Reviews and Ratings: Why It Is Important For Your Business

11 minute read

Whether searching for a home decor item to add, a place to hang out at, or salon services  to avail – checking out reviews is the first thing that consumers do. It has become almost impossible to shop without reviews and ratings. 

Research shows, 75% of shoppers use reviews to discover and examine products. Authenticity carries far more value and influence than brand produced content. Tastefully executing reviews & ratings into the consumers’ journey can help brands across categories to gather shoppers’ trust, help them make informed decisions, drive conversions and brand growth. 

Further, to stand out in the competition, build brand value and affinity; integrating ratings and reviews all along the buying journey – ads, web pages, email campaigns, social media, and other online and offline marketing channels can be a path breaking strategy to engage with your widespread and evolving consumers.

To learn more about the power of Reviews and Ratings – make your way to the end of this blog. 

Why Are Reviews and Ratings Crucial?

The current shopping scenario has transformed leaps and bounds. Consumers are no longer satisfied with hearing from the brands and shops who sell to them directly while they are investigating products and services. Instead, consumers want to hear from the real advisors: those who have bought and utilized the product or taken up services for real. 

In fact, User-Generated Reviews and Ratings have become an essential part of the modern shopper’s experience.

This happens mainly because consumers like sharing their reviews on items and services they’ve purchased or tried. Hence, they use the power of the internet to express themselves and have their voices heard.

Big brands have utilized User-Generated Content Reviews to connect with people they could never reach previously.

You will learn to leverage experience-based content generated on reviews platform via Taggbox, to gain maximum results as you continue reading.

Also Read – Type of User Generated Content

The Relevance Of UGC Reviews & Ratings

User-Generated Content can help brands create more meaningful connections with their existing users. 

Why Reviews & Rating is Important For Brands/Retailers?

  • Build Trust In Your Prospects Via Reviews

Starting with the most obvious advantage, user reviews and ratings contribute to brand credibility and social proof by providing buyers with accurate information about the business and its products.

Over 90% of individuals trust peer or customer recommendations when making an online purchase. 

  • More Conversions 

‘Conversions cannot be achieved in a blink of an eye & average conversion rates are meaningless.’ 

Notice a 65% increase in conversions when reviews are displayed on a product page. 

  • Better Brand Customer Relationship

‘It takes months to find a customer, and a few seconds to lose one’ 

6x sales lift when a customer’s query is answered via Q/A.

Why Brand Consumers should Focus on Reviews & Rating

Reviews and Ratings are surely a boon for budding brands and marketers. But, they are equally beneficial for prospective customers as it helps them in various ways. 

  • Better Purchase Decisions 

Prospects get better insights about a product, which assists them in making better purchase decisions. 

40% of consumers leverage Q/A to get more information about products. 

  • Great Shopping Experience 

UGC reviews help them foresee the results they can expect from the product. 

88% of prospective customers seek photographs and videos submitted by previous users. Moreover, consumers tend to trust other customers much more than the promotional content of a brand. 

Taggbox – Your Go-To Platform To Include Reviews & Ratings In Your Marketing Campaigns

Taggbox, as a reviews platform, offers you solutions to collect, curate, and publish user reviews across different marketing channels to leverage the aforementioned perks. 

Here’s How Taggbox Widget Can Help you generate and showcase UGC reviews on various touchpoints. 

  • Create personalized emails to inspire your customers to give their valuable feedback. Repurpose the reviews to witness lesser cart abandonment. 
  • Aggregate UGC reviews by creating a specific brand hashtag campaign and asking your followers to leave their valuable feedback. Run the hashtag campaign on various mediums to inspire more UGC reviews. 
UGC reviews
  • Leverage the On-Site UGC Reviews uploads feature for your users to narrate their experience directly on your brand website. The feature eliminates your need to aggregate content from other platforms. 

Note – If you are worried about legal consequences, then fret not! You can obtain all the UGC reviews lawfully by leveraging the Taggbox UGC Rights Management platform. Click here to learn more. 

After the UGC review aggregation, the users can personalize the presence of the reviews by selecting from a wide range of options like fonts, colors, templates, etc. The content moderation panel can be used to monitor the content before making it live. Also, you get analytics to measure the performance of how users are interacting with your UGC reviews campaigns. Other features of the tool are automatic content updates and a robust back support team for anytime assistance.

Amplify the voice of your customer with Ratings & Reviews

Start Now with Taggbox!

A Few Easy Tips To Generate More Reviews 

Now that you know the benefits of UGC reviews, we are certain that you must be intrigued to include them in your marketing strategy. 

If you are wondering how to generate more UGC reviews though, then here are a few tips that are easy and result-driven.

  • Send Feedback Forms To Your Customers 

Sometimes, it’s better to keep things simple as they may work in your favor. The best way to generate more UGC reviews and ratings is to simply ask your customers for feedback after their purchase.

You can send an automated email to your customer or request them to fill up a survey form. To make things simpler, you can ask your customers to rate their overall experience out of 5 stars on the website itself. 

  • Create an exclusive community for your brand users

If not feedback forms, then you can set up a forum online or create a page on social media and ask your customers to rate your brand in terms of their experience with your service or product. 

They may even leave complete feedback for the same. This will help consumers open up more freely about their experiences, and will help you get insights into the performance of your brand and the areas that require improvement. 

  • Organize Contests/Giveaways 

Who doesn’t love freebies and surprises? A great hack to generate more UGC is by organizing a fun contest on social media. 

Simply ask your followers to share their experience with their favorite or preferred product from your brand and create a post/story regarding the same. To maximize participation, you need to ensure that the prize is exciting enough for your customers and motivates them to be a part of the giveaway. 

Different Use Cases to Leverage the UGC Reviews and Ratings in Marketing

UGC is clearly beneficial to both companies and customers. It’s no surprise, therefore, that brands and retailers are always looking for ways to increase the quality and collect more of this well-recognized conversion booster. 

While gathering more user-generated reviews is the initial step, marketing it and increasing its reach is the next obstacle.

You should make sure you’re reaping optimum results out of it. 

How do you get this content in front of as many shoppers as possible for maximum impact?

Here’s how. 

Embed User Generated Reviews On Website

Your brand’s website is a reflection of what you stand for. Being of paramount importance, it is crucial that it should be able to push your website visitors to purchase your product. 

One of the widely adopted strategies to include UGC reviews on your brand website is by embedding them. You can embed the UGC reviews on your website’s homepage, header, or footer section, as a sidebar widget, etc. As technical as it may sound, the process is actually quite simple and can be completed in a few taps and clicks using a tool like the Taggbox Widget

Embed User Generated Reviews On Website

Taggbox Widget’s latest Onsite UGC uploads feature enables your users to post pictures and videos directly on your website, eliminating the need to aggregate content from other platforms. 

Showcase UGC Reviews and Ratings on your Product page

Another great way to make your website visitors exposed to UGC reviews and ratings is by showing them on your product pages. 

For instance – If in one look a customer likes a T-shirt by your brand, they may have different questions regarding its fitting, color, material, size, etc. that may force them to drop the idea to purchase. 

Displaying reviews from real-time customers can help them visualize the product and help them make better purchasing decisions.

UGC Reviews on your Product page

Highlight Reviews in Digital Marketing (Social Ads, Email Campaign)

If you’re like most businesses, we are certain that you’re always wondering how to increase the effectiveness of your digital campaigns in order to attract more customers to your website. The good news is that user-generated content may help you achieve the improvements you want.

Also Check – Leverage UGC In Your Facebook & Instagram Ad Campaign

Most people’s inboxes are flooded with advertising emails these days. However, promoting ratings and reviews might make you stand out.

To your existing email campaigns, you can include star ratings and review text. Create whole new campaigns that highlight your best-selling items. The same strategy can be adopted for your social media campaigns too. You can feature the content created by your shoppers on social media ads and your story highlights. 

showcase Reviews in Marketing

Once you build a social proof of your brand, your customers will be more likely to redirect to your website and make a purchase. 

Include Reviews in Traditional marketing 

The amount spent on digital marketing is rapidly increasing. Traditional marketing, however, is still important for most firms. This strategy can be made even more effective by including user-generated content.

Include the valuable voice of your customers in print advertisements and magazines. Enhance your one-page ads by displaying the ratings given by your existing customers. To add more value, you can include their positive feedback in the form of a quote. 

Additionally, you can add UGC ratings and reviews to your product catalogs. Highlight your top-selling products and disclose the amazing experiences of your customers. Additionally, incorporating your customer reviews in other mediums like TV commercials, billboards, banners, etc. is also a great move to widen your brand reach and spread awareness about your brand. 

Flaunt Reviews and Ratings On Digital Screens

Digital signages have proven to be one of the best and fastest-growing sectors in the world. Brick and mortar stores, education, hospitality, corporates, finance, and events are a few sectors where digital screens are widely used to keep the audience engaged for a longer duration. 

Displaying powerful customer reviews on digital screens is a sure-shot method to highlight your brand’s image and customer experiences. You can use a responsive tool to display a social media wall on your digital screen and place it strategically for maximum results to build brand awareness, attract users and ensure proactive engagement. 

Display reviews on digital screen
Display reviews on digital screen

Show Reviews on Ecommerce Sites

E-Commerce platforms such as Shopify, Big Commerce, and others are used by numerous firms to sell their items. If this is the case for your company, make it a point to provide customers with the information they need to make informed purchasing decisions, regardless of where they buy from. 

Drive-in more sales and conversions by including customer reviews on your online store. Using a comprehensive tool, you can collect, curate, and publish UGC reviews and ratings in your online stores to build trust, and reliability to maximize your ROI. 

Ending Note 

Due to the tremendous benefits provided to both consumers and marketers, User-Generated Reviews and Ratings have become increasingly popular.

We are ready to conclude and the goal of this blog was to assist you in fully comprehending review and rating, how you can utilize them to boost your brand’s conversions and growth.

So, get started to include the valuable content created by your customers immediately using Taggbox. 

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