How Social Media is Becoming The New Google in 2023?
Imagine you’re in the market for a fresh patio couch and decide to search for it on Google. It used to be the go-to approach, right? Well, in 2011, maybe.
However, fast forward to 2023, and the landscape has changed. Nowadays, you’re more likely to turn to social media to explore your options and seek out genuine content—specifically, user-generated content. This signifies the dawn of a new era in search engine practices.
Infact, 44% of internet users aged 16 to 64 use social media as a primary source of information when they’re researching brands.
Also, For Gen Z, TikTok is more than entertainment. It’s a social media search engine.
We aren’t just using social media for entertainment, they’ve made it their one-stop-shop for everything. I’m talking shopping and chatting; believe it or not, they even use social media as a search engine!
The Changing Landscape of Online Search
Recently, I have noticed that users are transforming the online search landscape by relying heavily on social media platforms like Instagram, TikTok, Snapchat, YouTube, Twitter and now of course Instagram Threads as a search engine. They trust these platforms’ user-generated content, peer recommendations, and influencer opinions.
Why are Users Preferring Social Media Over Google?
Social media is a must-have in our lives. We dish out our thoughts, soak up the fame we deserve, and stay in the loop like it’s our job. Twitter spills the tea, while Instagram Stories keeps us glued, making sure we’re always part of the cool conversation happening all over the internet.
But it’s not just news; we want to feast our eyes on stunning visuals and be part of the action. TikTok and Instagram give us our daily dose of eye candy, serving up short, drool-worthy videos and memes that have us “rolling on the floor laughing (ROFL).”
Let’s not forget that peer approval is everything to us. We rely on our friends’ opinions for every decision, big or small. Social media comes to the rescue, allowing us to gather recommendations, check reviews, and stay updated on what’s trending in our friends’ timelines. It’s our go-to source for making sure we’re in the know.
In a nutshell, Social media is like our personal genie, fulfilling our desire for instant gratification, real-time updates, captivating content, and social validation. And now that it’s also a search engine, it’s ingrained in our daily routines, shaping our preferences, behaviors, and digital interactions.
Social Media Platforms as the New Search Engines
You might not realize it but even you use social media platforms as the new hotshot search engines! Let’s see a few examples of how you learn new things even without realizing, just by scrolling on you feeds.
- Instagram, for example, is like a virtual treasure trove of inspiration. It’s where users go to find cool ideas, trends, and aesthetics, all beautifully displayed in images and videos.
- Then we have TikTok, the go-to search engine for users craving for bite-sized knowledge and entertainment. From DIY hacks to brainy educational content, everything is served up in quick and engaging clips. But wait, there’s more!
- Twitter has risen as the search engine for all things trendy and opinionated. Users rely on this platform to keep their finger on the pulse of the latest news, current affairs, and popular discussions.
With its real-time updates and diverse user base, Twitter offers users a space to voice their opinions, join in fiery debates, and gather different perspectives on all the hot topics.
To sum it up, Instagram, TikTok, and Twitter have become user’s ultimate search engines. Each platform caters to their unique needs, offering a goldmine of content and nifty features.
Now you may be worried about forming all those strategies for Social Media Search Engine Optimization (SMSEO). No need as we’ve got you covered with our handpicked, foolproof techniques to keep you dominating the social media scene.
Strategies for Brands to Optimize Social Media as a Search Engine (SMSEO)
- Create visually appealing and shareable content:
- Use relevant hashtags and geotags for discoverability
- Foster authentic engagement and build a community
- Understand platform algorithms and trends
- Collaborate with influencers and form partnerships
- Engage with users through branded content and interactive campaigns
As a marketer, we have another optimization to strategize! If you are worrying about SEO, it’s time for social media search engine optimization (SMSEO). With an optimized social media account, brands can employ several strategies to effectively engage with this new sect of users:
Create visually appealing and shareable content:
Users are now drawn to visually captivating and aesthetically pleasing content. Brands should focus on creating high-quality images and videos that resonate with their target audience, encouraging them to share the content with their peers. Try AI social media tools to automate your content creation for your socials.
Use relevant hashtags and geotags for discoverability:
Incorporating relevant hashtags and geotags in posts allows brands to increase their visibility and reach on social media platforms. This strategy helps users discover branded content and enables brands to connect with their target audience.
Foster authentic engagement and build a community:
Users now value authenticity and meaningful interactions. Brands should prioritize genuine engagement by responding to comments, asking questions, sharing UGC, and actively participating in conversations. Building a community around shared interests and values encourages loyalty and advocacy.
Understand platform algorithms and trends:
Keeping up with platform algorithms and trends is essential for brands to maximize their visibility and engagement. Staying informed about algorithm changes, new features, and emerging trends allows brands to adapt their content strategy and stay relevant.
Collaborate with influencers and form partnerships:
Users now highly value the opinions and recommendations of influencers they admire. Focusing on influencer marketing and collaborating with can help brands reach a wider audience and establish credibility and trust.
Engage with users through branded content and interactive campaigns:
Developing branded content that aligns with users’ interests and values can be highly effective. Interactive campaigns, challenges, and contests encourage users to actively participate and share their experiences, increasing brand awareness and engagement.
By using these strategies, you’ll not only serve your current audience but also secure your place at the top for the future. With social media predicted to become the leading search engine, you’ll stay ahead of the game. Talking about future, we have many more predictions.
The Future of Social Media as Users’ Preferred Search Platform
Buckle up, because the future of social media as users’ go-to search platform is bursting with exciting trends and possibilities! Here’s what’s in store:
Emerging social media platforms and their potential impact:
Forget the usual suspects, users are always on the hunt for the next big thing. Platforms like Clubhouse and Discord, with their real-time audio conversations and tight-knit communities, have the potential to steal the limelight.
Users’ insatiable appetite for immersive and interactive content will lead them down uncharted digital paths.
AI and machine learning advancements in social media search:
Artificial intelligence and machine learning are shaking up social media search. These tech wizards work behind the scenes, learning users’ preferences, behaviors, and trends.
The result? Social media platforms serving up personalized content and spot-on recommendations.
Say goodbye to mindless scrolling and hello to tailored recommendations!
Predictions for the future of social media as a search engine:
Fast forward to the future, where social media and search unite as one. Picture seamless experiences with enhanced search filters, real-time results, and mind-blowing discoverability.
The line between traditional web search and social media search will blur, creating a fusion of digital goodness.
Privacy Protectors on the Rise:
Additionally, the future of social media as a search platform might see increased emphasis on privacy and data protection.
As users become more aware of these concerns, platforms may evolve to provide greater control over personal information and more transparent data practices. Parents are also more aware of social media safety for their children.
The future of social media as users’ preferred search platform is looking brighter than ever. Brace yourself for new contenders, AI-powered magic, and a whole lot of personalized pizzazz.
Just remember, privacy matters, and users won’t settle for anything less. Get ready for a wild ride into a digital landscape where social media and search collide!
Social Media Continue to Dominate Search Engines
So, here’s the deal: in 2023, social media has totally dethroned Google as the go-to search engine. Can you believe it? People are all over platforms like Instagram, TikTok, and Twitter, using them to find everything from trendy stuff to juicy gossip.
I mean, 44% of internet users are hooked on social media for their info fix. As marketers, we’ve gotta jump on this bandwagon and optimize our presence on these platforms. Let us lend a hand, check out Taggbox.
From eye-catching visuals to relevant hashtags, engaging with our audience and staying in the loop with algorithms and trends, it’s time to ride this wave of social media search domination. Let’s make Google feel a little jealous, shall we?