Companies constantly seek ways to gain a competitive edge in today’s competitive business landscape. One of the most effective ways to achieve this is by hosting and participating in events.
Whether a small networking event or a large-scale conference, events offer numerous advantages to businesses and organizations.
One of the primary benefits of events is the opportunity to boost networking opportunities. Events also provide valuable opportunities for businesses to increase their brand visibility and reach target audiences.
However, this also requires an appropriate marketing strategy to achieve their business objectives and drive success. This could mean a more targeted marketing approach or even including event marketing tools for better event management and an improvised event experience.
Many event-organizing companies utilize social walls to boost event engagement, create networking opportunities, and boost brand visibility.
Sounds intriguing. Let’s read more about what Social Walls are.
What is Social Wall?
A social wall is a live social media feed aggregating & displaying social media content from various social media platforms. It displays user-generated content such as posts, images, and videos from Twitter, Instagram, Facebook, and many other platforms.
Social media walls are used at events, conferences, and retail stores to create a more engaging experience for customers and visitors. The content on a social wall is typically moderated to ensure that only appropriate content is displayed.
Businesses can use social walls to promote their products, showcase user-generated content, and even display sponsored posts from event guests to boost conversions and advertise specific products.
What are Sponsored Posts?
Sponsored posts are a form of advertising meant to promote a brand’s products or services to a broader audience. Adding to that, sponsored posts on social walls are paid for by a brand or business to be displayed on the social wall alongside user-generated content.
These posts can take various forms, such as images, videos, or text posts, and may also include a call-to-action that encourages users to engage with the brand or visit its website.
Businesses use sponsored posts on social walls to increase their reach and visibility, drive engagement with their brand, and generate leads or sales.
Social walls can be a powerful tool for promoting sponsored posts. They provide users with an immersive and interactive experience and help brands stand out in a crowded social media landscape.
However, brands must ensure their sponsored posts are relevant and valuable to their target audience for the best results.
Ideas to Boost Sponsorship with Live Social Wall
Here are a few ideas for using sponsored posts on a live social wall.
Ads On Banner
You can create personalized ad banners and design the social wall according to the sponsor’s branding and requirements. This can include adding your sponsor’s brand logo, tagline, or any other information, such as the brand’s social media user handles.
Ads On Banners can enable the sponsor to boost brand recognition and visibility during the event.
You can create ‘Ads On Banner’ from the ‘Customization’ feature under the ‘Personalization’ section on the Taggbox Editor.
Sponsored Popups
You can use engaging content on the social wall to boost user attentiveness and increase the impact of sponsor content. For example, you can create Sponsored Popups to eliminate any distractive elements on the screen and achieve complete focus of attention on your sponsored content.
This can help sponsors to reach the right audience more effectively and outrightly. Using ‘Sponsor Popups’ can enable the sponsors to generate interest in the brand among the audience.
You can create Sponsor Popups from the ‘Full-Screen Announcements’ feature under the ‘Apps & More’ section on the Taggbox wall editor dashboard.
In Between Posts Ads
This is a great feature to provide sponsor shoutouts during the event by displaying sponsored posts on a live social wall between the feeds. By displaying sponsor ads between the live social media feed, you can highlight the ads without disturbing the entire social wall.
It is an excellent way to pass information or show a related advertisement quickly and easily.
Users can create these post ads from the ‘Custom Post’ feature under the ‘Apps & More’ section on the Taggbox wall editor dashboard.
Reasons to Get Sponsorship on Social Wall
Targeted Marketing
Social walls are great tools to target audiences based on the content they consume. Users can display various content on a social wall – including non-social media content, such as photos, videos, reviews, etc.
By getting sponsorship on a social wall, you can ensure your message reaches the right people, increasing engagement and conversions.
Brand Visibility
An impressive social wall tool like Taggbox Display can help increase brand visibility by showcasing your brand message and content in a prominent and visually appealing way. Users can include attractive additions such as brand logos, tickers, and other branding accessories.
Additionally, using a professional logo maker can further enhance your brand’s image and recognition.
Sponsorship on a social wall can increase your brand’s visibility to a broader audience, leading to more recognition, followers, and customers.
Efficient Lead Generation
Sponsoring on a social wall can effectively generate leads by allowing businesses to showcase their brand message and content to a broader audience.
By using targeted messaging and engaging visuals, businesses can capture the attention of potential customers and encourage them to interact with the brand.
Increase Your Website Traffic
Social walls can drive traffic to your website or specific landing pages by providing links on QR codes. Also, you use these QR codes in different marketing campaigns.
By sponsoring a social wall, you can increase the likelihood that visitors will click through to your website, increasing traffic and potentially increasing conversions.
However, this depends on the kind of content you showcase on the website and how valuable it is for your audience.
High Return on Investment (ROI)
Social walls can be an affordable and effective way to reach your target audience and achieve your marketing goals.
By sponsoring a social wall, you can generate high ROI by reaching the relevant audience with targeted messaging and increasing brand awareness, lead generation, and sales.
Build Your Network
Social walls can help you build your network by connecting you with influencers, industry leaders, and potential partners.
Once potential connections have shown interest in a brand, businesses can use various tactics to nurture those leads with collaborations, etc.
By sponsoring a social wall, you can increase your visibility and credibility within your industry, leading to new connections and opportunities.
Conclusion
In conclusion, boosting sponsorship with a live social wall can be a powerful tactic for businesses looking to generate leads and achieve their marketing goals.
By leveraging the various marketing capabilities of social walls, businesses can increase their brand visibility, drive conversions, and efficiently generate high-quality leads.
As social media plays an essential role in the digital landscape, sponsoring a social wall can be a valuable strategy for businesses looking to grow their customer base and achieve long-term success.
