Instagram has become one of the most powerful platforms for visual storytelling, especially through videos. According to a report , 91% of businesses use video as a marketing tool, and short-form videos on social platforms generate some of the highest engagement rates for brands.
Now imagine bringing that same engaging content directly to your website.
When you embed Instagram videos on your website, you turn your pages into dynamic visual experiences. Whether it’s product demos, behind-the-scenes clips, or user-generated content, an Instagram video embed allows visitors to see authentic brand moments without leaving your site. This helps keep your website fresh with social content while increasing engagement and building trust with visitors.
Even better, when you embed Instagram feed, you also encourage visitors to explore your social presence. Displaying engaging social content can motivate users to follow your brand on Instagram, strengthening your digital presence and expanding your audience.
In this guide, we’ll show you how to display Instagram videos on your website, explore different embedding methods, and explain how an Instagram video embed can enhance engagement and social proof for your brand.
Collect and display engaging Instagram videos, Reels, and posts on your website with Instagram widget.
How to Add Instagram Videos to the Website Automatically
Taggbox itself is a leading social media aggregation and UGC platform that offers features like content moderation, real-time updates, performance analytics, and much more. With the tool, you can collect, customize, and display user-generated video content for various marketing campaigns and use cases.
Step 1: Create an Instagram Videos Widget
- Start by logging in or signing up for your Taggbox widget account.
- Choose “Social feeds on website” from the three options.
- Verify your email address if you haven’t logged in with Google.
Step 2: Connect Your Instagram Account
- Once you’re in, select Instagram as your source.
- Choose from the Stories and Reels feed types to gather Instagram videos.
- Click on “Create Feed”. You will now see your content gallery created
Step 3: Customize Your Instagram Video Feed
- Click on the “Publish” button on the left-hand side. Now, it’s time to edit your feed
- Select the theme, then customize the feed, and you can add a Call-to-action button if you want
- When everything appears to be in order, click “Generate Code”. You can even try this with the Taggbox Instagram Embed Code Generator.
Step 4: Copy the Embed Code onto Your Website
- Once you generate the embed code, select the platform your site is built on (e.g., WordPress, Shopify) and copy the code for that platform.
- Head over to the backend of your website.
- Open the page where you want your feed to appear.
- Paste in the code you just copied
- Hit Publish or Update, and boom—your feed is live!
With Taggbox, you can turn your Instagram feed into a fully shoppable experience using an Instagram widget on your website. Simply sync your product catalog and tag products in your posts to make discovery and purchasing seamless for visitors.
- Copy the embed code & paste on any website.
Embed Instagram Videos into HTML
HTML is a well-structured internet platform that companies and brands largely trust.
- Go into your HTML website and select the landing page where an Instagram video widget should be added.
- Insert the “Instagram widget HTML code” you copied into the backend of your page/blog/sidebar section.
- Resolve the issues and presto! The Instagram video feed will have been successfully inserted into the HTML website.
Add Instagram Videos in WordPress
WordPress is the ultimate platform for creating futuristic websites with a distinct identity.
- Open your WordPress website and log in.
- Choose and modify the website on which you want to add the Instagram video widget.
- In the WordPress 6.0 editor, go to the Dashboard and choose Pages > Create New Page Section.
- To display Instagram video widget on the website, click the [+] button, select the custom HTML option
- Paste your Instagram video embed code, and then hit the Publish button. Your Instagram Widget on WordPress is live.
Display Instagram Videos to Squarespace
Squarespace is a distinctive website builder favored by companies confident to experiment with all the premium squarespace themes it offers.
- Click “Add Block” in the editor window of a page or post.
- Click the “</>” symbol in the URL area after choosing embed from the menu.
- After pasting the embed code for your Instagram photo gallery into the box, click Set.
- When finished, press Apply to embed instagram videos on Squarespace and make your changes public.
Embed Instagram Videos on Wix Website
Wix is the top option for companies who prefer having their websites built totally since it allows consumers the opportunity to design and develop their web pages however they see fit.
- In your editor, click Add Elements.
- Press Embed Code.
- Tap on Popular Embeds.
- Pick the embed format you want to use on your website.
- Choose HTML by clicking the “select (+)” button that appears next to it.
- In this case, choose “website” rather than the embed code for the Instagram video.
- The “Publish” button should now be tapped to enable your videos on your Wix website.
Integrate Instagram Videos on Shopify
For companies looking for a simple platform to build a free e-commerce website to reach a wider audience, Shopify is the ideal website.
- Under the Sales Channels column, select Online Store. Choose the Themes option from the drop-down list that you will see in the sidebar.
- On your current theme, there is an Action button on the right side of the screen.
- After clicking that Action Button, select Modify code from the drop-down menu.
- Choose the desired Section, Layout, and Templates for adding Instagram videos.
- Paste the copied code there and Save the changes.
Collect, customize, and embed Instagram videos that boost engagement and social proof.
How to Embed Instagram Videos on Website Manually
If you’re wondering how to add Instagram videos on a website without using any tools, Instagram provides a built-in embed option that allows users to display video posts directly on webpages.
With this method, you can display Instagram video on website pages such as blogs, landing pages, product pages, or homepages. This is the simplest way to display Instagram content if you only need to add a single video post.
However, the main limitation is that you can only embed one Instagram video at a time, unlike social media widgets or aggregation platforms that allow you to embed Instagram videos in a full gallery or feed.
So, you can easily follow these simple steps if you wish to use iframe code to embed Instagram reels videos on your website:
- Open a browser and go to Instagram.com.
- To embed an Instagram video on your website, click the desired post.
- In the top right corner of the post, click the three dots (…).
- To create the HTML embed code, click embed.
- To display that Instagram video on your website, copy and paste the generated iframe code into the HTML editor.
- This is a feed preview. This is how it appears on the front-end side.
There are a few alternatives for embedding on Instagram. One post can only be attached at a time. It also lacks distinctive features that would fit the website’s design, such as modifications, content moderation, performance analytics, real-time content updates, interactive design, etc.
How to Display Instagram Videos on the Website Using Plugin
WordPress is one of the most popular open-source CMS platforms, powering a large portion of websites on the internet. If your website is built on WordPress, you may be wondering how to embed Instagram videos on your website in the easiest way.
One effective solution is using the Taggbox WordPress plugin, which allows you to embed Instagram videos on your website without complex coding. With this plugin, you can collect, customize, and display Instagram video content through an interactive Instagram widget.
- Enter your WordPress login information and go to the Dashboard. After selecting Plugins, select Add New Plugin.
- Search for “Taggbox” there.
- The Taggbox Widget plugin will appear on your screen. To download and activate it, select Install.
- Use your login information to access the account, If you haven’t previously.
- You can now create an Instagram videos widget that fits your website’s layout and Copy the generated shortcode.
- Redirect to that web page or a section to embed those Instagram videos. Now add an HTML block by clicking [+].
- Choose Taggbox next, and then paste the copied shortcode into the editor.
- To complete the procedure, click Update or Publish.
- Kudos! Your attempt to incorporate Instagram videos into a website was successful.
Types of Instagram Videos To Add To the Website
There are several types of Instagram videos you can showcase on your website. Each format offers a unique way to engage visitors, share brand stories, and highlight authentic social content.
From short and engaging Instagram Reels and Stories to longer-form Instagram Live sessions, adding these formats helps you embed Instagram videos on your website and create a more dynamic browsing experience.
Below are some of the most popular Instagram video formats you can display on your website.
✔ Instagram Posts
First up, there are Instagram Posts. Embed Instagram posts on the website to surprise your users with real-life customer stories. They can be up to one minute long and are perfect for sharing product demos, customer testimonials, and other brand-related content.
✔ Instagram Reels
Instagram Reels are short-form videos designed to capture attention quickly. With engaging visuals, music, and creative edits, Reels are ideal for showing your brand’s personality.
When you embed Instagram Reels on your website, you bring entertaining and high-engagement content directly to your pages. According to data, Instagram Reels generate around 22% more engagement compared to standard video posts.
✔ Instagram Live
Instagram Live is the way to go if you’re looking for a way to engage with your audience in real-time. By embedding Instagram live videos on the website, you can showcase holistic discussions and questions answered on the spot.
✔ Instagram Stories
Last but not least, you can embed Instagram Stories on the website. These quick, 15-second snippets are perfect for sharing day-to-day updates, teasing new products or services, and building excitement around your brand.
Why You Should Display Instagram Videos on the Website?
Adding engaging social content to your website can significantly improve how visitors interact with your brand. When you display or embed Instagram videos on your website, you bring authentic social media content directly to your pages, making them more dynamic and engaging.
By curating an Instagram video feed, brands can showcase real experiences, product demonstrations, and user-generated content while keeping their website visually fresh. Here are some key benefits of displaying Instagram videos on your website.
1. Social Proof with UGC
User-generated content is that OG element that gets your audience hooked within a second. By showing Instagram videos about real-life experiences and your products in action, you give your visitors an accurate idea and capture their attention with social proof, authenticity, and genuineness.
2. Boost Instagram Engagement
High-quality, visually appealing, entertaining, and informative content is more likely to receive higher engagement. Another study by Later found that Instagram Reels had a 29% higher engagement rate than Instagram posts. You can encourage them to like, comment, and share your posts, helping to increase your reach and grow your following.
3. Increase followers from Website visitors.
Speaking of growing your following, displaying Instagram videos on your website can drive traffic to your social media profiles and increase your follower count, which is great social media marketing plan. By making it easy for website visitors to find and follow your brand on Instagram, you can build a more robust online community and connect with your audience more meaningfully.
4. Enhance the Shopping Experience
But that’s not all! By embedding Instagram videos on your website, you can also enhance the shopping experience for your customers, providing them with a visual illustration of your products and helping them make more informed purchasing decisions.
Bring engaging social content to your pages and create a more dynamic experience for your visitors.
Conclusion
Embedding Instagram videos on your website is a fantastic way to enhance your online presence and engage your audience in a dynamic and visually appealing way.
By following the straightforward steps outlined in this blog post, you can easily embed Instagram post videos, reels, live videos, and stories on your website.
Just remember to choose videos that align with your brand’s messaging and aesthetics, provide captions or text overlays to make your videos more accessible, and use a third-party tool or plugin to ensure seamless integration with your website.
Why not see how embedding Instagram videos on your website can benefit your brand? With the power of video and social media at your fingertips, the possibilities are endless!
Frequently Asked Questions
Yes, Instagram allows users to embed public video posts directly on a website. You can copy the embed code from the Instagram post and paste it into your website’s HTML editor. Once added, the video will appear on your page and visitors can watch it without leaving your website.
Yes, embedding Instagram posts is generally legal as long as the content comes from a public Instagram account and you use Instagram’s official embed feature. The embedded post still links back to the original source, which ensures proper attribution to the content creator.
Yes, Instagram Reels can be embedded on WordPress websites. You can paste the Instagram embed code into a Custom HTML block in the WordPress editor, or use a plugin or widget that automatically displays Instagram content on your website.
