Shoppable Videos

Shoppable Videos: The Future of ECommerce Marketing & Sales

Wondering what are Shoppable videos? Do you ever see a video on an eCommerce store and wish to buy the same product that the models are wearing in that video? 

Of course, you do. And what if we say that you can now pause the video, tap on the product you want to buy, and proceed with the purchase.

Yes, you read it right! 

You must be curious to know more about this fantastic form of content. Therefore, we have penned down this blog to enlighten you more about Shoppable videos and everything related to them.

Shoppable Videos: The Beginner’s Overview

“Referred to as a combination of a product video and an interactive video, ‘Shoppable Videos’ allow the consumer to make a purchase directly from the content.”

Unlocking the doors of opportunities for eCommerce brands, these Shopping videos have grabbed marketers’ attention worldwide.

Shoppable Video

Shoppable videos let customers buy the products that are shown in the video just by tapping on them. But make sure such videos are created keeping the following factors in mind:

  • Concise & informative
  • Convey your brand’s story
  • Highly creative & engaging

The more creatively engaging your shopping videos will be, the more customers will click on it. And as a result of this, you’ll get higher click-through-rates, engagement, and more. 

Shoppable Videos By Taggbox Commerce

Turn your videos into sales & profit

Emergence Of Shoppable Videos In 2020

With the advancement of online marketing & advertising technology, the way people shop has changed drastically. One of the most significant innovations of how eCommerce brands advertise is the introduction of “Shoppable Videos.” 

Due to so much neck-to-neck competition, marketers realized that delivering engaging videos to the audiences is insufficient.

content marketing

That’s where the concept of Shoppable videos came into the picture, that fulfilled this need of showcasing something unique to the customers.

And now, almost every big and small eCommerce brand has started delivering a seamless shopping experience to its customers by integrating social media and eCommerce i.e. Social Commerce.

As it is a part of content marketing, it helps empower eCommerce brands to boost their sales.

If put, shortening the buying journey, these videos drive action and improve the overall business growth. 

Benefits of Shoppable Videos For ECommerce Marketing

In the digital world where distractions are endless, Shoppable Videos not only attracts your audience but also keeps them in a saturated place. 

This is not just the only benefit, but there are more. 

1. Easily Accessible Products By Customers

Shoppable video platforms such as Amazon Live act as an ultimate one-stop destination for customers to buy any product. 

For instance, they include links to the featured products that drive customers to a separate product page.  Or they can also add products shown in shoppable videos to the cart.

Shoppable Instagram

Therefore, the customers don’t have to leave the page as they can add a product in the cart within the video itself.

2. Eye-Catching Visual Content to Amplify Engagement

By leveraging attention-grabbing content of shoppable videos, brands increase the chance to be seen and heard by their potential customers. 

Along with that, the video shopping platforms also allow customers to interact with you using a real-time chat option, let you showcase multiple products within the same video, and is quite cost-effective.

Shoppable video

It means you encourage people to get engaged with your brand appealingly.

3. Generate More Sales & Conversions Instantly

Every marketer’s main aim is to boost conversions, and shoppable videos help convert your website visitors into paying customers. 

Video content is the most impactful and expressive form of content in marketing that can successfully deliver both emotional and informational messages, instigating buying decisions.

In short, these modern marketing videos boost eCommerce conversion rate as users get more engaging, realistic, and diverse product information that helps in making purchase decisions.

Examples of Brands Successfully Experimenting with Shoppable Videos


In 2016, the British luxury clothing retail company Ted Baker launched a 3-minute shoppable video showcasing their autumn/winter 2016 fashion marketing campaign.

As a part of the brand’s advertising strategy, these videos allow customers to purchase the product being shown. 

The best part about these shoppable videos is customers can be equally involved in the product experience. 


For quite some time now, British luxury fashion house- Burberry has been experimenting with the shoppable videos – their visual marketing strategy

Back in 2012, the brand allowed shoppers to buy their collection of outerwear & accessories directly from the shoppable video on their website. 


The Italian retail clothing company Diesel created shop videos to celebrate their 30 years in Tokyo, Japan. 

Directed by the very famous Alexander Turvey, the video only has music. Also, it featured several Diesel models over which icons appear that showcase the clothes these models are wearing. 

The best part about the video is that it has a “Look Book” option for the users to save the items and follow a link to buy all the items from the Diesel store instantly.


Taking shoppable content to a whole new level, clothing and accessory brand- Kate Spade by including clickable shoppable video content in their marketing strategy. 

The brand launched a series of ads starring renowned faces like Anna Kendrick to find the video interesting & also get encouraged to buy all the featured clothes & accessories. 

To make shopping easier for the customers, Kate Spade’s marketing team to avoid disruption to viewers, the brand assembled all shoppable items into a list. The idea behind doing was to make the products clickable at the end of the video.


London based fashion label Lazy Oaf have included social media content within their eCommerce website. 

It offers ‘Insta-shop’ that displays their Instagram feed with shoppable links, which are integrated linked to from its Instagram channel.

Make Videos Shoppable With Product Tagging

Taggbox Commerce – Best Shoppable Video Platform

Top 3 Shoppable Video Platforms Brands can Leverage

With the increase in demand for these videos by brands, the number of platforms to live-stream these videos multiplied.

These shoppable video platforms help brands gain popularity amongst their target audience and increase their brand reach & exposure.

So, let’s delve in to know more about these shoppable platforms. 

1. Instagram

In 2018, Instagram introduced the feature Shoppable Instagram allowing users to make videos shoppable by giving the option to integrate eCommerce with the platform. Along with allowing users to save the items and also shop the business profiles. 

Brands can now easily tag the products they show in the videos by adding a ‘Buy Now’ option to make them shoppable. 

FYI, you can only tag five products at a time in a video, while customers can purchase without leaving the platform.

2. YouTube

Over the years, YouTube has also introduced several features to make videos shoppable. 

Also, brands & advertisers can sync their Google Merchant Center to make videos shoppable by adding a call-to-action (CTA) button featuring product pages & items information. 

3. Taggbox Commerce

Another shoppable video platform that is grabbing the eCommerce brands’ attention is ‘Taggbox Commerce. It is a visual commerce platform that is helping brands turn their social content into Shoppable content. 

You can embed these Shoppable feeds on a website, in-store, etc. so that customers can buy the products shown in real-time videos. 

Shoppable images

So, if you want to deliver a fulfilling shopping experience to your customers, don’t hesitate to take help from Taggbox commerce.


Lining up with their buying process, eCommerce brands leverage these videos to boost their sales, provide a mindblowing shopping experience to the customers, drive conversions, and more.

Also, it acts as a way to connect with customers on a more personal level. Therefore, by getting your hands into these shopping videos, your brand will be able to stand out amongst your competitors. 

If you read the blog thoroughly, you’ll get the idea of how a shoppable videos marketing strategy works. And how it can benefit your brand in innovative ways.