Embed Instagram Reels

How To Embed Instagram Reels On Website?

6 minute read

Instagram is never settling, as it continues to evolve to offer better growth possibilities for brands and content creators.

Currently, it’s the Reels that have caused an uproar among creators and businesses to achieve high visibility on Instagram.

Reels are here to stay and slay, here’s why:

  • Generate quality content benefits within 15 seconds;
  • Explore & create engaging videos with a wide range of filters, AR effects, audios, etc.;
  • Spread awareness & increase the visibility of your brand in the most captivating way;
  • Reach a wider audience through the “Explore” community;
  • Showcase your brand personality & educate while engaging the audience;
  • Receive 22% more engagement than regular videos.

Reels came into existence in 2020, and while users are still exploring the feature, marketers have decided to cash up by embedding Instagram Reels on websites.

Want to know how to embed Instagram Reels on website? Let’s discover!

Now that you know the key factors of why marketers are all keen to bring the engaging Instagram Reels to their website, here’s how you can do it with a user-friendly and result-driven solution.

Step By Step Process to Embed Instagram Reels On Website

Step 1 – Add Instagram Reels With Taggbox Widget

1. Create a FREE Taggbox Widget account or log in to your Taggbox Widget Account. You will be redirected to the Widget Dashboard.

embed Instagram reels on website

2. Click on “Add Social Feeds” and choose “Instagram” as your source to collect the Instagram Reels.

how to embed Instagram reels on website

3. Select Instagram Reels as your source type from the following options.

embed Instagram reels for website

Step 2 – Create Instagram Reels Widget

1. Now, open Instagram on your browser and open the Reel, click on the options from the top right corner and copy the Reel link.

Instagram reels

2. Paste the link on the Taggbox Widget section for Instagram Reels and click on “Create Feed”

Instagram reels embed

Once you get all the Instagram reels and moderate and customize them, follow the below-given steps to get the Instagram reels to embed code that you can use on your website to embed the videos.

Step 3 – Embed Instagram Reels On Your Website Builder

1. Tap the Publish button from the widget editor screen & choose your Website Building Platform (HTML, WordPress, Wix, Shopify, Weebly, Squarespace, etc.) and customize the height & width of your widget.

Display Instagram reels on website

2. Generate the embed code and copy & paste it on the backend of the webpage where you want to display Instagram Reels on website.

Why Choose Taggbox Widget?

Taggbox Widget is the ideal product by Taggbox that enables brands to leverage UGC Widgets on digital channels like web pages and emails. It is the perfect platform for users who wish to expand the reach of their content beyond social media and amplify results.

Taggbox Widget

Taggbox Widget offers users options like hashtags, handles, favorites, likes, and more to fetch their preferred social media content to the Taggbox Widget dashboard. 

On the dashboard, users get to explore options like advanced moderation to filter out irrelevant content and endless themes & customization options to create vibrant website Widgets.

Not only that, but you also get an easy embedding option to generate an embed code that you can copy & paste on the backend of your website and make the engaging Widget accessible to your website audience.

Also Read – How To Embed Instagram Feed On Website

Why Marketers Are Bringing Instagram Reels To Websites?

We just introduced you to some of the key reasons why Instagram Reels can be the future of social media marketing. Now, let’s dig deeper and understand the wonders it would bring to your website.

1. Enhance Your Social Media Presence

Instagram Reels help brands and content creators on Instagram enhance their reach. When brands leverage the engaging Instagram Reels on websites, it will help them expand the visibility of their content. It attracts traffic to their social media platform and improves their Instagram presence.

Your website visitors who will come across the embedded Instagram widget on your web pages would want to engage with more of your content if they like it. They would visit your Instagram account, follow you and share your Reels with their friends and family members, boosting your reach exquisitely.

2. Add Transparency & Authenticity With UGC

A direct selling point of Instagram Reels for brands is the way it caters to authenticity. Your audience no longer wants those cliche product promotions pushed towards them. They are more interested in your brand and its community. Harness the power of user-generated content on your website through Instagram Reels.

You can initially embed Reels created by your customers, sharing their experiences with your brand. It will instill social proof in your customers, who would also feel encouraged to create user-generated Reels for you. You can organize hashtag campaigns, create trends on Reels, or collaborate with Influencers to encourage your customers to create UGC for you.

3. Increase Your Ecommerce Conversion Rate

Collaborate with influencers or content creators who have an audience similar to your target audience. Let these influencers create product reviews, product hauls, and other brand-related content on Instagram Reels. While Instagram is an influencers’ playground, when you bring these Instagram Reels to your website, they act as a source of inspiration among your potential customers.

When potential customers watch the Reels on your eCommerce store and learn how your products work well in these influencers’ lifestyles, they will most likely buy your products. The whole idea is to turn the point of inspiration into conversion.

4. Scale-Up Website Performance

We all know how captivating Instagram Reels can be. Whenever we start watching these Reels, we are so hooked that we don’t stop unless we have gone through at least ten different forms of these short-format videos. Now, imagine if you could create a similar kind of impact on your audience with your content. 

When you leverage Instagram Reels on your website, it offers something unique and engaging to your audience. It creates a positive first impression and keeps the visitors on your website for longer, improving your website dwell time and decreasing the bounce rates. Thus, boosting your website’s performance to the utmost level.


Instagram Reels are the new lingo for brands to reach their audience and create a seamless flow of engagement between the creator and its audience.

This content category might be new, but now is the time to cash up and make the most of it. So, what are you waiting for? Get on board with this new marketing strategy already!

Embed Instagram Reels On Your Website Now!

Increase Engagement, Build Trust & Boost Conversions


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