As Andrew Davis said — “Content builds relationships. Relationships are built on trust. Trust drives revenue.” The quote...
Organic marketing is a term that has almost vanished from the marketing ecosystem. Growing social media platforms and their influence on billions of global users is the crucial reason behind it. Nowadays, as a brand, if you want to attract consumers, then you would need to pay for your marketing. Reaching the audience organically and inviting them to your brand … Read More
Believe it or not – Customer Engagement drives success for every business objective – be it monetary or non financial. Customer engagement defines how vital and beneficial is your connection with the customers. It is essential that as a brand, you make constant efforts and investments to build meaningful engagement experiences with your customers. In this article, we have formed … Read More
Introduction For an eCommerce, every road leads to the ultimate destination of maximum selling & happy customers. Isn’t it? Not the number of visitors but eCommerce conversions is the key metric that defines the success of an eCommerce platform. To increase eCommerce conversions & sales is a rigorous task as the eCommerce industry is one of the most competitive and … Read More
Like every other funnel, the eCommerce sales funnel also is of conical or triangular shape that goes narrow towards an end, and the narrowest part seems the sharpest one, where the execution happens. However, the widest part of the funnel seems like an opening or an initial stage, that lets things enter inside the funnel and allows to flow towards … Read More
Introduction In this age of social media and eCommerce convergence and ever-growing social user base, it is evident that “Content is not King anymore, Content is the God.” Why we say that because it is omnipresent all around us, be it on social media, eCommerce platforms or the traditional offline channels. And as social browsing is merging with online shopping, … Read More
There is a lot of buzz about harnessing the power of visual marketing strategies and visual UGC to engage users with brand promotions and activities. 2019 is all about Visual Marketing Strategies. The importance of visuals is rocketing sky high given the penetration of social media into all aspects of human life. This presents an incredible opportunity in front of … Read More
According to a study, there will be almost 1.92 billion global online shoppers in 2019. That’s a lot of potential buyers! And the numbers are just increasing with a prediction to reach 2.14 billion by 2021. These numbers are evidence enough to stress upon the magnificence of the eCommerce industry. The customer assumes the highest pedestal in the E-Commerce industry, … Read More
The conversion rate is the most essential factor for any eCommerce platform in the present age. It is directly related to the sales for eCommerce and the higher your sales the better your conversion rate would be. Conversion Rate – The eCommerce conversion rate is defined by the total number of sales (conversions) divided by the total number of visitors … Read More
Over the years, social media has transformed from something that was trendy for the younger generation to a medium that is used across every age group and demographic. From small business owners to startups to large corporations, social media marketing has become one more way to drive sales and impact bottom-line results. But many companies are still unsure about the … Read More
“Ever wondered how a shopper while making an online purchase looks for a helping hand just to get the feel of approval? In the E-commerce industry that helping hand is user-generated content for any user.” Yes! You heard it right. User-generated content is no more just a nice tag along for the e-commerce industry, rather it is now a vital … Read More
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