Yelp, a crowd-sourced online review forum that lets users publish reviews about their experiences with...
Like every other funnel, the E-commerce sales funnel also is of conical or triangular shape that goes narrow towards an end, and the narrowest part seems the sharpest one, where the execution happens. However, the widest part of the funnel seems like an opening or an initial stage, that lets things enter inside the funnel and allows to flow towards … Read More
Introduction In this age of social media and eCommerce convergence and ever-growing social user base, it is evident that “Content is not King anymore, Content is the God.” Why we say that because it is omnipresent all around us, be it on social media, eCommerce platforms or the traditional offline channels. And as social browsing is merging with online shopping, … Read More
There is a lot of buzz about harnessing the power of visual marketing strategies and visual UGC to engage users with brand promotions and activities. 2019 is all about Visual Marketing Strategies. The importance of visuals is rocketing sky high given the penetration of social media into all aspects of human life. This presents an incredible opportunity in front of … Read More
According to a study, there will be almost 1.92 billion global online shoppers in 2019. That’s a lot of potential buyers! And the numbers are just increasing with a prediction to reach 2.14 billion by 2021. These numbers are evidence enough to stress upon the magnificence of the eCommerce industry. The customer assumes the highest pedestal in the E-Commerce industry, … Read More
The whole marketing world runs after achieving one basic goal, i.e., drive maximum traffic to their website and to maximize the eCommerce conversion rate in order to grow their online business. This is the simplest life story of a digital marketer. It might seem a little too oversimplified but that is the standard playbook rule of a marketer. More traffic … Read More
Over the years, social media has transformed from something that was trendy for the younger generation to a medium that is used across every age group and demographic. From small business owners to startups to large corporations, social media marketing has become one more way to drive sales and impact bottom line results. But many companies are still unsure about … Read More
“Ever wondered how a shopper while making an online purchase looks for a helping hand just to get the feel of approval? In the E-commerce industry that helping hand is user-generated content for any user.” Yes! You heard it right. User-generated content is no more just a nice tag along for the e-commerce industry, rather it is now a vital … Read More
2019 has already reached its half-life and the marketing world has accepted the significance of shoppable posts in revolutionizing the eCommerce marketing platform. Recently Instagram announced the rolling out of shoppable posts live worldwide anytime soon, since then the relevance of Instagram Shoppable Posts have heightened to an altogether new height. It’s like music to every marketer’s ears and a … Read More
E-commerce and social media streams are two subject matters which are highly spoken about. Together or independently, both social media stream and e-commerce are activities that people participate in for a good period of time. Everyone you see is often fixed on their social network streams checking updates from their friends and family – liking, commenting, tweeting or sharing social … Read More
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