How To Embed Instagram Reels on Website? [2026 Guide]

Harshita Rajoria
Harshita Rajoria
April 23, 2024 |

Looking to make your website more engaging and interactive? One of the easiest ways to do this is to embed Instagram Reels on website pages. Instagram Reels are short, captivating videos that showcase your brand, products, or creative content in a dynamic format.

By embedding Reels directly on your website through the Instagram widget, you can boost user engagement, increase time spent on your pages, and bring your social media presence right to your visitors’ fingertips. In this guide, we’ll walk you through step-by-step methods to seamlessly integrate Instagram Reels into your site, whether you’re using WordPress, Wix, Squarespace, or custom HTML.

Embed Instagram Reels on Website In Seconds!

Create your widget and display Instagram Reels on your website in just a few clicks.

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How to Embed Instagram Reels Manually?

Instagram lets users embed posts. The only restriction is that you can embed only a single post at a time, unlike other embedding solutions that let you add a full visual gallery to your website.

Here’s how you can embed Reels posts into your site one by one:

  1. Open instagram.com on your desktop
  2. Click on the reel you want to embed
  3. Click on the three dots (…) and a pop-up will appear.
  4. Click on the embed option and copy and paste it on your website.
embed instagram reels

This is How Instagram Reel Widget Looks Like –

How to Embed Instagram Reels Using a Widget?

If you want to display multiple Instagram Reels and keep them automatically updated, Taggbox is the easiest option. This method allows you to create a dynamic Instagram Reels feed that updates whenever new content is posted. Go through these easy steps for it:

Step 1 – Create Your Taggbox Account

Create a FREE Taggbox Widget account or log in to your existing account. Then, you will be redirected to the Widget Dashboard.
Click on “Social Feeds on Websites“. After that, verify your email.

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Step 2 – Connect Your Instagram Account

Choose “Instagram” as your source to collect the Reels using Instagram aggregator.

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Choose “Reels” option from the source types and click on connect Instagram button to collect the reels from your profile. Click on β€œCreate Feed”.

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You will now see your Instagram Reel content gallery created.

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Step 3 – Customize & generate the Instagram Reels Embed Code

Click the “Customize & Publish” button on the responsive website widget editor screen & adjust the height & width of your widget, then click Generate Code.

embed reels on website

Choose your Website Building Platform like HTML, WordPress, Wix, Shopify, Weebly, Squarespace, etc.)

Copy the embed Instagram Reel Code.

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How to add Instagram Reels on Website Builder Platforms?

You can show Instagram Reels on almost any website builder by pasting the embed code into the backend of your website.

Embed Instagram Reels in HTML website

Embed Instagram Reels On HTML
  • Log in to your HTML website admin panel.
  • Navigate to the page where you want to embed the Reel.
  • Open the HTML editor.
  • Paste the copied Instagram Reel embed code.
  • Save and publish the page.

Add Instagram Reels On WordPress Using HTML Editor

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  • Start by logging in to your WordPress account and redirecting to the section where you wish to embed the Instagram Reels
  • Choose the visual and text option available on the right side of the webpage. 
  • Choose the Text mode. 
  • Paste the copied embed code in the field area provided in the section. 
  • To finish the process, click Update to save the changes.

Display Instagram Reels Using the Instagram WordPress Plugin

If you’re using WordPress as your CMS platform, you can take advantage of the Taggbox Widget plugin to embed Instagram Reels in WordPress effortlessly.

  • Install the Taggbox Widget WordPress Plugin.
  • Activate the plugin from the WordPress dashboard.
  • Connect your Instagram account.
  • Select the Reels you want to display.
  • Add the widget to your page.

With this plugin, you can easily stream video content from your Instagram Reels to your WordPress website

Embed Instagram Reels on Google Sites

Embed Instagram Reels on Google Sites
  • Sign in to your Google Sites account.
  • Open the page where you want to embed the Reel.
  • Click the Insert tab.
  • Select the Embed option.
  • Paste the Instagram embed code.
  • Click on the Publish Button to embed Instagram on google sites.

Add Instagram Reels On Shopify

Add Instagram Reels On Shopify
  • Begin by logging into your Shopify account. 
  • Select the online stores option present under the sales channel section. 
  • Choose Themes from the drop-down menu. 
  • Click on the Action button. 
  • In the drop-down list, select the Edit code option. 
  • Choose the section where you want to embed the Instagram reels. 
  • Paste the embed code in the provided section and save the changes! 

Add Instagram Reels On Squarespace

  • Log into your Squarespace account to embed instagram reels on squarespace
  • Tap on the +Add/Edit block. 
  • Choose </> code from the pop-up options. 
  • Paste the copied code in the given section. 
  • Click on the Done option to save the changes! 

Embed Instagram Reels On Wix

  • Start by logging into your Wix account. 
  • Redirect and click on the + button on the left side of the webpage. 
  • Select the More option. 
  • Next, select HTML iFrames from the embeds section. 
  • Paste the copied embed code into the code field provided by the platform. 
  • Finally, click on the Apply button to save the changes to add reels on wix

Embed Instagram Reels On Weebly 

  • Begin by logging into your Weebly account. 
  • Navigate to the embed code element. 
  • Utilize the drag and drop where you wish to add Instagram reels on weebly website
  • Select the HTML box. 
  • Choose the Edit Custom HTML option. 
  • Paste the copied embed code in the given section. 
  • Lastly, save the changes to complete the process. 
Ready to Show Instagram Reels on Your Website?

Start embedding engaging Instagram Reels in minutes, no coding required.

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Why Use Taggbox to Embed Instagram Reels on Website?

Taggbox lets you display Instagram Reels on your website in a visually engaging, customizable way. With easy setup, flexible design options, and powerful analytics, you can create an Instagram widget that perfectly matches your website.

Flexible Themes and Layouts

  • Our platform offers a rich array of themes designed to craft visually appealing video widgets.
  • These themes are adaptable to various formats, ensuring your widget blends effortlessly with your website’s needs. 
  • Our collection of free themes is meticulously designed to engage users and drive conversions.
  • These themes are not only responsive and quick to load, but they also offer an extensive range of customization options.

Easy Customization Options

Taggbox empowers you to create dynamic widgets enriched with an array of features, including background, banner, card style, CTA, and more. Delve into the intricacies of these features, elaborated below:

  • CTA: Elevate user experience by adding a ‘Call-to-Action’ button to your Instagram posts, guiding them seamlessly through your sales funnel.
  • Custom CSS: Infuse your preferred design and layout into Instagram feeds by harnessing the potential of the Custom CSS option.
  • Banner: Design a personalized template by infusing colors, text, and icons into your banner image, or even upload an image of your choice.
  • Background: Effortlessly sync your widget’s background with your website’s theme by opting for transparency or crafting a custom background.
  • Card Style: Mold the card style of your widget to perfection by customizing colors, text, icons, and social sharing options, all complemented by CTA buttons.

We provide a comprehensive suite of customization tools that ensure your widgets stand out, aligning perfectly with your branding and fostering user interaction.

Powerful Features

  • Real-time Updates – Real-time updates keep your content current and dynamic, reflecting changes as they happen
  • Lite Code – Load things quickly and put them into your website easily
  • Easy Setup – No need to do complicated coding. Just follow 5 easy steps
  • Automatic Updates – Keeps your content new with real-time updates
  • Google Analytics – Taggbox helps you integrate Google Analytics with your website to help you with information about your Instagram content, like how many views and impressions.
  • Content Moderation and Filtering – Effortlessly manage unwanted content and highlight specific posts on the Instagram widget 

Instagram Reel Widget Analytics

  • Widget Views: See how many times your widget has been viewed.
  • Engagement Rate: Find out how much people interact with your widget’s content.
  • Total Posts: Know the overall number of posts displayed in the widget.
  • Total Impressions: Understand how many times widget content has been seen in total.
  • Total Visitors: Count how many different people have visited your widget.
  • Total Post Clicks: Learn how often visitors click on posts in the widget.

Why Marketers Embed Reels on Websites?

Why Marketers Embed Reels on Websites?

We just introduced you to some of the key reasons why Instagram Reels can be the future of Instagram reel marketing. Now, let’s dig deeper and understand the wonders it would bring to your website.

Instagram Reels Statistics for Marketers to Know

  • Reels are Most Effective for Targeting Users Aged 18-34
  • You Can Reach 726.8 Million People with Instagram Reels Ads.

Enhance Your Social Media Presence

Instagram Reels help brands and content creators on Instagram enhance their reach. 

  • When brands & Instagram Influencers leverage engaging Instagram Reels on their websites & social media profiles, respectively, it helps expand the visibility of their content. 
  • It attracts traffic to their social media platform and improves their Instagram presence.
  • Your website visitors who will come across the embedded Instagram widget on your web pages would want to engage with more of your content if they like it. 
  • They would visit your Instagram account, follow you, and share your Reels with their friends and family, boosting your reach significantly.

Add Transparency & Authenticity With UGC

A key selling point of Instagram Reels for brands is its focus on authenticity. Your audience no longer wants those clichΓ© product promotions shoved down their throats. 

  • They are more interested in your brand and its community. Harness the power of user-generated content on your website through Instagram Reels.
  • You can initially embed Reels created by your customers to share their experiences with your brand. 
  • It will instill social proof in your customers, who would also feel encouraged to create user-generated Reels for you. 
  • You can organize hashtag campaigns, create trends on Reels, or collaborate with Influencers to encourage your customers to create UGC for you.

Increase Your Ecommerce Conversion Rate

Collaborate with influencers or content creators who have an audience similar to yours. 

  • Let these influencers create product reviews, product hauls, and other brand-related content on Instagram Reels. 
  • While Instagram is an influencers’ playground, when you bring these Instagram Reels to your website, they act as a source of inspiration among your potential customers.
  • When potential customers watch the Reels on your eCommerce store and learn how your products work well in these influencers’ lifestyles, they will most likely buy your products. The whole idea is to turn inspiration into conversion, and user-generated content helps with that.

Scale-Up Website Performance

We all know how captivating Instagram Reels can be. Whenever we start watching these Reels, we are so hooked that we don’t stop until we have gone through at least ten different forms of these Instagram videos

  • Now, imagine you could create a similar impact on your audience with your content. 
  • When you leverage Instagram Reels on your website, you offer your audience something unique and engaging. 
  • It creates a positive first impression and keeps visitors on your website for longer, improving your website dwell time and decreasing bounce rates. Thus, it boosts your website’s performance to the utmost level.

Best Time to Post Reels on Instagram

Understanding that Instagram’s algorithms prioritize recent content based on user interest and connections underscores the significance of identifying your users’ active periods.

Recognizing the optimal posting times can significantly impact your engagement outcomes, potentially distinguishing between hundreds and thousands of interactions.

To determine Instagram’s prime posting time, we examined multiple studies conducted by social media tools and compared the results below.

time to post Instagram reels

Conclusion

Instagram Reels have become one of the most powerful ways to share engaging short-form video content online. By adding Reels to your website, you can showcase dynamic social media content, highlight authentic user experiences, and keep visitors interacting with your pages for longer.

Whether you embed a single Reel manually or display a full feed via a widget, integrating Instagram Reels into your website helps bridge the gap between your social media presence and your website experience. It allows brands to bring real content, real stories, and real engagement directly to their audience.

With the simple methods shared in this guide, you can start displaying Instagram Reels on your website in just a few minutes and create a more interactive experience for your visitors.

Frequently Asked Questions

Yes, multiple Instagram Reels can be displayed on a website using an Instagram widget or aggregator tool like Taggbox. This method allows you to create a feed that automatically updates when new reels are posted.

Yes, Instagram provides a free embed option that allows users to display individual reels on their website. Some tools like Taggbox also offer free plans that allow you to create widgets and display multiple reels.

Yes, Instagram Reels can be embedded on platforms like WordPress, Shopify, Wix, Squarespace, and HTML websites. You can do this by pasting the embed code into the website editor or using a plugin or widget.

Adding Instagram Reels to your website helps showcase engaging video content, build social proof, and keep visitors interacting with your pages. It also connects your social media presence with your website experience.

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