What Is a UGC Creator & How to Become One in 2023 + Examples

2 minute read

Are you ready to live your dream of “Internet money”? Then step in and become a UGC creator before you miss out!

In this everchanging space of the digital world, the role of a UGC Creator holds tremendous potential for aspiring individuals like you.

Join us on this blog as we explore the path to becoming a UGC Creator, uncover the latest trends, and provide practical insights to kickstart your journey. Get ready to unlock your potential and embark on the rewarding path of a creator!

How about we dive deeper into this guide on what is a UGC Creator? But before going into deep, let’s clarify the differences between UGC creators and Influencers:

What Is A UGC Creator?

A UGC Creator is a person who records their experience through videos, images, or text to promote a brand(Sponsored content). Even though a brand sponsors it, they make it appear personal, authentic and aligned with their unique style to their audience.

Furthermore, unlike influencers who often focus on personal branding and showcasing their face, UGC creators are not obligated to show their faces or reveal their identities. They can create content anonymously or without prominently featuring themselves, allowing the focus to be on the content itself.

Brands have realized that consumers are seeking authenticity. Consumers are more into low-key content created by someone like them rather than created by someone famous or with too many followers. With user-generated content gaining a huge populace, brands want to be more relatable to their audience. So now we see more brand campaigns looking like someone like you and me creates them.

How to Become a UGC Creator (6 Steps Guide)

To become a UGC creator, you can follow these steps:

  1. Identify your Niche
  2. Choose Your UGC Platform
  3. Develop your UGC Strategy
  4. Create Quality UGC Content
  5. Build Your UGC Portfolio
  6. Reach Out to Brands

1. Identify Your Niche: Choose an area you are passionate about and want to create content around. This can be anything from cooking, fashion, beauty, travel, or gaming.

2. Choose Your UGC Platform: Select the platform(s) where you want to create content based on your niche. Popular options include Instagram feed, YouTube, TikTok, and blogs. There are also tons of AI tools including content writers, blog writers, and more that can help you pick which content to create and what resonates best with your audience.

3. Develop your UGC Strategy: Create a content strategy that outlines the type of content you will produce, the frequency of your posts, and your desired style or tone.

4. Create Quality UGC Content: Your content should be engaging, informative, and relevant to your target audience. Use high-quality audio, images, and videos to make your content more visually appealing.

5. Build Your UGC Portfolio: Creating a UGC portfolio means showcasing yourself, building trust, opening career opportunities, engaging with your audience, and increasing collaboration opportunities.

6. Reach Out to Brands: As a User Generated Content (UGC) creator, the size and engagement of your follower base play a pivotal role in your online success. A dedicated and enthusiastic audience ensures that your content reaches the right individuals, opening doors to exciting collaborations with brands and businesses, especially a B2B internet marketing agency.

Note: Some platforms may require you to meet certain eligibility requirements before you can publish UGC. For example, YouTube requires you to have at least 1000 subscribers and 4000 hours of watch time in the past 12 months before you can monetize your videos.

Valuable Tools For UGC Creators

Now that you know all about the perks of being a UGC creator and how much brands are investing in them, are you motivated to become one yourself? Well, guess what? We’ve got many tools to help you kickstart your journey and reach the top. These tools for UGC Creators are perfect for beginners like you and can really take your content creation game to the next level with minimal effort.

  1. Taggbox: This fantastic content collaboration tool allows you to gather, curate, and display user-generated content from various social media platforms. It’s a great way to showcase the content created by your audience and increase engagement.
  1. InVideo: If you want to create stunning videos, InVideo is your tool. It offers a user-friendly interface and a wide range of features, allowing you to edit and customize videos effortlessly. You can add text, music, effects, and much more to make your videos stand out.
  1. AnswerThePublic: This search listening tool helps you understand what your audience is searching for online. By analyzing search queries, AnswerThePublic provides insights into popular topics, questions, and trends. It’s a valuable resource for generating content ideas that align with your audience’s interests.
  1. OpenAI Chat: Here’s an AI tool that can be incredibly useful for generating creative ideas, refining your writing, or even having conversations. OpenAI Chat leverages advanced language models to provide assistance and insights, making your content creation process more efficient and engaging.
  1. Notion: Regarding content planning and scheduling, Notion is a powerful tool. It allows you to organize ideas, create to-do lists, and set deadlines. With its flexible and collaborative features, Notion helps you stay on top of your content creation game.
  1. Canva: Visual content plays a vital role in engaging your audience, and Canva is the go-to tool for creating stunning graphics, social media posts, infographics, and more. With its easy-to-use interface and a wide range of templates and design elements, Canva empowers you to create visually appealing content without professional design skills.

UGC Pricing: See What Platforms are Offering to their UGC Creators

On average, UGC creator charges $520 in 2023. However, this number can vary depending on the platform. A platform-wise list is provided below, do check it out!

Social Media PlatformAverage UGC Creator Fees for Brand Videos
YouTube$2,000 – $10,000+
Instagram$500 – $5,000+
TikTok$500 – $5,000+
Facebook$500 – $2,000+
Twitter$200 – $2,000+
Pinterest $200 – $2,000+

Note: These figures are estimates only and should be taken as a rough guide. The fees charged by UGC creators may vary significantly based on factors such as the creator’s reputation, audience size, engagement rates, content quality, and the scope of the brand’s campaign.

How are UGC Creators Different from Influencers?

Regarding UGC creators versus influencers, there are distinct differences worth noting. UGC creators prioritize authenticity, content ownership, creative control, community engagement, and diverse monetization approaches. In contrast, influencers often focus on brand promotion, may sacrifice authenticity, have limited creative control, and rely heavily on brand partnerships. 

While there can be an overlap between UGC creators and Influencers, the key distinction lies in the emphasis on authenticity, content ownership, creative control, community engagement, and monetization approaches.

Why Have Brands Started Investing In UGC Creators?

Building trust in this age of marketing requires seller transparency and multichannel outreach. Today, this has become possible with user-generated content creators. That’s because UGC is authentic and compatible with every marketing scenario, like social ads, email marketing, product marketing, event marketing, etc.

Calculate Your Monthly Savings with UGC Value Calculator

Required Posts Per Month?


Monthly Influencer Marketing Budget


Monthly Savings with UGC


The idea of user-generated content is to showcase a real-life brand experience, and brands are all up for it, but they want a good amount of UGC. So, how can they generate that? That’s when UGC creators come to the rescue.

Here are a few reasons why brands need UGC Creators:

1. UGC Creator Can Be Cost-effective

UGC content creation is often cost-effective because it reduces the need for brands to create content from scratch. Brands can leverage consumers’ content, saving them time, money, and resources.

2. UGC Creator Creates Exactly What You Want

User-generated content creation is beneficial in many ways. UGC serves as social proof and takes the brand’s authenticity to another level. But not all UGC created by your customers will be reusable. When you invest in a UGC content creator, you can be assured that you get the right content to capture your audience correctly.

3. It Helps Gain A Real Audience 

When real people speak about your brand, real people start listening to your brand. Gone are the days when brands would market to people. And their voices speaking about their services or products. When we compare UGC with traditional advertisements, user-generated content acts as a magnet. Consumers find brands with user-generated content at least 60% more credible. 

4. User-Generated Content Is More Trustworthy

Consumers love to resonate and are likely to spend more easily on brands others discuss. If a brand sells all-sizes inclusive clothing, customers want to see people like them wearing those clothes. Trust is conditional, whether in life or with marketing and earning that trust comes hard and fast when it’s a recommendation from people they know or resonate with. It has even been noted that 92% of people are more likely to trust a recommendation from another person over branded content. 

5. User-Generated Content Feels More Human And Less Robotic

It’s 2022, and people are tired of hearing brands talk about themselves, and user-generated content majorly changes that. It gives a more human and less robotic feel to the brand. Showcasing UGC created by UGC creators gives your potential customers or audience a genuine view of your business. A positive review, an aesthetically clicked picture, or a descriptive video can add more weight and emotions to your brand than any other marketing gimmick in 2022.

6. User-Generated Content Encourages The Audience To Make Quicker Purchase Decisions

User-generated content accurately represents the brand to its customers. This representation has a 70% better chance of impacting the viewers and grabbing the attention of new customers than any other form of a traditional ad. Now, this impact is what persuades your audience or buyer to take action. It could be as simple as a review with attached images or a story post on Instagram; when people see real people unassociated with the brand talking about it, they get inspired. A brand can make certain promises to its customers, but it’s the biggest win if a stranger can vouch for them! 

Share Your Moments, Gain the Spotlight

Join Taggbox as a UGC Creator!

How To Find The Right UGC Creators For Your Brand’s Marketing Campaign?

When it comes to an already built famous brand, it is much easier to find user-generated content as clients already post about them. But, for a new brand or a brand trying to launch a new product/concept in the market, finding user-generated content can be a tough job. That’s when investing in a UGC creator can be the right strategy. Here are a few ways brands can find a UGC creator:

1. Find The Right UGC Creator With Taggbox

Taggbox is a user-generated content platform that enables brands to collect, curate and leverage user-generated content across different marketing touchpoints. Not just that, Taggbox also allows you to track the performance of your UGC campaigns

With the in-depth analytics offered by Taggbox, you can easily find out the most influential contributors to your brands. You can also identify the users most frequently posting around your brand. 

They might not have an influential reach on social media, but they might be your ideal UGC creators. So connect with them and pitch them to be your UGC creators. You can also send out a direct UGC right request to these users from Taggbox, making the whole process easy for you.

2. Measure The UGC Creator’s Influence & Reach

As a brand, it’s quite the opposite of what you do while looking for an influencer. For influencers, we need to ensure that they have a good set of followers and reach and that their audience is similar to your target audience.

Whereas for UGC creators, you need to find people with few followers and don’t usually post on their accounts, which means their reach is way lesser than an influencer. This is how you can differentiate between an influencer and a UGC creator.

3. Ask About Recent Work/Portfolio

Every UGC creator maintains a portfolio, so you can ask the creator for their portfolio before investing in them. You can ask them for their past work URLs even if they don’t have a portfolio. It will help you to measure their credibility. 

You will get an idea of the kind of content you can expect from them and whether they are compatible with your brand needs or not.


We have come a long way from searching why brands need user-generated content to why brands need a user-generated content creator. Yet, authenticity is still the key, and UGC is the catalyst. 

The idea of a UGC creator might make you want to sign and wonder why these marketers have to monetize everything. But that’s not the case. 

The emergence of the community of UGC creators has given more people the power to create UGC for brands. And UGC creators have come as the ideal solution for brands struggling with UGC marketing due to the lack of UGC available.

So, this was your guide on what is a UGC creator. This opportunity is new. How about giving it a try?

Join Our Community Of UGC Creators Now!

Get A Chance To Connect With Global Brands


The very first thing you need to do is create a TikTok account and identify your niche. Spend some time watching other popular TikTok content. After this, you can create your content. But don't forget the consistency. Also, you can share your content on other social media platforms such as Facebook, Twitter, or Instagram.

A UGC creator is a person who actively produces and shares content within a particular platform or community. UGC creators contribute to various online platforms such as social media, video-sharing sites, blogs, and forums.

As a UGC creator, there is no such requirement around the minimum number of followers. Brands hire UGC creators to extract content from them and repurpose it on their own marketing touchpoints. UGC creators are not required to post it on their own social accounts.

A lot goes into conceptualizing the entire content created by a UGC creator. They get about $100 for a video. This amount can go up to $125 for a video if the creator is experienced.