instagram marketing campaign

10 Best Examples of Successful Instagram Marketing Campaigns

10 minute read

It takes lots of planning, research, and striving efforts to run a successful Instagram marketing campaign. 

Marketers should understand their objectives and what they actually want from their Instagram marketing campaigns. Thus, they need a creative strategy that helps them achieve their desired results. 

In this contemporary social media marketing world, Instagram is becoming the go-to choice for brands, as Instagram is the mecca of media along with the largest number of active users. 

A constant exploration for creative content by many brands & marketers inspires us to talk about the top 10 successful examples of Instagram marketing campaigns that brands have exceptionally and undeniably achieved from the last five years.

So let’s dig deep.

Successful Instagram Marketing Campaigns

1. MAC Cosmetics Halloween

MAC very well knows how to engage its fans, and they rocked it! This luxury cosmetic brand came up with the stellar Instagram hashtag campaign where the brand’s senior makeup artists, John Stapleton, and Regan Rabanal, introduced #SeniorArtistsSlayHalloween to encourage the makeup artist community & fans to represent their makeup skills at the global level.

As the hashtag campaign is around Halloween, no doubt the content created is loaded with spooky looks, creepy characters, and mythical expressions.

MAC Cosmetics

This Instagram hashtag campaign encourages fans and makeup artists to use MAC’s products, makeup inspirations, creative Halloween looks, and new styles in makeup. 

Thousands of people celebrate Halloween and share their costumes, and makeup looks on Instagram using MAC’s hashtag. This results in heavy use of brands of cosmetics products and great response from social media users from all over the world. 

Takeaway – Organic promotion of brands’ beauty & cosmetic products. Increased traffic & audience engagement received that consist of global makeup artists & enthusiasts.

Also Read – Embed Instagram Feeds On Business Website

2. Adidas #ORIGINALis

Adidas, with its #ORIGINALis hashtag campaign, has established a remarkable achievement in audience engagement. Primarily Adidas deals in product lines associated with particular sports categories like football, basketball, etc. However, in 2017, Adidas introduced a brand new clothing line for hip-hop culture lovers, which is very new and interesting for their fans. 

instagram marketing campaigns

The hashtag campaign #ORIGINALis is highly popular among hip-hop culture followers. However, with its strategically designed influencers marketing campaigns, Adidas has managed to attract a vast audience other than sportspersons. 

No doubt influencers lay a huge impact on younger generations, Adidas scheme out to partner with Snoop Dogg, Stormzy, and Desiigner to introduce its latest fashion with these big names. 

Adidas #ORIGINALis hashtag campaign is successful and achieves an exceptional amount of users’ engagement along with thousands of UGC with #ORIGINALis. 

Moreover, the combination of video and influencer marketing proves to attract greater audience engagement by building a huge customer base through this campaign. 

Takeaway – Adidas set an excellent example of the amalgamation of hashtag campaigns and influencer marketing. They introduced their new clothing line based on hip-hop culture by partnering with famous names like Snoop Dogg to attract and engage their targeted audience. 

Also Read – How To Run An Effective Hashtag Campaign?

3. Wayfair Decor

Wayfair is an online store dealing in furniture and home decor based in America. Wayfair’s Instagram marketing campaign set an example in the social media industry for best designed, optimized, and highly user-friendly.

In this campaign, Wayfair organically encourages their customers to upload pictures of decorated home featuring Wayfair furniture using the hashtag #WayfairAtHome. 


What’s user-friendly with Wayfair Instagram marketing campaign is that they reposted the user-generated content & provides the product link so that interested buyers can easily shop the same product showcased in the Instagram logo

UGC is sharing customers and also provides in-depth product pros & cons often, which is an added advantage.

Takeaway – Wayfair runs an all-in-one Instagram marketing campaign that allows users to discover new products as well as buy ideal products through social shops. UGC benefits from authentic customer testimonials as well as relieves marketers to curate fresh creative content. 

4. Orangetheory

A worldwide spread fitness chain Orangetheory is successful in running a hashtag campaign that drives real users’ experience. Orangetheory reposts their post or UGC post posting on Instagram with #Orangetheory by adding slightly visually appealing to the repost images. 

Orangetheory follows a consistent eye-catching content strategy throughout its Instagram marketing content.

instagram campaign examples

In this campaign, their major content is based on the real-users experience where they share the physical changes and health benefits their customers experienced with their Orangetherory fitness program.  

As Orangetheory is flourishing with 1225 fitness centers all over the world, customers from different parts of the world share their fitness journey by uploading “before & now” Instagram posts using the #Orangetheory hashtag. 

Orangetheory utilized this hashtag UGC to give them a personalized touch with visuals and add text like “Keep Going, [user name]” to boost motivation among customers.

Takeaway – Orangetheory makes exemplary use of user-generated content with hashtags and reposts on Instagram by visually enhancing the images and giving their customers proper credits on the repost.

5. ASOS Influencer Marketing

Instead of going straight to Influencer marketing, ASOS adopted the creative approach by creating separate accounts that amalgamate influencer marketing & sponsored creative content. ASOS created separate Instagram accounts like @asos_olive and @asos_lotte. 

ASOS hand over these account credentials to the popular Instagram influencers, which upload creative content featuring the ASOS clothing line.   

best instagram marketing campaigns

ASOS set a unique benchmark in Instagram marketing campaign strategy as it gets the existing followers and fans of influencers on these sponsors. ASOS’s advantage with this new approach in Instagram influencer marketing campaigns is that all the products influencers were creating content is only of the brand. 

Takeaway – ASOS excellently takes advantage of influencer marketing & rapidly built a huge follower base by implementing the inventive influencer marketing tactic.

6. Daniel Wellington

A popular luxury watch brand, Daniel Wellington, achieved a significant spot in the list of best Instagram marketing campaign examples. With the blend of celebrity influencer marketing and sales promotional approach, Daniels Wellington gained a boost in Instagram marketing, successfully attracting potential customers and increasing the number of sales. 

Daniel Wellington collaborated with the famous YouTuber, Joseph Vincent who is popularly known for his music sensations. He posted an image on Instagram with the hashtag #danielwellington asked its fans and followers to buy Daniel Wellington watches using the discount code. 

successful instagram campaigns

The Instagram post by Joseph Vincent is sensual, featuring a genuine look of watches for both men & women in a picture. It encouraged the followers of Vincent and laid a message for the particular singer and songwriter community to watch from Daniel Wellington for themselves & their partner. 

Takeaway – Instagram hashtag campaign to integrate influencer marketing targeting a specific group of people and promote the discount code for leveraging sales and traffic. With this campaign, Daniel Wellington can push those followers who normally do not purchase watches. 

7. Starbucks

Big brands like Starbucks, Coca-cola, etc., have huge hands in the popularity of hashtag campaigns over social media channels. 

With more than 1.83 billion followers on Instagram, Starbucks has built a community where its users speak for the brand rather than the brand itself. All this is achieved through the well-planned Instagram hashtag campaign strategy. 

Starbucks plays a smart move where they ask customers to tag them using their hashtag on Instagram by sharing a cup of coffee. One such popular hashtag campaign of Starbucks is #RedCupContest, in which they ask customers to upload their photo with the Starbucks Red coffee cup using the hashtag and get an opportunity to win a gift card.  

best instagram campaigns

In this way, Starbucks manages to collect thousands of hashtag posts every year along with keeping their audience engaged in the hashtag campaign. 

Takeaway – Starbucks successfully ran a similar hashtag campaign during December, which increased awareness and allowed people to share Starbuck posts with a familiar hashtag. Also, the contest part of the Starbucks hashtag campaign attracts its followers to take part in their yearly hashtag campaign. 

8. Ryu’s What’s In Your Bag

Ryu is a Vancouver based athletic brand that deals in clothing retail; started an Instagram hashtag campaign with #WhatsInYourBag. This Instagram hashtag campaign has twin objectives, first to bring audience engagement and second promote brands products through the giveaway. 

Ryu asked Instagram users to upload their pictures with a gym bag and show what they carry in the bag using the hashtag #WhatsInYourBag. What quick here is users who upload posts using the hashtag are eligible to giveaway prizes. 

instagram advertising examples

Ryu promoted the user-generated content heavily through Instagram stories and push marketing campaigns through Instagram Stories features as it stays on the top of the user’s feed. Ryu promoting the campaign through stories is a great way to boost brand awareness, audience engagement and keep the campaign on top of followers, ensuring a wide reach of the campaign. 

Takeaway – Ryu increases Instagram users participation through the #WhatsInYourBag hashtag campaign with active audience participation by giving an opportunity to become giveaway winner. 

9. Taco Bell Uniquely Designed Posts

Taco Bell can definitely be your inspiration for creating and uniquely designing brand-specific content. 

They are famously known for delicious tacos. However, another thing that increases their popularity among customers and marketers is the quality of their Instagram content. 

You might say they make silly Instagram posts, but these posts are successful in grabbing people’s attention, and boosting huge customer engagement.

influencer marketing campaigns examples

Taco Bell creates content that entices audiences to like, comment, and share with their friends and followers. In addition, Taco Bell proves their understanding of their product and how well to promote it on Instagram which brings exceptional results. 

Taco Bell creates content with a blend of creative designs, humor, colors, and interesting text, which are impressive enough to fascinate their Instagram followers

Takeaway – understanding of the product and unique design content with a nice presentation of their product with a slight punch of humor and creativity in every post. Taco Bell successfully manages to establish brand identity, unlike other brands on Instagram.

10. Airbnb Accepts

Airbnb’s Instagram marketing campaign stands exceptional from many others. Airbnb started hashtag #WeAccept to promote the acceptance of people regardless of any discrimination based on race, gender, social class, or ethnicity.  

With this social acceptance initiative, Airbnb has successfully gained high appreciation at the global stance.

Airbnb commenced with the video-sharing the inspiring message of people’s acceptance and then a series of people’s pictures from different parts of the world, with unique backgrounds and ethnicities. Each photo represents the message and story of social acceptance. 

airbnb instagram marketing campaign

The success of Airbnb content is explained by the incredible response from Instagram users from all over the world. Each post shared by Airbnb received 112,000 likes with 600 comments approximately.

Airbnb also set an example on social media by taking political stances, which is easy for many brands & businesses. On the contrary, Airbnb shows that brands can also take a stand for important social subjects without any controversial trouble.

Takeaway – Airbnb establishes the importance of ‘Social Acceptance’. Airbnb welcomes guests from diverse backgrounds, culture, & gender. Thus the brand’s Instagram campaign matches the philosophy of their brand with #WeAccept justly.