brand marketing. They are attractive, engaging, and relevant visuals that enhance your brand marketing to a totally another level.
7. Stronger is the Community, Better Is The Brand Loyalty
Engage your customers with brand activities thereby creating a community around your brand. The stronger this community is, the better is the engagement of your users with your eCommerce brand and the more loyal the customers are. In fact, this community is the one you can count on when it comes to producing advocates for your credibility and great quality of your services and products.
These are your social proof. Build this community stronger by encouraging brand activities, contests, creative art submissions as per your brand requirement. These submitted visual entries can also be used as your user-generated content.
Watching product review videos is preferred 4X more times than reading product review feedback
8. Easy Checkout Process
Checkout Pages are the last step of any shopping journey. This is where the actual conversion happens. It is very vital for your Visual Commerce business to have simplified and easy checkout process because not having one might drive your potential customer away at the last step.
Auto-filling of shipping details and automated checkout bots are a great help in simplifying the overall checkout process. Incorporating UGC visuals at the checkout pages give your customers that final push to make the purchase. Offering free shipping over a particular pricing cap is also a great motivation in completing the checkout process for users.
Best Visual Marketing Examples
Wayfair is an American company that sells furniture & home products. A perfect example of visual marketing where they use Instagram to promote & sell their products.
They use enticing images & captivating videos of well-planned and pleasing home decor setting displaying their products. The presentation of their products is so flawless and visually-appealing that they capture the users’ attention immediately.
Be it the color scheme, product aesthetics, realistic approach, etc. are all aligned perfectly.
2. National Geographic
A television network with over 130 million followers on Instagram & 46 million on Facebook is ruling the visual marketing ecosystem. A channel about earth & its adventures does the same for their social profiles.
Firstly, they have a stunning gallery of photos and videos captured by professional photographers with the power to show the “magic & truth of the earth” with just a picture.
They create an experience around their visuals of cultures, people, places, animals, etc. that gets engagement from millions of users, broader reach, and much more.
NatGeoYourShot, a profile of NatGeo where they share user-generated visual content is also quite popular among the users with over 3 million followers.
As you saw the name, you might have recalled a Nike advertisement with captivating video, sports & athletes, inspiring music & words, intriguing sound, and maybe more.
Nike has been at the top when it comes to leveraging visual storytelling for marketing. They create engaging video ads filled with emotions that attract users.
The highlight is that their videos might talk about diverse things but in the end, it all boils down perfectly to their tagline “Just Do It” leaving the viewers motivated and awe-inspired.
So, these are some of the most effective Visual marketing strategies that will help you grow your Visual Commerce business in 2020. Start incorporating visuals into your visual content marketing strategy and see the amazing results by yourself.